Local SEO Specialist

Elite Hire Pro; Calgary; On-site; CAD 50,000 - 70,000; Full time

Job summary

A local marketing agency in Calgary, Alberta, is seeking a Local SEO Specialist. This role involves improving local businesses' visibility through SEO strategies, managing Google My Business profiles, and executing content and link-building plans. Ideal candidates have 2+ years of experience in local SEO and are skilled in analytical and collaborative efforts. A bachelor's degree in marketing or business is preferred.

Qualifications

• 2+ years of experience in local SEO and Google Maps optimization.
• Proven track record of improving local search rankings for businesses.
• Knowledge of local search ranking factors and review management.

Responsibilities

• Conduct keyword research for local search terms.
• Optimize Google My Business and Google Maps listings.
• Manage online reviews on platforms like Google and Yelp.
• Develop local content strategies for engagement.
• Execute link building strategies to improve rankings.
• Conduct local SEO audits for actionable improvements.
• Stay current with local SEO trends.
• Collaborate with teams to implement strategies.

Skills

Local SEO

Google My Business

Keyword Research

Content Development

Link Building

Analytical Skills

Communication Skills

Education

Bachelor's degree in marketing or business

Job description

Job Description

Job Description

We are seeking a Local SEO Specialist to join our team. The ideal candidate will have a deep understanding of local search engine optimization and how it can improve the visibility and credibility of local businesses in search engine results pages (SERPs). The Local SEO Specialist will be responsible for developing and implementing local SEO strategies to improve our clients' online presence, including optimizing their Google Maps listings.

Responsibilities :

• Conduct keyword research to identify local search terms relevant to our clients' businesses.
• Optimize Google My Business profiles and Google Maps listings to increase visibility and accuracy.
• Monitor and manage online reviews on Google, Yelp, and other review platforms.
• Develop local content strategies to improve visibility and engagement with target audiences.
• Develop and execute link building strategies to improve domain authority and local search rankings.
• Conduct local SEO audits to identify areas for improvement and develop actionable recommendations.
• Stay up-to-date with the latest local SEO trends and best practices.
• Collaborate with cross-functional teams, including content, design, and web development teams, to implement local SEO strategies.

Requirements :

• 2+ years of experience in local SEO and Google Maps optimization.
• Proven track record of improving local search rankings and visibility for local businesses.
• Knowledge of Google My Business, Google Maps, and local search ranking factors.
• Experience with local keyword research, content development, and link building.
• Familiarity with online review platforms and reputation management.
• Strong analytical and problem-solving skills.
• Excellent communication and collaboration skills.
• Bachelor's degree in marketing, business, or related field preferred.