Manager, Loyalty Experiences Maternity Cover

AccorCorpo; Toronto; On-site; CAD 60,000 - 80,000; Full time

Job summary

A leading hospitality company in Toronto is seeking an experienced professional to lead loyalty program initiatives. You will manage event planning, social media strategies, and marketing efforts to enhance the ALL loyalty program. The ideal candidate has 3-5 years of experience in the hotel industry and a strong background in digital marketing and event management. This is a full-time, on-site position with no remote work options.

Qualifications

• 3-5 years of experience in the hotel or service industry.
• Strong background in event planning and execution.
• Experience managing brand social media accounts.
• Understanding of loyalty and CRM marketing practices.

Responsibilities

• Lead experiential programs for the ALL loyalty program.
• Assist in the development of the NA experience strategy.
• Manage loyalty experiences budget allocation.
• Help define social media strategy for NCA.

Skills

Event planning

Digital marketing

Social media management

Project management

Customer service

Education

Hospitality Marketing or business-related degree

Job description

Reporting to the Director Loyalty & CRM North & Central America the key objective of this role will be to lead the experiential programs that contribute to the growth and performance of the ALL loyalty program in North & Central America. This position will develop plan and execute the opportunities that fall under the ALL Experiences platform and will also build the marketing initiatives that support addition the role will support various social media marketing aspects.

Loyalty Event & Experiences

• Assist in development of NA experience strategy to drive program value engagement and point redemption
• Work with hotels to develop coordinate and execute loyalty experiences & events
• Work with partners and third parties to negotiate and acquire ticket allocations / VIP access to key events in NCA
• Manage all member details associated with each experience (i.e. pre / post communication coordinate stay details transportation to / from event etc.)
• Oversee all aspects of the ALL Experiences e-commerce redemption platform () including webpage and content creation
• Lead marketing initiatives for loyalty experiences including email and social content creation
• Liaise with central and partnership teams to market global experience opportunities in NCA e.g. opportunities SailGP and PSG
• Manage loyalty experiences budget allocation
• Maintain ongoing internal communication for all Loyalty Experiences
• Regional / Central quarterly reporting to highlight experiences and associated key metrics

Social Media

• Help define social media strategy for NCA to align with loyalty KPIs
• Work collaboratively with Marketing / Partnerships / Central teams to create and manage content for ALL NA social platforms (Facebook / Instagram)
• Manage and execute periodic influencer campaigns to augment experiences platform and align with ALL brand objectives including increased awareness and benefits of the loyalty program
• Manage paid ads across Meta platforms including campaign set up budgeting optimization and reporting
• Oversee relationship with social agency of record ensuring content and influencer activity aligns with overall strategy
• Regional / Central quarterly reporting to highlight social activity and associated key metrics

Qualifications

• Minimum of 3-5 years of relevant experience in the hotel or service industry with strong background in event planning and execution concierge services direct & digital marketing.
• Hotel operations background would be considered an asset
• Experience managing brand social media accounts
• Hospitality Marketing or business-related degree
• Strong understanding and experience with loyalty / CRM marketing theory / practices / tactics digital / email marketing
• Project management skills with ability to plan prioritize and execute initiatives
• Experience in managing a loyalty program
• Ability to problem-solve and make decisions based on disciplined quantitative and qualitative analysis
• Excellent written and verbal communication skills good interpersonal skills

Remote Work: No

Employment Type: Full-time

Experience: years

Vacancy: 1

Key Skills

• Restaurant Experience
• Customer Service
• Employee Evaluation
• Management Experience
• Math
• Employment & Labor Law
• Sanitation
• Leadership Experience
• P&L Management
• Mentoring
• Supervising Experience
• Restaurant Management