Machine Sales Representative (MSR)

Toromont Material Handling/ Manutention Toromont; Vaughan; On-site; CAD 80,000 - 100,000; Full time

Job summary

Toromont Material Handling in Concord, Ontario is seeking a Machine Sales Representative responsible for selling and renting material handling equipment and warehouse solutions. You will develop strategic plans, prospect new business, identify customer needs, and build lasting relationships with clients in the Concord territory.

The role requires travel within Vaughan, York Region, Peel Region and GTA. You will provide quotes, update customer profiles, and collaborate with teams to meet sales

Qualifications

• Diploma or Bachelor's degree with 3–5 years in material handling or industrial products preferred.
• Safety conscious and customer centric with proven relationship management.
• Proficient with MS Office and SAP.
• Proven success in a sales capacity including identifying and engaging new customers.
• Excellent communication and interpersonal skills to grow business.
• Strong analytical, planning and organizational abilities.
• Ability to develop presentations and promotions for Toromont Cat offerings.
• Driven, self-motivated and adaptable with strong time management.
• Willing to travel and hold a valid Driver’s Licence; bilingual English/French.

Responsibilities

• Demonstrate safety and environmental responsibility in daily work.
• Represent Toromont Material Handling to support heavy equipment sales.
• Achieve sales objectives for new and used machines in the territory.
• Implement strategies to increase market share and margins.
• Promote equipment programs and Toromont’s image of excellence.
• Handle administrative tasks related to the role.
• Liaise with customers for quotes, options and applications.
• Update customer profiles within territory plans weekly.
• Participate in planning calls and SalesLink reporting; travel to meetings as needed.
• Stay current in the market to ensure value for customers.

Skills

Communication

Interpersonal skills

Negotiation

Analytical skills

Time management

Team player

Bilingual English/French

Driver's Licence

Willingness to travel

Education

Diploma of Collegial Studies or Bachelor's degree

Tools

MS Office

SAP

Job description

Toromont Material Handling is looking for a Machine Sales Representative to join our team in Concord, Ontario!

Job Details

Our Machine Sales Representative (MSR) will be responsible for the sale and rental of material handling equipment and warehouse solutions by developing strategic sales plans, prospecting new business opportunities, identifying customer needs, and building strong, long‑term customer relationships.

Candidates must reside in, or be willing to travel extensively throughout, the Concord territory, including Vaughan, York Region, Peel Region, and surrounding areas within the Greater Toronto Area (GTA).

Pay Type

Full Time, Permanent

Compensation

80,000 - 100,000

The listed target compensation includes commissions and other variable pay components and reflects expected annual earnings. It represents just one part of our total rewards package, and additional performance‑based bonuses or other elements may also apply.

As a Machine Sales Representative, YOU Will Experience

• Working within one of the safest organizations in the industry where your safety and well‑being are our most important priority
• Working for the best in class equipment dealer and with premium brands to exceed our customer needs
• Opportunities to continuously Learn, Grow and Develop with our Toromont Material Handling team for your success
• Competitive total rewards including wages, benefits, and premiums (as eligible)

In a Typical Day, YOU Will

• Demonstrate safe, environmentally sound and healthy work behaviours at all times, in support of Toromont’s Health and Safety Policies, Programs and initiatives
• Represent Toromont Material Handling to support heavy equipment sales and customer agreements.
• Achieve sales objectives for new and used machines on designated territory.
• Implement strategies aimed at increasing market shares and margins on assigned territory.
• Promotes equipment programs and the company's image of excellence to customers and ensures a good synergy with other divisions.
• Perform all administrative tasks pertaining to the position.
• Liaison between customer and the company for all aspects of sales including analysis of specifications to identifying appropriate equipment applications/attachments to meet their needs.
• Provide customers with quotes, new products, current offerings, purchasing options, and multiple offerings encompassing Toromont Material Handling’s value propositions.
• Update customer profiles weekly and monthly within the territory plans for effective customer management.
• Participate in weekly planning calls and enter weekly plans into SalesLink System including occasional travel to regional sales meetings.
• Remain current in the competitive marketplace to ensure our customers receive the best value possible.
• Demonstrate the highest level of competency and preparedness for the diverse range of product offerings through scheduled and self‑guided learning.

Must-haves For This Role

• Diploma of Collegial Studies or Bachelor's degree and 3-5 years of experience, preferably in material handling or industrial products preferred
• Safety conscious and customer centric, effective team player with proven relationship management
• Knowledge of MS Office software and SAP Leadership
• Proven success in a sales capacity including identifying and engaging new customers/business opportunities
• Exceptional communication and interpersonal skills to maintain and grow existing and new business
• Strong analytical, planning and organizational skills with a mindset for continuous improvement
• Proven aptitude for developing creative presentations and promotions for Toromont Cat product offerings.
• Solid business acumen with excellent negotiation, problem solving and influential decision‑making skills.
• Self‑motivated, results driven and adaptable to changing priorities with excellent time management and organizational abilities.
• Comfortable working independently while collaborating with a broader team.
• Willing and able to travel as required and possess a valid Driver’s Licence and clean Driver's Abstract.
• Bilingual in English and French (spoken and written).

About Toromont Material Handling

Toromont Material Handling, a wholly owned subsidiary of Toromont Industries Ltd., sells, rents and provides after‑sales service for the full range of Caterpillar, Mitsubishi, and Jungheinrich forklifts. We are also the authorized exclusive dealer for Kalmar lift trucks and container handlers, AUSA rough‑terrain forklifts, Shuttlewagon Rail Car Movers and Hoppecke energy solutions. TMH also offers a full range of racking and storage products, and specialized floor cleaning equipment.

Artificial Intelligence (AI)

Please note that our hiring processes involve the use of artificial intelligence (AI) tools to assist with screening, assessing, or selecting candidates; all final decisions are reviewed by our Talent Acquisition team to ensure fairness and compliance with applicable laws.