manager, marketing

TD Bank; Toronto; On-site; CAD 76,000 - 116,000; Full time

Job summary

A financial institution is seeking an Associate Marketing Manager in Toronto. The role involves developing marketing strategies and managing the MarketMe platform for advisors. Candidates should have a strong background in content marketing and digital channels. This position offers competitive pay, ranging from $76,800 to $115,200 CAD annually, and is full-time on-site.

Qualifications

• Experience in developing and executing marketing strategies.
• Strong understanding of content marketing and digital channels.
• Ability to analyze marketing metrics and trends.

Responsibilities

• Develop and execute comprehensive content marketing strategies.
• Oversee MarketMe platform management and content compliance.
• Collaborate with internal teams for high-quality content production.

Skills

Content marketing strategy

Digital marketing

Stakeholder collaboration

Data analysis

Job description

Title

Associate Marketing Manager, Advisor Marketing

Posted on November 02, 2025 by Employer details TD Bank

Job details

Work Location: Toronto, Ontario, Canada

Hours: 37.5

Line of Business: Marketing

Pay Details: $76,800 - $115,200 CAD

TD is committed to providing fair and equitable compensation opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience at TD. Our compensation policies and practices have been designed to allow colleagues to progress through the salary range over time as they progress in their role. The base pay actually offered may vary based upon the candidate's skills and experience, job‑related knowledge, geographic location, and other specific business and organizational needs. As a candidate, you are encouraged to ask compensation related questions and have an open dialogue with your recruiter who can provide you more specific details for this role.

Job Description

Purpose of the Role TD Wealth Advice, comprised of TD Wealth Financial Planning and TD Wealth Private Wealth Management (PWM), is committed to delivering legendary client experiences to Mass Affluent, High Net Worth, and Ultra High Net Worth clients. This is achieved through an integrated team of professional advisors across Financial Planning, Private Investment Advice, Private Investment Counsel, TD Family Office, Private Banking, Private Trust, Wealth Insurance, and Wealth Advisory Services.

As a member of the Wealth Advice Marketing Strategy Team, the Associate Marketing Manager – Content, MarketMe & Advisor Marketing reports to the Senior Group Manager. The incumbent will work closely with Marketing Managers, Associate Marketing Managers, Marketing Associates, and key partners across TD Wealth Advice. The primary objective of this role is to develop, manage, and execute marketing strategies, content, and enablement tools that empower advisors to effectively market their businesses across traditional and digital channels. This includes overseeing content marketing initiatives, managing the MarketMe platform, and providing consultative marketing support to field professionals to drive adoption, education, and business growth.

Accountabilities

• Content Marketing and Strategy: Develop and execute a comprehensive content marketing strategy to support advisors and leaders through a multi‑channel approach. Educate field professionals on the role of content marketing in building a strong digital presence, enhancing brand awareness, and maintaining engagement with clients, prospects, and centers of influence. Create and edit long‑form marketing content, including thought leadership pieces and advisor‑facing communications in alignment with brand standards and business objectives. Collaborate with internal content development teams to produce high‑quality materials that support business priorities and enhance client engagement. Manage advisor‑facing newsletters and related client communications to nurture existing relationships and promote TD Wealth insights. Analyze key metrics and performance indicators to measure effectiveness and inform future marketing initiatives. Stay informed on emerging marketing technologies, trends, and best practices that can enhance advisor marketing efforts.
• MarketMe Platform and Digital Enablement: Oversee the management and evolution of the MarketMe platform to ensure all content is current, compliant, and aligned with TD Wealth brand standards. Develop and maintain the creative marketing assets roadmap in coordination with TD Brand, Wealth Shared Services, and external vendors. Establish and manage vendor relationships and conduct regular maintenance meetings to ensure the performance and reliability of marketing platforms and tools. Maintain comprehensive governance and compliance records for all advisor‑facing materials, ensuring adherence to all regulatory requirements. Lead advisor education and enablement initiatives related to the use of MarketMe and other marketing platforms, emphasizing best practices and effective content utilization. Partner with.

Partnerships

• Location: Toronto, ON
• Work location: On site
• Salary: $30.77 to $90.00 hourly
• Terms of employment: Permanent employment, Full time
• Starts as soon as possible
• Vacancies: 1 vacancy
• Source: CareerBeacon #2183891
• Toronto, ON

Advertised until

2025-12-01