Manager, B2B Marketing (AI-First)

Roadpost; Toronto; Hybrid; CAD 80,000 - 100,000; Full time

Job summary

A leading satellite communication company in Toronto is seeking an experienced marketing professional to drive their B2B strategy. The ideal candidate will have over 8 years of experience and a proven record in demand generation, with a strong focus on creative storytelling and funnel analytics. This role offers a hybrid work model and a comprehensive benefits package, including performance bonuses and continuous learning opportunities.

Benefits

Performance Bonuses

Flexible Work

Comprehensive Benefits

Paid Time Off

Learning & Development

Inclusive Culture

Qualifications

• 8+ years in B2B growth or demand.
• Strong strategic and creative skills.
• Deep understanding of funnel analytics.

Responsibilities

• Drive and shape the end-to-end B2B growth plan.
• Build and run integrated marketing campaigns.
• Define brand standards and quality of assets.

Skills

B2B growth

Demand generation

ABM

Creative storytelling

Funnel analytics

Collaboration

Tools

HubSpot

Modern mar-tech tools

AI tools

Job description

Why This Role Matters

At Roadpost, we believe that reliable communication beyond cellular coverage can save lives and empower organizations to thrive anywhere in the world. Through our brands Roadpost, BlueCosmo, and ZOLEO, we connect businesses, governments, and adventurers with trusted satellite solutions. With over 135,000 subscribers, we are a mission-driven company known for innovation, growth, and impact.

What you’ll do

Drive B2B Marketing Strategy

• Drive and shapethe end-to-end B2B growth plan: positioning, ICPs/personas, segmentation, customer journeys, and value narratives by vertical and use case.
• Build and run integrated campaigns (ABM + demand gen + partner + field) that create a predictable pipeline and expand ARR.

Set the Creative Bar

• Define “what good looks like” for stories, design, and UX; set brand standards and raise the quality of all assets.
• Provide clear creative direction and feedback; ensure brand-consistent visuals and landing experiences that convert.
• Use AI to scale research, message testing, and asset variants, always with human review for brand safety.

Drive a Rigorous Performance Loop

• Instrument campaigns end-to-end; establish weekly operating rhythms for testing, learning, and optimizing.
• Drive experimentation (A/B and multivariate), improve conversion across the funnel, and reduce CAC while increasing LTV and velocity.
• Maintain dashboards tying account intent → activity → opportunity → revenue; enforce SLAs with Sales.

Operationalize Priority Use Cases

• Launch GTM plays for lone-worker safety, field connectivity, emergency/disaster response, and business continuity with compelling offers, proof (case studies, ROI), playbooks, and partner co-marketing.
• Equip Sales with AI-assisted playbooks, talk tracks, competitive intel, and vertical kits.

Scale Partnerships & Programs

• Lead ZOLEO Connect integration partner marketing to drive co-marketing, co-selling, and partner-sourced pipeline.

Run the Business of Marketing

• Set goals and KPIs (pipeline, win rate, LVR, CAC payback, deal velocity, partner-sourced revenue) and manage budget against outcomes.
• Build, mentor, and uplevel a high-performing team.
• Foster tight collaboration with Sales, Product, and Operations.

Qualifications & Skills

Must-Have

• 8+ years in B2B growth/demand/ABM; proven record building pipeline with Sales in complex, mission-critical categories.
• Strong strategic–creative hybrid skillset: sharp design judgment and storytelling; ability to brief creatives, review work, and uphold a high bar.
• Deep performance mindset: testing frameworks, funnel analytics, attribution, and conversion rate optimization; comfortable owning dashboards and targets.
• AI-enabled operator: hands-on experience leveraging generative AI workflows (content ops, scoring/routing, analytics automation) with measurable lift; strong governance instincts.
• Advanced proficiency of modern GTM and mar-tech tools (HubSpot, MAPs, intent/ABM, web analytics, enrichment) and landing-page UX best practices.
• Collaborative and hands‑on: drives both strategy and execution to deliver measurable growth.

Nice-to-Have

• Experience in industries such as construction, energy, utilities, public safetyor other mission-critical sectors (logistics, emergency response).
• International B2B marketing experience, particularly in launching products into new regions.
• Partner/channel marketing expertise, with a record of driving co-marketing and co-selling growth.

What Success Looks Like

• Significant pipeline growth across targeted B2B verticals, with measurable improvements in conversion rates, deal velocity, and LTV.
• ZOLEO and Roadpost brands achieve greater awareness in enterprise and public‑sector markets.
• Sales teams are equipped with AI‑assisted playbooks and resources that directly improve win rates.
• Marketing programs operate on a predictable performance loop, delivering insights and continuous optimization.
• A high‑performing team that thrives in Roadpost’s AI‑first, mission‑driven culture.

What We Offer

• Performance Bonuses: Earn personal bonuses and company rewards for delivering great results.
• Flexible Work: A hybrid model (3 days in office/week) that balances collaboration and lifestyle flexibility.
• Comprehensive Benefits: Health, dental, and flexible spending accounts tailored to your needs.
• Paid Time Off: Vacation and sick days to help you rest, recharge, and stay well.
• Learning & Development: A continuous learning environment with a professional development budget.
• Inclusive Culture: A values‑driven, collaborative, and supportive workplace.

Note

We welcome portfolios or work samples that showcase your ability to drive B2B growth, creative storytelling, and innovative marketing programs.