Manager, Marketing Programs and Events

League; Toronto; Hybrid; CAD 95,000 - 115,000; Full time

Job summary

League is seeking a Manager, Marketing Programs & Events to own League CONNECT and year-round community programming for a global healthcare leaders community. You will design member experiences, drive registrations, and steward exclusive programming that reinforces League’s leadership in AI-driven healthcare CX.

You will collaborate with Brand Experience & Communications, Design, Sales, and Content teams to orchestrate events, regional roundtables, and thought leadership opportunities, while

Qualifications

• Experience running or managing a membership program (e.g., YPO or similar).
• Strong digital marketing instincts across the full event lifecycle.
• Proven ability to manage executive-level stakeholders and cross-functional teams.

Responsibilities

• Own end-to-end management of League CONNECT and attendee experience from registration to post-event.
• Design and evolve the community calendar with exclusive programming and member benefits.
• Lead field and event marketing support with strict budget, vendor, and timeline control.
• Collaborate with Brand Design, Sales, Content, and ABX teams to align invitations, activations, and program goals.

Skills

Event management

Community building

Digital marketing

Project management

Stakeholder management

AI tools

Tools

AI tools

Job description

About League

League is one of the fastest-growing technology companies in Canada and the leading healthcare experience platform. Getting healthcare is often the easy part - finishing it is where things fall apart: people book the appointment and skip the follow-up, fill the prescription and stop taking it, get the referral and never make the call. That gap costs health plans and health systems money, and it costs people their health. League closes that gap - identifying what each person needs to do next, clearing what’s in their way, and getting it done, for the 70 million+ people whose care already runs through our platform. Health plans and health systems trust us to do this at scale. Organizations like Manulife, SCAN, Geisinger, and Medibank on the payer side, and Baptist and Shoppers Drug Mart on the provider side.

Position Summary

The Manager, Marketing Programs & Events owns two connected things: League's flagship event, League CONNECT, and the year-round programs that engage the community of leaders who convene around it. Reporting to the Director, Brand Experience & Communications, this role goes beyond running a great event - it's about designing and stewarding an ongoing membership-style experience for a global community of healthcare leaders, of which CONNECT is the annual centrepiece. This person co-designs the community's full calendar: exclusive programming like thought leadership content, regional roundtables, and other member benefits that keep this group engaged with League and each other between CONNECT events. They combine event operations rigor with the relationship-building instincts of someone who has run or worked closely with a membership organization (e.g. YPO or similar) - comfortable with executive-level stakeholders, and able to think in terms of a member journey rather than a single event lifecycle. League's events and community programs are its most direct signal of market credibility, and the quality of this experience directly reflects our positioning as the world's leading platform for AI-driven healthcare CX.

What You'll Own

League CONNECT

Own end-to-end project management of League CONNECT alongside the Director, Brand Experience & Communications - League's primary brand moment and the community's flagship annual gathering. Own the attendee/member experience from registration through post-event, ensuring every touchpoint reflects the elevated, exclusive nature of the community. Own digital strategy and demand gen for the event, partnering with internal teams on promotional tactics (email, social, SMS) that drive registration, attendance, and engagement. Apply strong digital marketing instincts across the full event lifecycle so the digital experience is as considered and on-brand as the in-person one. Collaborate with the internal Events & Design team and external agency on event operations - budget tracking, timeline management, cross-functional coordination. Manage hotel, venue, and event agency relationships - room blocks, F&B, on-site logistics. Own on-site execution alongside the event agency - run-of-show, real-time troubleshooting, vendor coordination.

Community Program Design & Ownership

Co-design and own the annual calendar of programming for League's community of leaders - thought leadership content, regional roundtables, member-exclusive convenings, and other benefits that extend the community's engagement beyond CONNECT itself. Define and evolve what "membership" in this community means - value proposition, benefits tiering, cadence of touchpoints, and criteria for participation - in partnership with the Director, Brand Experience & Communications. Build relationships with community members between events; act as a consistent, recognizable point of contact who understands their priorities and can represent League with executive presence. Identify and program regional roundtables and smaller-format gatherings that deepen relationships with members in priority markets. Curate and manage thought leadership opportunities for members - speaking slots, content contributions, peer introductions - that reinforce their reason to stay engaged.

