Manager, E-commerce (Hybrid)

Stonz; Vancouver; Hybrid; CAD 70,000 - 90,000; Full time

Job summary

A fast-growing premium kid’s footwear brand is seeking a DTC Sales Manager to enhance brand visibility and optimize performance across digital channels. This role includes developing marketing strategies, managing e-commerce sales, and collaborating with cross-functional teams to drive revenue growth. Ideal candidates are passionate about digital marketing and have strong project management skills. Join a collaborative team that values curiosity and trust!

Responsibilities

• Develop and execute digital marketing strategies to enhance brand visibility.
• Manage KPIs, reporting, and analytics on all e-commerce platforms.
• Optimize paid search and display advertising campaigns.

Skills

Digital marketing strategies

Data-driven decision-making

SEO management

Project management

Tools

Google Analytics

PPC tools

Social media management tools

Job description

Job Description

Are you innovative and passionate about current trends and creating digital marketing campaigns with a keen eye on optimizations and results? Stonz is seeking a DTC sales Manager to drive growth and optimize performance across all digital channels. Reporting directly to the General Manager, this role involves strategic planning, data-driven decision-making, and collaboration with cross‑functional teams responsible for owned, earned, and paid platform results.

Objectives of this role

• Develop and execute digital marketing strategies to enhance brand visibility, customer acquisition, and retention.
• Optimize performance across owned, earned, and paid digital platforms.
• Provide actionable insights and recommendations to drive revenue growth for all digital channels.

Responsibilities

General

• Manage and remain current with marketing tools and strategies, leading integrated digital campaigns from concept to execution for all owned, earned and paid activities.
• Manage the customer funnel leading to e‑commerce sales for all digital channels.
• Manage KPIs, reporting and analytics on all e‑commerce platforms.
• Coordinate the content and user experience within platform tools, features and capabilities primarily for the Stonz website and B2B platforms.
• Work with team members regarding product accuracy on all platforms for owned, earned and paid.
• Plan new growth strategies, functionality, and future capabilities to meet business goals such as social selling.
• Project manage digital‑centric marketing projects with team members.
• Work with the Digital Coordinator on the deployment of integrations and trafficking of content on all digital channels such as Google, YouTube, social media, Amazon, etc.

Website Management

• Manage the company’s website functionality, performance, ensuring alignment and optimal user experience, functionality, and app management.
• Work with the Brand/Marketing team for all content, imagery, copy, and content to support the website experience.
• Coordinate content changes with new products and style changes with Operations and Brand/Marketing teams.
• Manage SEO of brand keywords, meta descriptions, and all requirements for searchability on all platforms including social media, Google, Amazon, YouTube, and expanded channels.

Third‑Party Platforms

• Coordinate all third‑party platforms with support from the Operations & Product team members.
• Manage third‑party e‑commerce platforms (e.g., Amazon, other drop‑shipping channels) for channel sales growth.
• Coordinate content changes, product listings, and pricing changes with internal stakeholders and platforms.
• Explore expansion opportunities to new platforms and applications for revenue growth.
• Manage affiliates and revenue growth with third‑party networks.

Paid Advertising

• Plan and execute paid search (PPC), display advertising, and other paid campaigns across all channels.
• Optimize campaigns and spend based on performance metrics (ROI, KPIs).
• Collaborate with vendors or agencies as needed.

Reporting and Optimization

• Growth reporting and results: Year over Year, Month over Month, Week over Week.
• Analyze performance data across all digital channels.
• Identify trends, opportunities, and areas for improvement.
• Implement data‑driven optimizations to enhance ROI.
• Maintain and report weekly on metrics and results to key stakeholders.

Company Description

We are STONZ, founded by a Canadian mom with ideas and the need for creating solutions to make outside easy for kids 0‑6 years and their parents. We are a fast‑growing premium kid’s footwear and outdoor apparel brand with a mission to save parents time when getting outdoors. Our products are smartly designed, specifically for kids, are vegan, and safety tested for chemicals and toxic materials. Most importantly our products last a long time—Stonz are known for being passed along to other children making them a sustainable solution for any parent.

We love connecting and collaborating as a team in person; in fact we find it vital. We currently work from home Mon / Wed / Friday and come to the office Tuesday and Thursdays. We live our values which are Doing What It Takes, Curiosity, Collaboration, Trust and Humility. If this type of energy moves you, we’d like to meet you.