Manager, Digital Marketing Delivery - Tangerine

Scotiabank; Toronto; Hybrid; CAD 100,000 - 130,000; Full time

Benefits offered by this job

Learning & development

Pension plan

Wellbeing program

Inclusive culture

Job summary

Scotiabank is seeking a Manager of Digital Marketing Delivery for Tangerine to lead end-to-end customer journeys for digital marketing campaigns. You will collaborate with Acquisition, Primacy, and Deposits Product Owners, and Marketing Planners to align campaigns with business objectives and strategy.

The role requires strong analytics, experience in digital marketing across multiple channels, and the ability to drive growth through data-driven decisions in a fast-paced environment.

Qualifications

• University degree in Marketing, Advertising or equivalent.
• 3–5 years of digital marketing experience in demanding Tier-1 organizations.
• 3–5 years of strategic digital marketing experience in an agile, fast-to-market environment.
• Experience in Everyday Banking/Investments/Wealth marketing is a plus.
• AI fluency is highly desirable.

Responsibilities

• Lead development of the overall digital marketing go-to-market strategy.
• Own channel campaigns across email, push notifications, mobile ads, and web ads.
• Collaborate with editorial and creative teams to align content with strategy.
• Partner across Marketing, Client Experience, and Product teams to drive growth communications.
• Analyze campaign performance and optimize mid-flight for better results.
• Ensure compliance with banking/regulatory requirements.

Skills

AI fluency

Growth mindset

Collaborative work

Change management

Education

University Degree in Marketing or related field

MBA (desirable)

Tools

Google Analytics

Looker Studio Pro

Job description

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Title: Manager, Digital Marketing Delivery - Tangerine

Requisition ID: 270734

At Tangerine,we’reredefining banking. As Canada’s leading digital bank, we thrive on innovation, agility, and bold thinking, tackling every challenge head-on with leading technology and the unstoppable power of collaboration.

Our client-obsessed teams deliver flexible, accessible banking solutions, breakthrough products, and award-winning service. Beyond banking,we’recommitted to making an impact in the communities we serve and across our organization. We foster a culture built on integrity, inclusion, and fearless ambition – where diverse perspectives are valued, and people are empowered to do their best work.

Are you ready to disrupt the status quo? Do you crave challenges that push boundaries? Ifyou’rea high performer looking to accelerate your career and reimagine the banking landscape, this is your moment.

Let’sshape the future of banking together!

What you will be doing:

The Digital Marketing Delivery Manager is responsible for collaborating & delivering the end-to-end customer journey for their respective digital marketing campaigns. Partnering with Acquisition, Primacy, and Deposits Product Owners, as well as Marketing Planners, to drive alignment and execution across the full owned digital marketing funnel. Responsible for developing the campaign go- to-market strategy aligned to business objectives provided by Strategy & Planning.

The successful candidate will possess data driven decision making skills, with strong understanding of channel and digital marketing best practice, along with experience working in a sales organization.

The Digital Marketing Delivery Manager will report directly to the Senior Manager, Digital Marketing Delivery.

Is this role right for you? In this role, you will be:

• Lead the development of the overall digital marketing campaign go-to-market strategy, and act as a channel owner to build best in class campaigns, test & optimization strategy and personalization. Applies an iterative approach to continuously test & optimizes across channels.
• Launch digital marketing campaigns through owned channel tactics like email, push notifications, Mobile ads, .com ads, .com landing pages and more.
• Work closely with editorial and creative teams to build content aligned with marketing strategy and campaign objectives.
• Partner cross-functionally within Marketing, Client experience, customer insights, product management, contact centers, etc. to effectively develop and execute growth and retention focused communications and analyze their success.
• Supports marketing strategies to generate results based on solid analysis including client behavior, channel optimization, profiling & segmentation to drive message relevance.
• Leverage analytics platforms such as Google Analytics and Looker Studio Pro to assess campaign performance, implement mid-flight optimizations, and extract actionable insights to inform future strategy.
• Establish trusted collaborative working relationships with other members of the Tangerine Marketing and product teams
• Ensure Tangerine remains in compliance, and is aware of all banking/regulatory requirements, amendments and responsibilities.
• Championing a client- obsessed culture
• Leveraging a growth mindset, embracing learning and continuous improvement
• Contributing to a dynamic workplace fostering trust, integrity and inclusion
• Removing obstacles to drive momentum across teams
• Other duties as assigned

Do you have the skills that will enable you to succeed in this role? We'd love to work with you if you have:

• University Degree in Marketing, Advertising and/or equivalent combination of education and work experience – MBA from a leading institution is highly desirable
• Minimum 3-5 years of marketing experience in demanding digital-oriented Tier-1 organizations (e.g. Telco, Banking, Retail, Technology, etc.)
• Minimum 3-5 years of strategic digital marketing experience leading in an agile/quick to market environment is an asset
• Relevant Everyday Banking /Investments/Wealth and/or credit card marketing experience would be an asset
• AI fluency
• A craving to contribute to a high-performing team
• Ability to drive results in periods of change
• Track record of fostering an inclusive culture

What's in it for you?

• You will be part of a diverse, inclusive, and purpose driven community of client- obsessed innovators who move fast, push boundaries, and celebrate big together.
• We are creating something game changing and you get to make your mark on it.
• You will have access to thousands of online and in person learning experiences at your fingertips to elevate your career and accelerate your development.
• From competitive benefits to programs that support your wellbeing and financial goals- we invest in you today and in your future.*

*Tangerine employees participate in Scotiabank’s pension & benefits programs (available to permanent employees)

At Tangerine we value the unique skills and experiences each individual brings to the team, and are committed to creating and maintaining an inclusive and accessible environment. If you require accommodation during the recruitment and selection process, please let our Recruitment team know.