Manager, Loyalty

Sephora; Toronto; On-site; CAD 100,000 - 125,000; Full time

Job summary

A leading beauty retailer in Toronto seeks a Manager, Loyalty to oversee the Beauty Insider Program, implementing marketing campaigns and incentives to enhance client engagement. Candidates should have over 5 years of experience in marketing, proficiency in analytical tools, and strong project management skills. This full-time position offers a hybrid work model and a comprehensive benefits package.

Benefits

30% discount on merchandise/services

Healthcare plan with comprehensive coverage

Vacation and flex days

Tuition reimbursement

Qualifications

• 5+ years of experience in marketing, advertising, loyalty, or beauty retail.
• Proven track record in campaign execution and leading cross-functional teams.
• Exceptional organizational skills to manage multiple detail-oriented projects.

Responsibilities

• Optimize client engagement with Beauty Insider benefits through programs and campaigns.
• Create and execute events that reward loyal clients.
• Analyze insights and recommend strategies to optimize performance.

Skills

Campaign execution

Project management

Strong analytical skills

Organizational skills

Proficient in Excel

Communication skills

Tools

Tableau

Adobe Analytics

Monday.com

PowerPoint

Job description

Overview

Job Type: Full Time, Permanent
Function: Marketing
Address: 160 Bloor Street East, 11th Floor, Toronto, ON
Working Model: Hybrid

Belong to Something Beautiful

At Sephora Canada, beauty is about feeling seen, valued, and empowered, individually and collectively. It is connecting deeply with others, celebrating diversity and inclusivity, unlocking your potential and making a difference every day. Together, we belong to something beautiful.

Ready for a career glow-up? As a Manager, Loyalty, you'll own the Beauty Insider Program for Canada, bringing bold marketing campaigns and irresistible promotions to life for our most loyal clients. The work you do will shape the future of beauty loyalty, as you craft strategies and experiences that spark engagement and drive program growth alongside our U.S. partners. You'll lead cross-functional collaborations with sampling, inventory, production, email, site, analytics, and brand marketing teams — a powerhouse team united in beauty and passionate about creating perks and rewards that keep clients coming back for more.

Responsibilities

• Optimize client engagement with Beauty Insider benefits by managing key programs, promotions, and campaigns across in-store and online channels
• Create and execute events that reward loyal clients, inspire tier aspiration, and boost program visibility
• Extract data from multiple sources, analyze insights, and recommend strategies to optimize campaigns and program performance
• Define success measures and KPIs to monitor program impact and drive continuous improvement
• Own program mechanics and constructs in partnership with U.S. counterparts
• Collaborate with internal stakeholders to lead, drive, and execute reward creation and maintenance
• Lead the creative development process for Canada by:
  • Ensuring creative aligns with strategy
  • Partnering cross-functionally on marketing asset strategy
  • Working with the Assistant Marketing Manager to QA assets and ensure flawless execution
• Partner with the tech team on projects and program enhancements, ensuring timely completion
• Inspire and guide your direct report, providing opportunities for growth and professional development
• Serve as the loyalty expert and thought leader for Beauty Insider campaigns and promotions, actively engaging and communicating with cross-functional teams including social, mobile, site, email, production, inventory, brand marketing, events, PR, finance, and store communications
• Collaborate closely with U.S.-based partners, with flexibility to adjust your schedule to accommodate Pacific Standard Time (PST) as needed

Qualifications

• 5+ years of experience in marketing, advertising, loyalty, or beauty retail
• Proven track record in campaign execution, project management, and leading cross-functional teams within marketing programs
• Strong analytical skills with the ability to interpret data and turn insights into actionable strategies
• Exceptional organizational skills to manage multiple detail-oriented projects and meet tight deadlines
• Proficiency in Excel, PowerPoint, Monday.com, and data analytics tools such as Tableau and Adobe Analytics
• Comfortable navigating ambiguity, adaptable to change, and skilled at finding solutions when the path forward isn’t clearly defined
• Innovative mindset with a passion for delivering an exceptional client experience
• Positive, can-do attitude and willingness to tackle challenges head-on
• Excellent communication skills paired with strategic thinking and problem-solving abilities
• Experience thriving in a highly matrixed, fast-paced environment

Benefits

• Caring Community. You'll collaborate with teammates who are equally passionate about innovating, doing the right things, and driving the industry forward - together, united in beauty.
• Fulfilling Path. Your career glow-up starts here with access to opportunities that will challenge, stretch, and develop your skills. You'll have access to the global community of luxury group LVMH (Louis Vuitton Moët Hennessy) for endless career opportunities.
• Meaningful Work. As you make an impact on beauty, you'll feel and see the positive change (consumer, industry, and social) your individual voice is a part of.
• Wealth. A comprehensive compensation package, including competitive salary and bonus potential, RRSP matching.
• Health. Healthcare plan with medical, dental, vision, life, and disability coverage; Well-Being@Sephora program.
• Balance. Hybrid work schedule, vacation and flex days, and maternity/paternity leave.
• Growth. Training, development, and tuition reimbursement.
• Perks. 30% discount on merchandise/services, gratis opportunities, and flash sale discounts on LVMH brands.
• Support. Volunteer and donation matching, Employee Assistance Program, and free mental health resources with 24/7 access to Dialogue.

Join us and Belong to Something Beautiful.

Sephora Canada strongly believes in equal opportunity when it comes to employment and advancement. Our goal is to be inclusive, diverse, and representative of the communities where we work while creating an environment where every person can belong, grow, and build a beautiful career. This commitment applies to all candidates and employees regardless of race, ethnicity, citizenship, creed, place of origin, religion, sex, gender identity, gender expression, sexual orientation, family status, marital status, disability, age, and/or any other diversity dimensions. Requests for accommodation due to a disability (visible or otherwise), other protected characteristics or other reasonable circumstances can be made at any stage of the recruitment process and during employment by contacting our People team.

As part of our commitment to transparency and efficiency, we would like to inform you that we utilize Artificial Intelligence (AI) technologies in our recruitment process to assist in the initial screening and evaluation of applications.