Manager, Digital Engagement & Campaigns

Alto; Toronto; Hybrid; CAD 90,000 - 125,000; Full time

Benefits offered by this job

Group insurance

Wellness accounts

Flex-Alto account

RRSP/TFSA

Vacation

Incentive plan

Hybrid work

Innovative environment

Impact on transportation

Job summary

Alto in Canada is seeking a Manager, Digital Engagement & Campaigns to lead a small team responsible for social media, campaigns, and targeted visibility across Québec, Ontario, national and hyper-local markets. This role blends strategic oversight with hands-on content development, planning, approvals, optimization, and performance reporting, while maintaining Alto's brand and bilingual standards.

You will collaborate with internal teams and external partners to drive impact and shape the

Qualifications

• Bachelor's degree in communications, marketing, digital media, PR, or related field.
• Minimum 8 years of experience in content strategy, digital communications, or integrated campaigns.
• Experience managing teams and coordinating professionals.
• Strong editorial judgment and ability to translate priorities into audience-focused content.
• Experience with digital, social, search campaigns including targeting, optimization, and reporting.
• Experience with external agencies and vendors.
• Excellent writing and presentation skills; ability to influence senior stakeholders.
• Strong organizational skills and ability to manage multiple priorities in fast-paced env.

Responsibilities

• Plan and coordinate content across social media, newsletters, campaigns, presentations, and other digital channels.
• Contribute directly to content development, including drafting, editing, briefing creative assets, and approvals.
• Oversee social media planning, publishing, monitoring, and escalation in collaboration with the Social Media Engagement team.
• Coordinate targeted visibility initiatives for Québec, Ontario, national, hyper-local, and targeted markets, including sponsored placements and audience segmentation.
• Work with internal teams and external partners to gather information, align content, and manage timelines.
• Maintain editorial calendars, content trackers, campaign plans, and reporting tools.
• Review analytics, social listening, and campaign results to identify what’s working and adjust tactics.
• Ensure content respects Alto’s brand, tone, accessibility standards, bilingual requirements, and communications priorities.
• Stay informed about digital trends and identify opportunities to improve Alto’s content and online presence.

Skills

Content strategy

Social media leadership

Editorial writing

Content planning

Stakeholder management

Bilingual French/English

Project management

Education

Bachelor's degree in communications/marketing/digital media/PR/journalism

Tools

Content management systems

Analytics tools

Job description

At Alto, we are actively contributing to the transformation of Canada's future with our high-speed train project connecting Quebec City and Toronto. With the support of the Government of Canada, this innovative project aims to improve the quality of life of our citizens, strengthen ties between communities and stimulate economic growth.

Would you like to take on a stimulating, high-impact challenge? We are looking for a Manager, Digital Engagement & Campaigns.

The role

The manager, Digital Engagement & Campaigns leads a small team responsible for Alto’s social media, campaign content, and targeted visibility initiatives. This includes work for Québec, Ontario, national, hyper-local, and targeted markets. The role is both strategic and hands‑on: the Manager sets priorities, supports two team members, coordinates with internal teams and agencies, and contributes directly to content planning, development, approvals, optimization, reporting, and performance follow-up.

The Responsibilities

• Plan and coordinate content across social media, newsletters, campaigns, presentations, and other digital channels, ensuring messages are clear, consistent, and adapted to each platform.
• Contribute directly to content development, including drafting, editing, reviewing, briefing creative assets, adapting messages, and ensuring content is ready for approval and publication.
• Oversee social media planning, publishing, monitoring, moderation, and escalation in collaboration with the Social Media Engagement team.
• Coordinate targeted visibility initiatives for Québec, Ontario, national, hyper‑local, and targeted markets, including sponsored placements, partner distribution, search visibility, audience segmentation, budget follow‑up, performance tracking, and coordination with external agencies or media partners.
• Work closely with internal teams, subject‑matter experts, and external agencies to gather information, align content, manage timelines, and ensure deliverables move forward.
• Maintain editorial calendars, content trackers, campaign plans, approval processes, and reporting tools to keep work organized and visible.
• Review analytics, social listening, and campaign results to identify what is working, adjust tactics, and share practical recommendations with the team and leadership.
• Ensure content respects Alto’s brand, tone, accessibility standards, bilingual requirements, and communications priorities.
• Stay informed about digital, social, and content trends and identify realistic opportunities to improve Alto’s content and online presence.

The Requirements

• Bachelor’s degree in communications, marketing, digital media, public relations, journalism, or a related field.
• Minimum 8 years of relevant experience in content strategy, digital communications, social media, marketing communications, or integrated campaign planning.
• Experience managing, coaching, or coordinating the work of communications, content, social media, or marketing professionals.
• Strong strategic judgment and editorial sense, with the ability to translate complex priorities into clear, engaging, audience‑focused content.
• Proven skills and knowledge in digital, social, search, and targeted content campaigns, including planning, buying coordination, audience segmentation, optimization, and performance reporting for Québec, Ontario, national, hyper‑local, and targeted markets.
• Experience working with external agencies, creative partners, media partners, or digital vendors to deliver integrated initiatives.
• Excellent writing, editing, presentation, and advisory skills, with the ability to influence internal partners and senior stakeholders.
• Strong organizational skills and the ability to manage multiple priorities, deadlines, approvals, and cross‑functional dependencies in a fast‑paced environment.
• Fully bilingual in French and English, with professional‑level proficiency in speaking, reading, and writing in both languages.

Why join our innovative team?

• Basic paid group insurance for you and your family: medical, dental, life, disability, etc.
• Access to wellness and health accounts to support your lifestyle.
• Flex‑Alto account of $500 to encourage a healthier approach and a more sustainable mode of transportation.
• A retirement plan and savings options (RRSP and TFSA).
• Vacations based on experience, available upon hiring.
• An incentive compensation program.
• Flexible hybrid work mode.
• A work environment that encourages initiative, innovation, and forward‑thinking solutions.
• A unique opportunity to shape the future of transportation in Canada.

We work to create high‑performance, diversified teams

At Alto, we believe in the power of diverse teams. We aspire to provide an inclusive and equitable work environment where everyone can develop and flourish. Alto offers equal employment opportunities to all and invites qualified individuals, regardless of their identity, origin or situation, to apply.

Please let us know if you need any adjustments during the recruitment process. We will do our utmost to provide you with a fair and pleasant experience, while keeping any adjustments confidential.

Please note that we will communicate only with those candidates whose applications are selected for further consideration.

To find out more about the entire project, visit Alto - Home.