Manager, Agile Marketing

Scotiabank; Toronto; On-site; CAD 80,000 - 100,000; Full time

Job summary

A leading financial institution in Toronto seeks a Manager, Agile Marketing to lead agile squads in developing marketing strategies and optimizing operations. The role demands at least 3 years of relevant experience, excellent communication, and a strong understanding of agile methodologies. The position promotes a collaborative environment aimed at improving customer satisfaction and efficiency. Applicants should possess a relevant degree and familiarity with tools like Jira.

Qualifications

• 3+ years experience in marketing, campaign management, and agile.
• Scrum Master Certification (CSM) is an asset.
• Thorough understanding of scrum/agile principles in marketing context.

Responsibilities

• Lead the Canadian Banking Squad structure for Marketing.
• Establish KPIs for improvements.
• Provide executive updates on squad efficiencies.

Skills

Agile methodologies

Leadership

Communication skills

Data analysis

Mentoring

Marketing knowledge

Education

Post-secondary degree in business or marketing

Tools

Jira

Workfront

Job description

Overview

Join a purpose driven winning team, committed to results, in an inclusive and high-performing culture.

Purpose

The Manager, Agile Marketing leads agile squads designed to deliver go to market plans in an efficient and customer friendly manner. Responsible for supporting continuous optimization (in an agile methodology) of Marketing operations in order to provide a superior customer experience, increase revenue, decrease speed to market and gain operational efficiencies for the Bank. The Scrum Master acts as a true change agent and as a champion of the Agile methodology, partnering with other Agile project teams to share best practices and help mature the organization’s agility.

Role Fit / Right for You

In this role, you will be involved in:

• Lead the Canadian Banking Squad structure for Marketing to facilitate improved speed to market, strong resource planning and excellent customer experiences.
• Establish Key Performance Indicators (KPIs) and/or other metrics to describe the improvements and work with process owners, in order to ensure the impact of change is effectively measured and sustained
• Provide executive updates on squad efficiencies including programs in market, speed to market and resource allocation
• Maintain backlog and ensure prioritization aligns with pod goals
• Track deliverables, blockers and dependencies across teams; maintain velocity
• Surface risks and coordinate with governance for resolution
• Responsible for ensuring campaign flow-to-work, cadence adherence, and QA

Agile Leadership & Responsibilities

• As Agile Manager, you will ensure the team enacts the agile principles, values and framework
• Provide support to teams using servant style leadership
• Coach the development team and help lead and ensure the “agile mindset” is fully adopted and understood
• Instill core agile values of focus, commitment, respect, openness and courage into the team’s ground rules through leading by example
• Assess and coach the team to higher levels of performance, tracking acceleration metrics
• Encourage an environment where open communication and collaborative problem solving can pave the way for faster removal of any impediments and where the impact of mistakes can be minimized through early detection, making them into learning opportunities
• Provides leadership and fosters an inclusive work environment
• Facilitating a culture of open and honest communication by actively participating and contributing to standups, sprint planning, working sessions, and retros, encouraging the generation of new ideas and approaches and actively sharing the knowledge and experience to enhance the development of all team members
• Acts as a champion of the Agile methodology; partners with other Agile project teams to share findings and best practices to help mature the organization’s agility

Dimensions

Working partners: Marketing Planning, Product, Paid Media Specialists, Compliance, Legal, Tech Partners, Data/Analytics, Creative Teams, etc

Expected to work independently and must act on his/her own initiative in solving problems and making decisions as related to the requirements of the job.

Relationship builder and key role in championing a new way of working

Qualifications & Skills

• Post-secondary degree in business, marketing or another related field
• 3+ years experience in marketing, campaign management and agile ways of working
• Scrum Master Certification (CSM) is an asset
• Understanding of marketing or product development flows
• Experience working in Jira, Workfront or other similar agile tools
• Thorough understanding of scrum / agile principles and values in a marketing context
• Excellent oral and written communication skills and proven ability to influence management and teams
• Derives satisfaction from mentoring and coaching teams to help them continually improve their working methods and outputs
• Has the ability to liaise within teams and across the organization, working consultatively and influencing change
• Act as a role model, fostering team collaboration, and creative thinking that leads to increased productivity and greater customer satisfaction
• Ability to compile, analyze, and understand large data sets, developing and communicating relevant insights
• Ability to think critically and use a data-driven approach to make decisions / influence outcomes
• Ability to take calculated risks supported by clear rationale (e.g. industry trends, competitive research, and positive cost benefit analysis)
• Strong leadership and interpersonal skills that facilitate a positive and effective team environment at all levels of the organization

Working Conditions

Work in a standard office-based environment (6 days per month); non-standard hours are a common occurrence.

Location

Location(s): Canada : Ontario : Toronto

Scotiabank is a leading bank in the Americas. Guided by our purpose: "for every future", we help our customers, their families and their communities achieve success through a broad range of advice, products and services, including personal and commercial banking, wealth management and private banking, corporate and investment banking, and capital markets.

At Scotiabank, we value the unique skills and experiences each individual brings to the Bank, and are committed to creating and maintaining an inclusive and accessible environment for everyone. If you require accommodation (including, but not limited to, an accessible interview site, alternate format documents, ASL Interpreter, or Assistive Technology) during the recruitment and selection process, please let our Recruitment team know. If you require technical assistance, please click here . Candidates must apply directly online to be considered for this role. We thank all applicants for their interest in a career at Scotiabank; however, only those candidates who are selected for an interview will be contacted.