Manager, Creative Services

Socket.dev; Toronto; On-site; CAD 97,000 - 137,000; Full time

Job summary

TD in Toronto seeks a Manager, Creative Practice (Level 10) to support Tier 1 campaign creative development and production, and lead Tier 2 and 3 efforts with external agencies. This role drives world-class creative quality and brand consistency across campaigns, coordinating with the Senior Manager and cross-functional teams.

The position requires 7–10 years in advertising, strong strategic and analytical skills, and ability to manage multiple projects.

Qualifications

• Minimum 7-10 years' experience in advertising.
• Demonstrate marketing and business expertise and judgement.
• Ability to recognize, manage and build talent.
• Agility in a time of change, resilient and versatile with an enterprise mindset.
• Subject matter expertise in advertising (online/offline – TV), social media, digital/print content, experiential and in-branch.
• Knowledge and experience with all digital platforms including mobile, video, social and display.
• Understanding of best practices in development and delivery of various forms of content and the digital advertising landscape.
• Strong analytical skills with ability to leverage facts for POVs and recommendations.
• Imaginative, enthusiastic marketer focused on measurable results and capable of managing projects to completion.
• Proactive with time management; able to work independently and coordinate multiple projects.
• Team oriented with a positive attitude and ability to inspire others.
• Strategic thinker who proactively resolves problems and negotiates positively.
• Superior communication skills across stakeholders.
• Bilingual in French/English strongly preferred.

Responsibilities

• Consult on integrated campaigns, including development of communication strategy and evaluation of creative development.
• Support Senior Manager on TV shoots and production requirements.
• Lead or support creative brief development for tier 2 and 3 campaigns.
• Lead or support communication strategy across all tier 2 and 3 campaigns.
• Stay informed on industry trends and craft in creative execution.
• Present and influence at executive levels.
• Track and contribute to post-implementation reports.
• Collaborate with Customer Insights to ensure messaging is clear and impactful.
• Collaborate with Agencies and Insights on research results and recommendations.
• Lead agency relationships to drive great work and financial discipline.
• Maintain relationships with key partners to influence business strategies.
• Manage scope of work and retainer utilization for the line of business.
• Apply learnings to campaigns to gain efficiency.

Skills

Advertising

Marketing expertise

Project management

Strategic thinking

Cross-functional collaboration

Communication skills

Bilingual French/English

Education

University or Post-Secondary education

Business or Marketing Communications asset

Job description

Work Location: Toronto, Ontario, Canada

Hours: 37.5

Line of Business: Marketing

Pay Details: 96,900 - 136,800 CAD

TD is committed to providing fair and equitable compensation opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience at TD. Our compensation policies and practices have been designed to allow colleagues to progress through the salary range over time as they progress in their role. The base pay actually offered may vary based upon the candidate\'s skills and experience, job-related knowledge, geographic location, and other specific business and organizational needs.

As a candidate, you are encouraged to ask compensation related questions and have an open dialogue with your recruiter who can provide you more specific details for this role.

Job Description:

The Creative Practice objective is todrive world class creative quality and brand consistencyleading to top-of-mind brand awareness and consideration. The team consists of subject matter experts with commercial acumen who provide strategic advice, expert creative guidance, proficient project management and flawless execution. They ensure a holistic view of the overall communications strategy, creative development and production of TV/Video and development of all secondary creative requirements for all tiered campaigns. They lead the Agency relationships and build connections with our Line of Business marketers to understand business objectives and deliver strategies and campaigns that achieve those objectives.

The Manager, Creative Practice (Level 10) will support Tier 1 campaign creative development and production, as well as lead Tier 2 and 3 creative development and production with external agencies.

Job Description/Accountabilities:

1. Consult on integrated campaigns, including the development of communication strategy, evaluation, and stewardship of creative development, with consideration to the Brand Customer Value Proposition.
2. Support the Senior Manager, Creative Practice, on all TV shoots and production requirements.
3. Lead and/or support creative brief development for tier 2 and 3 campaign work.
4. Lead and/or support communication strategy across all tier 2 and 3 campaigns.
5. Knowledgeable on industry/market trends and experts in the craft of creative execution.
6. Present and influence at executive levels.
7. Versed in tracking/measurement requirements, followed by input to post implementation reports.
8. Collaborate with Customer Insights team to ensure key messages are relevant, clear and drive desired results.
9. Collaborate with Agencies and Customer Insights team on research results, providing recommendations to present.
10. Lead agency relationships to foster collaboration, inspire great work, drive efficiency, and practice financial discipline.
11. Build and maintain close working relationships with key partners to understand and influence business strategies.
12. Manage line of business Scope of Work and retainer utilization.
13. Apply learnings and insight to campaigns on an ongoing basis to gain efficiency.

