LinkedIn Strategist (Remote Canada) - Future Opening

Abe; Toronto; Remote; CAD 70,000 - 90,000; Full time

Job summary

A social media consultancy is seeking a Senior Social Media Strategist to lead client accounts and drive advertising strategies. The ideal candidate has over 2 years of experience in performance marketing, especially with LinkedIn. This role is remote, offering flexible working conditions, and includes comprehensive benefits such as medical coverage and unlimited PTO.

Benefits

Medical, dental, vision plans

Unlimited PTO

Mental health support

401(k) with company match

Annual bonus based on tenure

Qualifications

• 2+ years experience at a performance/digital marketing agency, focusing on B2B clients.
• Deep expertise across paid social advertising campaigns, specifically LinkedIn Ads.
• Ability to organize, prioritize and manage multiple projects simultaneously.

Responsibilities

• Oversee and lead a collection of social media accounts.
• Create and optimize budgets for paid media campaigns.
• Drive cross-sells, upsells, and referrals via client relationships.

Skills

Experience at a performance marketing agency

Expertise in LinkedIn Ads

Ability to analyze data

Problem-solving mindset

Quality-focused

Tools

LinkedIn Campaign Manager

Google Analytics

ZoomInfo

Job description

Overview

Are you a true marketing nerd with a passion for social media advertising? Do you love building new things with a team motivated to win? Then you may be the Senior Social Media Strategist of our dreams!

Abe is a specialized consultancy focused exclusively on social media advertising. We are a hub for innovative strategies, helping clients leverage the full power of LinkedIn, Meta and more to reach, engage, and convert their target audiences. If you're ready to be part of something bold and transformational, this is the role for you! We have experienced significant growth over the last few years and have stayed true to our culture, the best idea wins. We’re future-focused and are looking for the right Senior Strategist with a growth mindset to join our evolving team!

We use Customer Generation (a marketing methodology developed by us) which focuses on SQLs and Customers instead of traditional metrics like MQLs). This role reports to the Associate Director and is a crucial part of the social media team. This role has a unique opportunity to be on the ground floor of a fast-growing specialty agency.

Role

The LinkedIn Strategist (Internal Title: Account Strategist, LinkedIn Advertising) works directly with our mid-market and enterprise clients and runs point on communicating results, creating custom strategies, and executing Paid Media deliverables. In this role, you will gain experience creating high-performing LinkedIn strategies for B2B businesses.

Responsibilities

• Oversee and lead a collection of Social Media accounts
• Serve as direct support to client contacts
• Weekly communication with vendors or operational partners to ensure alignment on tasks, quality, and improvements
• Build strategies for clients each quarter
• Create, maintain, and optimize budgets for paid media campaigns
• Deeply understand client positioning and unique value propositions
• Confirm lead routing is accurate within a CRM
• Responsible for personal productivity and utilization
• Work with Associate Director to ensure internal and client goals are achieved
• Understand the value of Programmatic campaigns
• Drive cross-sells, upsells and referrals via client relationships and professional network
• Execute and optimize advertising campaigns within LinkedIn including ad copywriting, TAM development, and targeting to maximize ROI

What You Offer

• 2+ years experience at a performance/digital marketing agency, with hands-on experience supporting B2B clients
• Deep expertise across paid social advertising campaigns, specifically LinkedIn Ads
• Understanding of different Ad Units within the LinkedIn Platform such as conversation ads, document ads, CTV and more
• Proficiency in using advertising platforms and tools such as LinkedIn Campaign Manager, ZoomInfo, 6Sense, and more
• Strong understanding of paid principles, including keyword research, ad copywriting, bid management, and campaign optimization
• Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms to make data-driven decisions and optimize performance
• Ability to drive results and measure via OCT
• Experience with audience segmentation by tier, job title, etc.
• Proven and measurable success with mid-market or enterprise accounts
• Ability to translate and articulate strategy and tell stories with data
• Curious and problem-solving mindset; you stay cutting edge of the industry and seek opportunities to grow and share
• Ability to organize, prioritize and manage multiple projects simultaneously
• Quality-focused and passionate about advertising
• Travel to visit clients approximately once per year, per client or as needed

What Success Looks Like

• You embody our core values in every interaction
• Effectively manage approximately five mid-tier and enterprise accounts
• Meet and exceed department KPIs, such as client growth and goal attainment (core KPIs: client NSMs and Client Satisfaction scores)
• Build client trust and relationships that drive renewals
• Cross-sell services that align with client goals
• Clearly communicate results with client contacts and executives
• Make exceptional decisions related to the strategic direction for accounts

Benefits

• Medical, dental, vision plans, disability, and life insurance coverage for you and your family
• 100% employer-paid plan for you and 50% employer contribution for dependents
• Mental health: Access to therapists through Spring Health, Headspace membership
• Physical health: Physical therapy, fertility support, workouts, and One Medical membership
• Time Off: Unlimited PTO (2-week minimum), Paid company holidays, Your birthday off, End of year recharge, Paid parental leave
• Financial: Traditional and Roth 401(k) with a 3% company match
• Bonus: Annual bonus based on tenure, scaling over time

Work Environment Requirements

As a remote-first company, you’ll have the ability to work from anywhere in the US, with optional offices in Irvine, CA. For some positions, we accommodate global opportunities where we have established businesses, including Canada, the UK, and Australia. Global locations require established work authorization and residence in that country.

This role has the opportunity to operate 100% virtually from your home office. We collaborate via Zoom and Slack. You will need a laptop, necessary software, and reliable internet. You must be able to remain stationary for extended periods and interpret written and verbal communication. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions. If you require accommodations, contact [e-mail].

Additional Information

At Abe, one of our core values is People First. We’re committed to fostering a diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.