Event & Field Marketing Support

Support production and execution of Ignite, Power Up, and other owned events with the same operational rigor as CONNECT. Maintain consistent standards for vendor management, budget tracking, and on-site execution across all owned events. Support trade show and field marketing events where capacity allows - digital promotion, vendor coordination, on-site support, logistics.

What You'll Collaborate On

Partner closely with the Director, Brand Experience & Communications on community strategy, CONNECT planning, and program design - a highly collaborative relationship built on clear communication and tight handoffs. Partner with Brand Design on creative execution across owned events and community touchpoints - activations, signage, digital assets, branded collateral. Partner with sales and growth teams on enablement to drive registration, event education, and tracking against event and pipeline goals. Coordinate with the Content Team on programming-to-logistics handoffs, and on thought leadership content produced for/with community members. Work with the ABX team to align invitation strategy and on-site activation to account priorities.

Bonus points for B2B or enterprise SaaS marketing experience, and experience in healthcare, health tech, or a regulated industry is an asset.

This role may not be for you if… You prefer staying at the strategic altitude and find operational details draining - this role lives in both worlds, and both event execution and member relationship-building require sweating the details. You like long lead times and predictable plans - we move fast, priorities shift, and you'll need to stay calm and organized when they do. You'd rather own a single workstream deeply than juggle many at once - this role spans event operations and year-round community programming simultaneously.

CANADA APPLICANTS ONLY

The Canada-specific compensation range below for this full-time position is exclusive of bonus, equity and benefits. This range reflects the minimum and maximum target for base salaries for the position across all Canadian locations. The salary range is intentional to account for the performance and career progressions a Leaguer will experience in the role throughout their time at League. Where in the band you may land is determined by job-related skills/experience. Your recruiter can share more about the specific salary range specific to your skills and experience during the hiring process.

Compensation range for Canada applicants only $95,000 - $115,000 CAD

AI Fluency & Ways of Working

• Use AI tools as part of your daily workflow to enhance productivity, problem-solving, and decision-making (e.g., drafting, analysis, coding, research, or process automation)
• Apply judgment and accountability when using AI by reviewing outputs for accuracy, bias, and quality before use
• Continuously learn and adapt as new AI tools and capabilities emerge, incorporating them into your ways of working
• Identify opportunities to improve how work gets done from personal productivity to team-level workflows by leveraging AI effectively
• Operate with strong data responsibility and security awareness , especially when working with sensitive or regulated information
• How this scales by level: Individual Contributors: Use AI to improve personal productivity and quality of output; Senior ICs / Managers: Integrate AI into team workflows and improve processes; Leaders: Drive AI adoption at the organizational level and shape how work is done across teams

What we look for:

• Demonstrated experience using AI tools in a practical, responsible way
• Curiosity and openness to experimenting with new technologies
• Ability to balance efficiency with quality and sound judgment

Our employees come from different backgrounds, and we celebrate those differences. We are looking for the best candidates for our open roles, but do not expect applicants to meet every qualification in order to be considered. If you are excited about what you could accomplish at League and believe you can add value to our team, we would love to hear from you.

We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.

If you are an individual in need of assistance at any time during our recruitment process, please contact us at [e-mail].

Use of AI Notice

We are committed to ensuring fairness and transparency throughout our hiring process. League may use Artificial Intelligence (AI) tools to assist in the screening of applicants for this position. Please check out our stance on using AI in recruitment here.

Privacy Policy

Review our Privacy Policy for information on how League is protecting personal data.

Work Location

We have a mix of office-centric roles based in our vibrant Toronto office, and remote-eligible roles based anywhere in Canada or US. Each job posting will indicate where the role will be based. Regardless of the role’s posted location, all Toronto-area Leaguers (living within 65 km of our downtown HQ) collaborate in-office Monday through Thursday. Depending on your distance to the office, you'll enjoy 10 or 20 Flexible Remote Days each quarter for focus and deep-work time. We are committed to fostering a meaningful work environment and connections for all Leaguers regardless of location.