Manager, Digital Marketing Experience - Tangerine

Tangerine Bank; Toronto; On-site; CAD 80,000 - 100,000; Full time

Job summary

A leading digital bank in Toronto is seeking a Manager, Digital Marketing Experience to drive acquisition and engagement through data-driven strategies. Responsibilities include managing digital experiences on the company website, analyzing user behavior, and collaborating with various stakeholders. Candidates should have 4+ years of experience in digital marketing, a solid understanding of conversion optimization, and proficiency in analytics and content management systems. This position offers a competitive rewards package and the opportunity to grow within the company.

Benefits

Competitive salary

Performance bonus

Medical, vision, and dental benefits

Paid vacation and personal days

Pension matching programs

Qualifications

• 4+ years of experience in digital marketing or eCommerce.
• Strong understanding of client journeys and conversion optimization.
• Proficient in analytics tools and ability to derive insights.

Responsibilities

• Own the strategy and execution of digital experiences on Tangerine.ca.
• Lead execution of new web experiences ensuring timely delivery.
• Analyze performance metrics to identify opportunities for improvement.

Skills

Digital marketing

E-commerce

Conversion optimization

Stakeholder management

Data analysis

Tools

Adobe Experience Manager

JIRA

Confluence

Adobe Target

Job description

Select how often (in days) to receive an alert:

Title: Manager, Digital Marketing Experience - Tangerine

Requisition ID: 243814

Tangerine is Canada’s leading direct bank. We offer flexible and accessible banking options, innovative products, and award-winning Client service. The reason why Tangerine employees come to work each day is to help Canadians live better lives. We focus on making a difference in our communities, and that includes our own internal community. It’s important to us that our employees feel empowered and enthusiastic about belonging to our Orange culture.

As Canada’s leading digital bank, Tangerine technology is at the heart of everything we do. We have redefined what digital banking is, and we continue to evolve to tackle any opportunity and face every challenge through progressive technology and the power of collaboration.

Do you like new challenges? Are you ready to reach new heights in your career and become part of an established disruptor? If so, come join us and help redefine the Canadian banking landscape!

What you will be doing:

Contributes to the overall success of the Growth Marketing team by owning the end-to-end strategy and execution of digital experiences on Tangerine.ca. This role is accountable for driving acquisition and engagement through data-driven decision-making, continuous optimization, and best-in-class client journeys. Collaborates with partners across the bank to identify opportunities, define priorities, and deliver measurable impact. Ensures all activities comply with governing regulations, internal policies, and accessibility standards. This position reports directly to the Senior Manager, MarTech Experience & Operations.

Is this role right for you? In this role, you will:

• Own the end-to-end lifecycle of digital experiences – from strategy and planning to execution, performance analysis, and optimization.
• Develop and implement experience strategies that align with business objectives and client needs, leveraging insights from analytics and competitive trends.
• Lead and manage execution of new web experiences and enhancements, ensuring timely delivery and high quality.
• Analyze performance metrics and user behaviour to identify opportunities for improvement and drive conversion optimization through A/B testing and personalization.
• Champion client-centric design by understanding digital journeys and creating seamless paths to conversion.
• Build and maintain strong stakeholder relationships across marketing, product, UX, analytics, and technology teams to influence planning, secure alignment, and drive execution.
• Collaborate cross-functionally to deliver innovative experiences that differentiate Tangerine and support growth objectives.
• Monitor and maintain site health (quality assurance, accessibility, SEO) and ensure compliance with standards.
• Continuously evolve processes and documentation to improve efficiency and scalability.
• Stay ahead of industry trends and platform updates to inform strategy and share best practices across teams.
• Drive measurable impact by using data and insights to optimize experiences and deliver business results.
• Actively pursue effective and efficient operations of their respective areas in accordance with Scotiabank’s Values, its Code of Conduct, and the Global Sales Principles, while ensuring the adequacy, adherence to, and effectiveness of day‑to‑day business controls to meet obligations with respect to operational, compliance, AML/ATF/sanctions, and conduct risk.
• Champions a high-performance environment and contributes to an inclusive work environment.
• Understand how the Bank’s risk appetite and risk culture should be considered in day‑to‑day activities and decisions.

Do you have the skills that will enable you to succeed in this role?

• 4+ years of experience in digital marketing, eCommerce, or digital experience management.
• Strong understanding of client journeys and conversion optimization.
• Experience with Adobe Experience Manager (AEM), or other content management systems (CMS), as well as Adobe Target for personalization and testing.
• Proficiency in analytics tools and ability to translate data into actionable insights.
• Experience with A/B testing, personalization, and performance measurement.
• Ability to manage multiple projects in a fast‑paced environment.
• Proven ability to influence and manage stakeholders at all levels to drive alignment and execution.
• Familiarity with project management tools (e.g., JIRA, Confluence, Adobe Workfront).

What's in it for you?

• We have an inclusive and collaborative working environment that encourages creativity and curiosity and celebrates success!
• We provide you with the tools and technology needed to create meaningful client experiences.
• You’ll get to work with and learn from diverse industry leaders, who have hailed from top technology companies around the world.
• We hire you for your talent – not just a job – so you can grow with us. We’ll equip you for success not only in your role but also in your career as a whole.
• A competitive rewards package that includes a base salary, a performance bonus, company matching programs on pension and profit sharing, paid vacation, personal & sick days, medical, vision, and dental benefits that start from day one and much more!

*Tangerine employees participate in Scotiabank’s pension & benefits programs (available to permanent employees)

At Tangerine we value the unique skills and experiences each individual brings to the team, and are committed to creating and maintaining an inclusive and accessible environment. If you require accommodation during the recruitment and selection process, please let our Recruitment team know.