Lifecycle Marketing Specialist (Remote)

Aviron; Toronto; Remote; CAD 60,000 - 80,000; Full time

Job summary

A fitness technology company in Toronto is seeking a Lifecycle Marketing Specialist to drive growth through CRM-driven strategies. The role involves building and executing Email and SMS campaigns, optimizing customer experiences, and leveraging data analytics. The ideal candidate will have 2-4 years of experience in CRM or Lifecycle Marketing within a B2C environment. This position offers a supportive workplace with various professional development perks.

Benefits

$5,000 annual education allowance

Unlimited Essential Days

3 weeks vacation

Employee Stock Ownership Plan

Annual discretionary bonus

Free workout equipment

Team on-sites

100% employer-paid benefits

Apple laptop and a big screen

Qualifications

• 2-4 years of experience in CRM/Lifecycle and Email Marketing.
• Excellent analytical and problem-solving abilities.
• Experience in a B2C/DTC environment is preferred.

Responsibilities

• Build and execute the CRM strategy for Email and SMS.
• Monitor channel performance against KPIs.
• Design and evaluate A/B experiments for optimization.
• Collaborate with cross-functional teams.
• Complete ad hoc duties as assigned.

Skills

Analytical skills

Problem-solving abilities

CRM/Lifecycle Marketing

Email Marketing

Data interpretation

Education

Bachelor’s degree in Marketing or Business

Tools

Klaviyo

Job description

Aviron, a Y‑Combinator company, transforms boring workouts into habit‑building fitness entertainment through its innovative game‑based cardio equipment, including rowing machines, bikes and treadmills.

Founded with the mission to End Boring Workouts, our unique approach combines the enjoyment of playing games with the benefits of exercise, crafting an experience that’s fun, effective and even addictive.

Why Aviron is right for you

• You’re looking for a role that prioritizes personal and professional growth.
• You’re seeking a flat organization with friendly people that values merit (i.e., good work).
• You’re self‑motivated and take pride in producing amazing work.
• You’re not down with office politics.
• You want to own your work, start to finish.
• You are looking to make an impact and see how your work drives growth.

Position Overview

We are seeking a Lifecycle Marketing Specialist who is both strategic and hands‑on. Reporting into the Marketing Manager who currently leads and executes across email and SMS, you’ll take initiative, thrive in a fast‑moving environment, and play a critical role in driving incremental revenue through CRM‑driven tactics.

The ideal candidate is a data‑driven individual passionate about scaling Aviron using creative growth tactics that combine customer data analysis, automation, and personalized outreach. This role requires leveraging CRM / lifecycle insights to customize the user journey, launch targeted campaigns, and test new methods that maximize retention, conversion, and overall business growth via email, SMS, etc.

Responsibilities

• Build and execute the CRM strategy: Own the roadmap, prioritization, and campaign execution for all campaigns across Email and SMS.
• Drive measurable growth: Monitor daily channel performance against spend and KPIs, and proactively surface insights and opportunities to marketing leadership.
• Test, learn, and optimize: Design and evaluate experiments (A/B and incrementality tests), extract actionable insights, and drive next steps through to implementation.
• Collaborate cross‑functionally: Work closely with Brand, CRM, Customer Experience, and Digital Product support teams to ensure alignment and execute tests as quickly as possible.
• General duties: Complete any ad hoc duties as assigned.

Qualifications

• Education: Bachelor’s degree in Marketing, Business, or a related field.
• Proven experience: 2‑4 years of experience in CRM / Lifecycle, Email Marketing, preferably in a B2C / DTC environment.
• Problem‑solving and analytical skills: Excellent analytical and problem‑solving abilities with a strong attention to detail; can independently interpret data, generate insights, and make data‑driven decisions.
• Experience within Klaviyo (a plus).

What we offer

• $5,000 annual education allowance to support your development and professional growth.
• Unlimited Essential Days for unforeseen events.
• 3 weeks vacation.
• Employee Stock Ownership Plan.
• Annual discretionary bonus.
• Free rower, bike, or treadmill to workout with the Aviron community.
• Team on‑sites: We gather at our Toronto office twice a year to connect, collaborate, and have fun.
• 100% employer‑paid benefits to improve health and happiness.
• All the best tech: Apple laptop and a big screen.

Aviron is an equal opportunity employer. We provide a safe and inspiring workplace where everyone is accepted and has the opportunity to grow with us. If you require any accommodations, please let us know.