lululemon Copy Director

lululemon; Vancouver; Hybrid; CAD 134,000 - 176,000; Full time

Job summary

A leading performance apparel company in Vancouver seeks a Copy Director to oversee the regional copywriting team and lead storytelling for brand campaigns. This role requires extensive experience in copywriting and leadership, with a focus on developing effective messaging strategies. The ideal candidate will excel in crafting compelling stories and guiding a team to enhance brand awareness and engagement. This position offers a hybrid work environment and a competitive compensation package.

Benefits

Paid time off

Extended health and dental benefits

Generous employee discount

Fitness & yoga classes

Qualifications

• 8+ years of copywriting or brand storytelling experience, including 3+ years in a leadership role.
• Strong understanding of the NA region, with sensitivity to cultural nuance and market variation.
• Expertise in campaign, product, and multichannel storytelling for a premium or lifestyle brand.

Responsibilities

• Develop the copy strategy for regional brand initiatives and campaigns.
• Partner closely with regional and global teams to champion a unified tone of voice.
• Oversee all major brand campaigns and guide lower-tier messaging.

Skills

Copywriting

Brand storytelling

Leadership

Editing

Presentation skills

Education

BA (Hons) in Communications, English, Journalism, or related discipline

Job description

Description & Requirements

lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we’re in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth‑focused environment for our people.

about the team

The Brand Creative team brings lululemon to life through storytelling that resonates with both new and existing guests. We ensure our brand shows up as globally consistent, regionally relevant, and meaningfully differentiated within a crowded landscape. We drive business success by connecting guests to the heart of who we are-our purpose, our values, and our unique brand personality. Through visual and verbal storytelling, we elevate the performance of our products and fuel brand love, awareness, and demand across NA.

As the Copy Director, you will lead the regional copywriting team and own the storytelling across lululemon’s campaigns, product moments, and brand initiatives. You will shape and drive our regional copy strategy, mentor a team of writers, and ensure every message reflects who we are-globally aligned, locally resonant, brand differentiated, and unmistakably human.

You will oversee all major brand campaigns (including OOH, Ambassador, in‑store, and experiential), as well as guide and elevate lower‑tier messaging across CRM, digital, and ecommerce.

This role reports to the Senior Creative Director.

core responsibilities

• Develop the copy strategy for regional brand initiatives, launches, and NA campaigns
• Partner closely with regional and global teams to champion a unified, worldwide tone of voice
• Lead, mentor, and inspire writers, freelancers, and agency partners to deliver elevated, consistent, brand‑defining work
• Translate brand, product, and marketing strategies into clear, compelling storytelling
• Partner across Creative, Brand, Product, Digital, and Market teams to ensure voice consistency and cultural relevance-even when transcreating
• Guide the briefing, concepting, and creative development process from kick‑off through delivery
• Use insights, cultural signals, and performance data to sharpen messaging and increase relevance
• Manage regional timelines, resourcing, and creative workflow with clarity and efficiency
• Present creative strategies and ideas to cross‑functional partners and senior stakeholders with confidence

qualifications

• 8+ years of copywriting or brand storytelling experience, including 3+ years in a leadership role
• BA (Hons) in Communications, English, Journalism, or related discipline preferred
• Expertise in campaign, product, and multichannel storytelling for a premium or lifestyle brand
• A track record of creating impactful, memorable campaigns that drive business results
• Strong understanding of the NA region, with sensitivity to cultural nuance and market variation
• Strategic thinker capable of connecting creative ideas to brand and business goals
• Exceptional writing, editing, and presentation skillsExperience in lifestyle, fashion, sport, or wellbeing
• Experience collaborating with brand, talent, and commercial partners
• A passion for trends, tech, fashion, and the cultural forces shaping today’s world

must haves

• Acknowledge the presence of choice in every moment and take personal responsibility for your life.
• Possess an entrepreneurial spirit and continuously innovate to achieve great results.
• Communicate with honesty and kindness and create the space for others to do the same.
• Lead with courage, knowing the possibility of greatness is bigger than the fear of failure.
• Foster connection by putting people first and building trusting relationships.
• Integrate fun and joy as a way of being and working, aka doesn’t take yourself

additional notes

Immigration support is potentially available for this role.

compensation and benefits package

lululemon’s compensation offerings are grounded in a pay‑for‑performance philosophy that recognizes exceptional individual and team performance. The typical hiring range for this position is from $134,100-$176,000 annually; the base pay offered is based on market location and may vary depending on job‑related knowledge, skills, experience, and internal equity. As part of our total rewards offering, permanent employees in this position may be eligible for our competitive annual bonus program and equity offerings, subject to program eligibility requirements.

At lululemon, investing in our people is a top priority. We believe that when life works, work works. We strive to be the place where inclusive leaders come to develop and enable all to be well. Recognizing our teams for their performance and dedication, other components of our total rewards offerings include support of career development, wellbeing, and personal growth:

• Extended health and dental benefits, and mental health plans
• Paid time off
• Savings and retirement plan matching
• Generous employee discount
• Fitness & yoga classes
• Parenthood top‑up
• Extensive catalog of development course offerings
• People networks, mentorship programs, and leadership series (to name a few)

Note: The incentive programs, benefits, and perks have certain eligibility requirements. The Company reserves the right to alter these incentive programs, benefits, and perks in whole or in part at any time without advance notice.

workplace arrangement

Hybrid: In‑person collaboration and connection is important to our culture. Work is performed onsite, minimum 4 days per week.

#LI-Onsite

#LI-KS1