Manager, Growth Marketing (Paid Media)

Range; Toronto; On-site; CAD 80,000 - 110,000; Full time

Job summary

A dynamic travel marketing company in Toronto is seeking a Manager, Growth Marketing (Paid Media) to lead performance marketing efforts. This role involves building and optimizing digital ad campaigns and supporting lead generation. Candidates should have 3-5 years of experience and possess strong analytical and communication skills, alongside familiarity with ad platforms. This is an exciting opportunity to join a team passionate about travel and insights-driven marketing.

Qualifications

• 3–5 years in digital/growth marketing with experience in performance campaigns.
• Comfortable running ads across multiple platforms.
• Strong understanding of ad metrics and lead funnels.

Responsibilities

• Build and manage digital ad campaigns to support lead generation.
• Track KPIs and analyze performance trends.
• Optimize landing pages and capture forms.

Skills

Digital growth marketing

Performance marketing campaigns

Ad optimization

Data analysis

A/B testing

Strong communication

Tools

Google Ads

Meta

HubSpot

GA4

SEMrush

Job description

About the Role

We’re hiring a data-driven Manager, Growth Marketing (Paid Media) to support lead generation efforts and campaign execution across our performance programs. This includes:

• Lead generation on our brand-new product launch focused on a B2C and B2B travel audience.


• Driving B2C luxury traveler adoption of our editorial travel website and leveraging our travel advisors to book travel.


• Adoption across a B2B audience both within and outside our network of Ensemble’s exclusive travel booking tool.


• Lastly, support marketing campaigns that drive travel agencies to join Ensemble – a travel consortium.

This role is ideal for someone who loves testing, optimizing, and running fast‑paced performance marketing campaigns across platforms.

Key Responsibilities

• Build and manage digital ad campaigns (Google Ads, TikTok, Meta, Pinterest, Reddit, Quora, LinkedIn, etc.) to support lead generation across all three focus areas.


• Launch and optimize landing pages, lead capture forms, conversion flows and tracking for acquisition and member engagement.


• Support efforts that involve marketing campaigns with industry trade vendors.


• Work cross‑functionally with design and content teams to develop campaign creative and email sequences.


• Support outbound email campaigns to drive adoption of Ensemble’s exclusive booking platform.


• Partner with business development and member engagement teams to align messaging and maximize lead quality.


• Track KPIs and analyze performance trends, reporting and presenting learnings and clear recommendations regularly.


• Make front‑end website updates as needed across both RangeTravel.com and EnsembleTravel.com to ensure pages are optimized for performance, SEO, and user experience.

The person who will love this job...

• Have passion for the consumer; be an insights‑driven marketer.


• Bring a data first approach.


• Thrives in a fast‑paced, high‑performance entrepreneurial environment with the ability to roll up their sleeves and get to work with minimal oversight.


• Is a team player: able to manage and motivate people and build strong relationships with partners and business stakeholders.


• Personally appreciates travel and luxury, and is passionate about the powerful emotional and cultural drivers.

What We’re Looking For

• 3–5 years of hands‑on experience in digital/growth marketing, with proven success running performance marketing campaigns.


• Comfortable running ads across Google, Meta, TikTok and LinkedIn, Reddit, Quora and experienced in optimizing conversions.


• Strong understanding of ad metrics. You are comfortable reporting and building dashboards to show CAC, RoAS, etc.


• Strong understanding of lead funnels, retargeting, and A/B testing strategies.


• Fluent with tools like HubSpot, GA4, SEMrush and more.


• Analytical mindset with a passion for fast testing and learning.


• Self‑starter who’s comfortable working independently in a fast‑moving environment. Comfortable iterating fast.


• Strong analytical capabilities with proven expertise in problem solving and multiple project management.


• Detail oriented person who moves quickly but not in service of mistakes or errors.


• Front‑end development experience is a must.


• In‑depth experience developing and executing marketing plans.


• Exceptional interpersonal skills with the ability to create strong working relationships based on trust and confidence.


• Strong communication skills: you can present information (both written and oral) clearly and concisely across all levels within the organization.


• Travel industry experience a plus, startup experience a plus.

We are committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act. If you require accommodation due to a disability at any stage of our hiring process, please advise us when completing your application.