Qualifications/Skills/Experience:

1. Minimum 7-10 years\' experience in advertising
2. Demonstrate marketing and business expertise and judgement.
3. Ability to recognize, manage and build talent.
4. Agility in a time of change, resilient and versatile with an enterprise mindset.
5. Subject matter expertise in advertising (online/offline – TV), social media, digital/print content, experiential and in-branch.
6. Knowledge and experience with all digital platforms including, mobile, video, social and display.
7. Understanding of best practices in development and delivery of various forms of content (video, mobile, engagement etc.), industry trends, social media channels and innovations, and the digital advertising landscape (e.g., desktop vs mobile)
8. Strong analytical skills, able to evaluate research results and leverage facts to support POVs and recommendations.
9. Must be an imaginative, enthusiastic marketer with a commitment to delivering measurable results and a proven ability to manage projects to successful completion.
10. Project management acumen; proactive with effective time management skills; ability to work independently, manage multiple projects and keep key stakeholders informed.
11. Team oriented – with a desire to contribute positively to the TD culture.
12. Thinks strategically, has a positive attitude, and inspires others to the same.
13. Proactively resolves problems and manages conflict/negotiates positively.
14. Superior communication skills with demonstrated ability to influence across multiple stakeholders.
15. Bilingual in French/English strongly preferred.

Specific Education Requirements:

1. University or Post-Secondary education required.
2. Business or Marketing Communications an asset.

Who We Are:

TD is one of the world\'s leading global financial institutions and is the fifth largest bank in North America by branches/stores. Every day, we strive to make every interaction, product, and experience remarkably human and refreshingly simple for over 27 million households and businesses in Canada, the United States and around the world. More than 95,000 TD colleagues bring their skills, talent, and creativity to foster deeper relationships, ensure disciplined execution, and build a simpler, faster banking experience. TD is deeply committed to being a leader in client experience, that is why we believe that all colleagues, no matter where they work, are client facing. Together, we are reimagining what banking can be for our clients, colleagues and communities.

Our Total Rewards Package
Our Total Rewards package reflects the investments we make in our colleagues to help them and their families achieve their financial, physical, and mental well-being goals. Total Rewards at TD includes a base salary, variable compensation, and several other key plans such as health and well-being benefits, savings and retirement programs, paid time off, banking benefits and discounts, career development, and reward and recognition programs. Learn more

Additional Information:
We’re delighted that you’re considering building a career with TD. Through regular development conversations, training programs, and a competitive benefits plan, we’re committed to providing the support our colleagues need to thrive both at work and at home.

Please be advised that this job opportunity is subject to provincial regulation for employment purposes. It is imperative to acknowledge that each province or territory within the jurisdiction of Canada may have its own set of regulations, requirements.

Colleague Development

If you’re interested in a specific career path or are looking to build certain skills, we want to help you succeed. You’ll have regular career, development, and performance conversations with your manager, as well as access to an online learning platform and a variety of mentoring programs to help you unlock future opportunities.

If you’re passionate about helping clients and building deep, lasting relationships, TD offers diverse career paths where you can grow your expertise and make a meaningful impact.

We\'re committed to your success and foster a respectful workplace where diverse perspectives are valued, everyone has fair opportunities to grow, and you can unlock your full potential to achieve your career goals. Here at TD, we hire and develop the best.

Training & Onboarding
We will provide training and onboarding sessions to ensure that you\u2019ve got everything you need to succeed in your new role.

Interview Process
We\u2019ll reach out to candidates of interest to schedule an interview. We do our best to communicate outcomes to all applicants by email or phone call.

Accommodation
Your accessibility is important to us. Please let us know if you\u2019d like accommodations (including accessible meeting rooms, captioning for virtual interviews, etc.) to help us remove barriers so that you can participate throughout the interview process.
We look forward to hearing from you!

Language Requirement (Quebec only):

Sans Objet