Manager Digital Communications (Social Media)

City of Toronto; Toronto; On-site; CAD 80,000 - 100,000; Full time

Job summary

A major North American city seeks a Manager of Digital Communications (Social Media) to lead its social media strategy and enhance public engagement. This role involves overseeing a content team and developing protocols for effective digital communication. Ideal candidates will have extensive experience in social media strategy and team leadership, along with a commitment to equity and inclusive workplaces.

Benefits

Competitive salaries

Strong benefits package

Defined benefit pension plan

Tuition subsidies

Opportunities for professional development

Qualifications

• Extensive experience in executing social media strategies.
• Experience managing online presence and community engagement.
• Demonstrated leadership in team management.

Responsibilities

• Lead social media strategy development and execution.
• Oversee a content team to deliver impactful digital work.
• Develop protocols and strategies for social media use.

Skills

Social media strategy development

Content creation

Performance metrics analysis

Community engagement

Leadership

Education

Post-secondary education in Communications or related field

Tools

Digital engagement tools

Job description

Manager Digital Communications (Social Media)

• Job ID: 60750
• Job Category: Communications & Marketing
• Division & Section: Strategic Public & Employee Communications, Marketing, Comms & Digital Strategy
• Work Location: Toronto City Hall, 100 Queen Street West, Toronto
• Job Type & Duration: Full-time, Permanent Vacancy
• Shift Information: Monday to Friday, 35 hours per week
• Affiliation: Non-Union
• Number of Positions Open: 1
• Posting Period: 24-Oct-2025 to 07-Nov-2025

Toronto is home to more than 2.9 million people whose diversity and experiences make Toronto Canada’s leading economic engine and one of the world’s most diverse and livable cities. As the fourth largest city in North America, Toronto is a global leader in technology, finance, film, music, culture, and innovation, and consistently places at the top of international rankings due to investments championed by its government, residents and businesses. A workplace where growth is fostered and diversity is celebrated, a team of approximately 42,000 employees is the driving force behind the City’s ability to deliver programs and services to residents, businesses and visitors.

The Communications Division plays a vital role in connecting the City of Toronto with residents, staff, and key stakeholders by delivering clear, impactful messaging about City programs, services, and priorities. Operating with an agency-like model, the division develops and executes integrated marketing and communications campaigns that drive measurable results. Through a centralized, centres-of-excellence approach, the Communications division team fosters a culture of growth, collaboration, and innovation, empowering staff to tell proactive, compelling stories that place the City and its divisions at the heart of public engagement. All communications efforts are strategically aligned with the City's broader organizational goals, ensuring consistency, relevance, and meaningful impact across all channels.

About the Role

Are you passionate about the power of digital storytelling and public engagement? As Manager, Digital Communications (Social Media), you’ll lead the development and execution of the City’s corporate-wide social media strategy, ensuring it aligns with broader communications goals and enhances public engagement. As a visionary communicator with deep expertise in social media, you’ll provide strategic leadership and direction, guiding how the City communicates across digital platforms and helping shape a consistent, compelling online presence.

Reporting to the Director Digital & Marketing, you’ll oversee a high-performing content team, fostering a culture of collaboration, innovation, and continuous learning. Through effective supervision and mentorship, you’ll ensure day-to-day operations run smoothly while empowering your team to deliver impactful, creative work.

Your role will include developing and refining protocols, strategies, guidelines, and training programs that support the effective and responsible use of social and digital tools. You’ll also provide executive-level advice on how to best leverage these platforms to connect with the public and communicate key messages.

With a strong understanding of brand management and strategic messaging, you’ll oversee the City’s social media content to ensure it reflects corporate priorities and visual identity standards. You’ll lead the planning and execution of both paid and organic campaigns that support organizational goals and increase visibility.

A key part of your strategy will include proactive social listening to identify emerging issues, a crisis communication plan for rapid response, and close collaboration with the Manager, Issues Management to ensure timely engagement with the public. You’ll also enable detailed monitoring and reporting of social media metrics, using data-driven insights to optimize content and engagement.

Working closely with the Manager, Public Education, Marketing & Creative, you’ll help shape a consistent and positive brand voice across platforms, one that reflects the City’s values and strengthens its reputation. Above all, you’ll build meaningful connections with residents and stakeholders through responsive, inclusive, and engaging digital communication.

What you bring to the role

• Post‑secondary education in Communications, Public Relations, Digital Media, or a related discipline, or an equivalent combination of education and experience.
• Extensive experience in developing and executing social media strategies, creating engaging content, analyzing performance metrics, and fostering community through responsive digital engagement to build brand visibility and reputation.
• Extensive experience managing social media and digital communications at a strategic level within a complex organization, with a strong understanding of how to align digital efforts with broader organizational goals.
• Considerable experience managing an organization’s online presence by planning content, launching campaigns, and building brand reputation across social platforms.
• Considerable expertise in monitoring engagement, responding to audience interactions, and using performance metrics to optimize content and achieve strategic communications goals.
• Considerable experience and knowledge of digital engagement tools, trends, reporting methodologies, and best practices, with the ability to translate insights into actionable strategies.
• Demonstrated leadership in managing high‑performing teams, championing strategic best practices, and fostering innovation within a collaborative, inclusive, and results‑driven work environment.
• Considerable experience in budget planning and administration, including resource allocation to support strategic priorities.
• Exceptional communication, analytical, and organizational skills, with the ability to manage competing priorities and deliver high‑quality results in a fast‑paced environment.
• Strong ability to work collaboratively across divisions and influence stakeholders at all levels of the organization, while maintaining alignment with corporate communications goals and governance frameworks.
• Deep understanding of the City of Toronto’s public service, City Council, and municipal government operations, with a commitment to equity, diversity, reconciliation, and respectful workplaces.
• Knowledge of relevant legislation and policies, including MFIPPA, Occupational Health and Safety, Ontario Human Rights Code, and AODA.

Why You Will Love Working at The City

• We are committed to building a high‑performing public service with strong and effective leaders to enable service excellence, through high engagement and a healthy and safe workplace.
• We recognize the need for flexibility and offer a hybrid working environment that will provide you with an appropriate work‑life balance required to thrive in today’s fast‑paced world.
• A strong benefits package which includes competitive salaries, vacation and other unique offerings.
• We offer an excellent defined benefit pension plan bringing added value to our overall compensation package through OMERS.
• We support ongoing learning and development and offer educational opportunities with tuition subsidies.
• Opportunities to join and take an active role with City’s Communities of Inclusion comprised of employees who share a common identity, lived experience and/or set of interest and support each other’s professional development, sense of belonging and promote a culture of inclusion.

Equity, Diversity and Inclusion

The City is an equal opportunity employer, dedicated to creating a workplace culture of inclusiveness that reflects the diverse residents that we serve. Learn more about the City’s commitment to employment equity.