Manager, E-Commerce Category and Growth - Joe Fresh

Loblaw Companies Limited; Toronto; On-site; CAD 80,000 - 95,000; Full time

Job summary

A leading Canadian retail company in Toronto is seeking an experienced Manager, Ecommerce Category & Growth to optimize the online category and growth strategies. The role requires strong analytical skills and a passion for ecommerce, along with collaboration across multiple teams to drive customer acquisition and retention. A post-secondary degree and at least 3 years of relevant experience are necessary.

Qualifications

• Minimum 3+ years of experience in ecommerce category strategy, ecommerce business analytics, or related roles within the retail or fashion industry.
• Keen ability to interpret financial data with a sound understanding of digital retail math.
• Exceptional communication and interpersonal skills.

Responsibilities

• Support in developing and executing short‑term and long‑term category strategies.
• Provide data insights on sales, margin, and category performance.
• Lead the full year and periodic ecommerce sales forecast.

Skills

Ecommerce category strategy

Ecommerce business analytics

Financial data interpretation

Data visualization tools (LookML, Looker Studio)

SQL/Python/R skills

Advanced Excel skills

Communication skills

Results-oriented mindset

Education

Post-secondary degree in a related field

Tools

LookML

Looker Studio

SQL

Python

Excel

Job description

Why is this role important?

At Loblaw Digital, we know that our customers expect the best from us. Whether that means building the best, most innovative online shopping experience, or designing an app that will impact the lives of people across the country, we’re up for the challenge. From our office in Downtown Toronto, we’ve created leading eCommerce experiences in the online grocery shopping, beauty, pharmacy, and apparel spaces, and we’re only just getting started.

Overview

We are seeking a highly experienced and dynamic Manager, Ecommerce Category & Growth to support the optimization of the online category and growth strategy for the Joe Fresh eCommerce business. This role offers a unique opportunity to help shape the digital assortment and drive smarter customer acquisition, stronger retention, and deepen customer engagement. You’ll collaborate closely with cross‑functional partners across Joe Fresh and Loblaw Digital to report on key category results and translate insights into strategic opportunities. The ideal candidate will bring a strategic mindset, strong analytical skills, and a passion for ecommerce and fashion retail.

Key Responsibilities

• Support in developing and executing short‑term and long‑term category strategies to deliver sales, margin, and inventory productivity targets, in alignment with overall business objectives.
• Responsible for providing weekly/periodic/quarterly/annual data insights on sales, margin, and category and promo performance to support decision making and identify optimization opportunities.
• Lead the full year and periodic ecommerce sales forecast, with the ability to re‑forecast based on new category initiatives, changes in promotional strategies, and an evolving digital landscape. On a periodic basis, provide insights on how the business is tracking towards performance targets through maintenance of financial reporting documents.
• Make recommendations on ecommerce promotional strategies based on category performance, manage ecommerce promotional calendar, and track promo performance results on a weekly basis.
• Support in compiling customer engagement metrics and providing recommendations on customer acquisition and retention strategies for the ecommerce business.
• Partner with the Joe Fresh Category team to provide data insights and make recommendations to support and optimize the ecommerce category strategy, including recommendations on ecommerce investment requirements and allocation strategy.
• Partner with the Ecommerce Digital Experience team to provide data‑backed insights to support optimizations in online merchandising, navigation, and product storytelling to enhance conversion and AOV.
• Partner with the Ecommerce Digital Marketing team to align category strategies with promotional campaigns, paid media efforts, and other marketing initiatives. Provide input on marketing investment optimization based on category initiatives and channel performance and collaborate on strategies to maximize visibility and impact.
• Support new growth opportunities for the ecommerce business and monitor performance against specific growth KPIs.
• Identify and build automation opportunities for reporting, forecasting, and performance tracking to improve efficiency and decision making.

Skills and Qualifications

• Post‑secondary degree in a related field.
• Minimum 3+ years of experience in ecommerce category strategy, ecommerce business analytics, or related roles within the retail or fashion industry.
• Keen ability to interpret financial data with a sound understanding of digital retail math.
• Experience with data visualization tools such as LookML, Looker Studio or similar platforms is preferred.
• Knowledge and experience utilizing additional BI data analysis tools (e.g., SQL, Python/R, Snowplow Analytics) is an asset.
• Advanced Excel skills (pivot tables, VLOOKUPs, data modeling).
• Exceptional communication and interpersonal skills.
• Results‑oriented mindset with the passion for staying up to date with industry trends and emerging technologies as well as a strong understanding of the ecommerce apparel industry.

How You’ll Succeed

At Loblaw Digital, we seek great people to continually strengthen our culture.We believe great people model our values, are authentic, build trust and make connections.

We’re able to keep innovating because our colleagues are passionate about their work and excited about the future of eCommerce.

If you have big ideas, undeniable enthusiasm, and thrive in a collaborative, creative, and diverse group, we’ll get along just fine.

Looking for a challenge? Good. Love an innovative work environment? Even better.

Apply today.

Employment Type

Full time

Type of Role

Regular

Loblaw Digital recognizes Canada's diversity as a source of national pride and strength. We have made it a priority to reflect our nation’s evolving diversity in the products we sell, the people we hire, and the culture we create in our organization. Accommodation is available upon request for applicants with disabilities in the recruitment and assessment process and when hired.

In addition, we believe that compliance with laws is about doing the right thing. Upholding the law is part of our Code of Conduct – it reinforces what our customers and stakeholders expect of us.