Manager, Demand Generation

Wealthsimple; Toronto; Hybrid; CAD 120,000 - 160,000; Full time

Benefits offered by this job

Health benefits and life insurance

Employer savings match through Wealths

20 vacation days, 4 wellness days

Hybrid team across North America

Employee resource groups

Hybrid work culture

Job summary

Wealthsimple in Canada is seeking a Manager, Demand Generation to own programs across paid media, organic, lifecycle, and referrals, driving high-intent prospects and converting them into funded clients. You will partner with Growth, Sales, Product Marketing, and Commercial Operations to optimize demand quality and downstream value.

You’ll build segments, define qualified prospects with Sales, implement lead routing and scoring, and maintain funnel reporting from first touch to funded accounts.

Qualifications

• 4–6 years in demand generation, growth, or performance marketing with a track record of generating high-quality consumer demand across multiple channels.
• Hands-on experience in paid media across Google, Meta, TikTok, YouTube, or programmatic.
• Experience generating demand across distinct consumer segments; messaging and channel mix must shift between a first-time investor and a high-net-worth prospect.
• Strong cross-functional partnering with Sales and Product Marketing.
• A demonstrated habit of using AI to accelerate work and make AI a core part of how you work.
• Analytical mindset with ability to use data to diagnose funnel problems and prioritize opportunities.

Responsibilities

• Own the execution of consumer demand generation across paid media, organic, lifecycle, and referrals — focusing on quality of demand and downstream value.
• Build demand programs that feed Sales and advisory teams for high-value client segments and define what a qualified prospect looks like.
• Partner with Sales and Commercial Ops on lead definitions, routing, scoring, and feedback loops; participate in pipeline reviews.
• Build and maintain clear reporting across the demand funnel from first touch through sign-up, funding, and retained client value.
• Run a consistent testing cadence across creative, audiences, offers, and landing pages; embed AI insights into campaigns.
• Contribute to the quarterly demand plan with the Commercial Growth lead and own delivery against it.

Skills

Demand generation

Paid media management

Audience segmentation

Cross-functional collaboration

AI in marketing

Analytics

Consumer sales experience

Lifecycle marketing

Marketing automation tools

Tools

Braze

Iterable

HubSpot

Job description

Build something people love

Wealthsimple is Canada’s leading financial innovator. The company offers a full suite of simple, sophisticated financial products across managed investing, do-it-yourself trading, cryptocurrency, tax filing, spending and saving. Wealthsimple currently serves more than 4 million Canadians and holds over $155 billion in assets under administration. The company was founded in 2014 by a team of financial experts and technology entrepreneurs, and is headquartered in Toronto, Canada.

We're proud of what we've built — and we're just getting started. Read our Culture Manual and learn more about how we work.

About the role

We're looking for a Manager, Demand Generation to run demand generation for our retail sales business. This role owns the programs that create and capture demand — generating high-intent prospects at the top of the funnel, converting them into funded clients, and routing the right ones to our sales and advisory teams for our higher-value segments.

You'll build and run demand programs across paid media, organic, lifecycle, and referrals, with a clear focus on demand quality and downstream client value — not just volume at the top. You'll partner closely with Growth, Sales, Product Marketing, and Commercial Operations, operate with a high degree of day-to-day autonomy, and be accountable to demand and conversion outcomes.

What you'll do

• Own the execution of consumer demand generation across paid media, organic, lifecycle, and referrals — with a clear focus on the quality of demand you're creating, measured through to funded accounts.

• Build demand programs that feed our sales and advisory teams for high-value client segments. Partner with Sales to define what a qualified prospect looks like, build segment-specific campaigns, and measure what actually converts.

• Partner with Sales and Commercial Ops on lead definitions, routing, scoring, and feedback loops. Sit in on pipeline and performance reviews and use what you hear to sharpen targeting and improve lead quality.

• Build and maintain clear reporting across the demand funnel — from first touch through sign-up, funding, and retained client value. Identify patterns, surface insights, and make clear recommendations on where to double down, test, or pull back.

• Run a consistent testing cadence across creative, audiences, offers, and landing pages, and turn what you learn into repeatable programs.

• Actively embed AI tools into demand gen workflows — creative and copy iteration, audience research, landing page iteration, and campaign experimentation.

• Contribute to the quarterly demand plan alongside the Commercial Growth lead, then own delivery against it.

What you bring

• 4–6 years in demand generation, growth, or performance marketing with a track record of generating high-quality consumer demand across multiple channels. You've worked in a self-serve motion and understand how to feed a sales team alongside it.

• Deep hands‑on experience in paid media — you've owned budgets and managed campaigns across Google, Meta, TikTok, YouTube, or programmatic, and you optimize for downstream value, not just cost per acquisition.

• Experience generating demand across distinct consumer segments — you know how messaging, channel mix, and creative need to shift between a first‑time investor and a high‑net‑worth prospect.

• Strong cross‑functional partnering — you've worked closely with Sales (lead definitions, feedback loops) and Product Marketing (messaging, campaign briefs) and made both relationships an advantage.

• A demonstrated habit of using AI to accelerate your work — generating and testing creative at scale, building research or enrichment workflows, or getting to insights from data faster. You treat AI as a core part of how you work.

• Analytical mindset with the ability to use data to diagnose funnel problems, prioritize opportunities, and recommend change — not just report on results.

Bonus points

• Experience in a consumer sales environment — you've marketed alongside a consumer sales or advisory team, understand how they work a prospect, and know what makes a lead worth their time.

• Lifecycle marketing experience — you've built and owned onboarding, nurture, or re‑engagement journeys and know how lifecycle compounds the demand you generate.

• Hands‑on with a lifecycle or marketing automation platform — Braze, Iterable, HubSpot, or similar.

• Experience in consumer fintech, investing, banking, or insurance.

Why Wealthsimple?

Top-tier health benefits and life insurance

Long‑term group savings with employer match, through Wealthsimple for Business

20 vacation days, 4 wellness days, and unlimited sick and mental health days per year

90 days away: work outside Canada for up to 90 days per year

Employee resource groups, including Rainbow (2SLGBTQ), Women of WS, and Black at WS

We are a hybrid team with over 1,500 employees across North America. The people are one of the best parts of working here: you'll collaborate with incredibly talented, curious, and driven teammates who are deeply committed to doing great work.

ICYMI

Technology & Innovation at Wealthsimple: We move quickly and build thoughtfully. That means we're always looking for better ways to work — whether that's new tools, AI, or rethinking how we approach a problem. We don't expect you to have all the answers, but we do expect curiosity and a willingness to evolve alongside the products we're building.

Inclusion Statement: We're building products for a diverse world, and we need a diverse team to do it well. We strongly encourage applications from everyone, regardless of race, religion, colour, national origin, gender, sexual orientation, age, marital status, or disability status.

Accessibility Statement: We're committed to an accessible hiring experience. If you need any accommodations throughout the interview process, please let us know — we'll work with you to make sure you have what you need. We also welcome any feedback on how we can better accommodate candidates with accessibility needs.

AI in Hiring: We may use artificial intelligence (AI) tools to support parts of our hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our team but don't replace human judgment – all final hiring decisions are made by people. If you have questions about how your data is used, reach out to us.