Lifecycle Operations Manager

Neo Financial; Calgary; On-site; CAD 70,000 - 100,000; Full time

Job summary

A leading fintech company in Calgary is seeking a Lifecycle Operations Manager to enhance customer communication strategies across channels. The ideal candidate will have experience with marketing automation platforms, strong analytical skills, and a background in marketing or business. This role offers an opportunity to make a significant impact in a fast-growing startup environment that values innovation and teamwork.

Benefits

Equity through stock options

Collaborative in-person work environment

High standards for personal development

Qualifications

• Ability to understand technical information at a fast pace.
• Passion for working in a startup with a high velocity output.
• Logical and analytical thought process.

Responsibilities

• Identify inefficiencies in workflows and customer journeys.
• Manage deep link setup and QA across campaigns.
• Own QA for language, grammar, compliance, and technical delivery.

Skills

Proficient in Excel

Proficient in Google Sheets

Experience with Iterable

Experience with Marketo

Experience with Salesforce Marketing Cloud

Analytical skills

Knowledge of HTML/CSS

Education

Bachelor’s degree in Marketing, Business, Statistics, or related field

Job description

Join us to build a more rewarding financial future for all Canadians

At Neo, we’re on a mission to build a more rewarding financial future for all Canadians. Life at a rapidly scaling tech startup isn’t for everyone. It’s complex, fast-paced, high-pressure, but also incredibly fulfilling. Since its founding in 2019, Neo has gained incredible traction and is one of the fastest-growing fintech companies in Canada.

• #1 on Deloitte’s Technology Fast 50 for 2023, 2024, and 2025 — the first company ever to achieve a three-peat at the top!
• #1 Fastest Growing Company in Canada for 2024 by Globe & Mail
• Top-ranked mobile apps and credit cards
• Team of 500+ people
• 1M+ customers
• 10K+ retail partners

The Role

At Neo, we are reimagining how Canadians experience financial products, making them smarter, simpler, and more rewarding. Our team is growing quickly, and we are looking for a Lifecycle Operations Manager to join us in building meaningful customer experiences through powerful communications and campaigns.

The Lifecycle Operations Manager is a marketer with systems thinking who will own the technical backbone of Neo’s customer communication ecosystem. This role is the power operator of Iterable – executing communication strategies through workflows, automations, and complex logic that connect across channels.

They act as the bridge between marketing strategy and technical execution, ensuring campaigns are built efficiently, delivered flawlessly, and tracked accurately. They continuously refine processes, maintain workflow health, and ensure compliance, data accuracy, and system scalability as new initiatives are launched.

What you'll be doing:

• Identify inefficiencies in workflows and customer journeys, and propose scalable, long-term solutions.
• Scope and maintain CRM and attribution tracking documentation for new initiatives.
• Manage deep link setup and QA across campaigns and journeys.
• Own QA for language, grammar, compliance, and technical delivery.
• Support setup and deployment of non-product communications through Iterable.
• Partner with marketing, product, and analytics teams to ensure flawless execution and reporting.

Who we are looking for:

• Bachelor’s degree in Marketing, Business, Statistics, or a related field.
• Proficient in Excel / Google Sheets.
• Deep experience with marketing automation platforms (Iterable, Marketo, Eloqua, Salesforce Marketing Cloud, Hubspot)
• Deep understanding of data and analytics and how they can relate to marketing initiatives.
• A vision for personalized communications and digital marketing
• Passion for working in a startup with a high velocity output
• Logical and analytical thought process
• Ability to understand technical information at a fast pace
• Previous experience using html, css, or handlebars for campaign template creation to support dynamic content

Working at Neo:

The people who thrive at Neo are resourceful, growth-oriented, and driven to win. We hold ourselves to high standards because we’re on a mission that matters: to build a more rewarding financial future for all Canadians. As individuals and as a team, we constantly challenge ourselves and each other to raise the bar and deliver exceptional experiences for our customers. Our commitment to customer success drives everything we do, from building world-class products to providing exceptional support at every step of their journey. If this resonates with you, keep reading.

We trust, respect, and support each other. This means honest conversations, constructive input, and empowering each other to move fast and think big. You’ll be surrounded by people who push you to be your best. We primarily collaborate in person across our Calgary, Winnipeg, and Toronto offices, where ideas move quickly and teams build momentum together. As we continue to scale and evolve, we’re looking for builders, innovators, and problem solvers who thrive on challenge – people who would rather blaze a trail through uncertainty than follow a well-paved path.

All team members have a stake in Neo’s success and earn meaningful equity through stock options. This ownership mindset is at the heart of everything we do – when Neo grows, we all grow. If you’ve heard that Neo employees work hard, it’s true. We hold ourselves accountable for delivering on our commitments to our customers, partners, and each other. Working at Neo means taking ownership of your work and driving results, knowing that your contributions directly impact the company’s success.

Apply with us:

We believe in equal opportunity and are committed to creating an inclusive climate where everyone can thrive. Customers trust us with their finances, so successful candidates for this position will be required to undergo a security screening, including a criminal records check and a credit check.

By continuing with your application, you agree to the Candidate Privacy Notice, which guides how we process your personal information for the purpose of your application.