Lifecycle Marketing Lead - Scale Retention (Remote)

Pearl West; Vancouver; Remote; CAD 60,000 - 80,000; Full time

Job summary

A dynamic consumer brands company in Vancouver is looking for a lifecycle marketing manager to maximize customer lifetime value across their brands. This role will manage email and SMS marketing, analyze customer behavior, and optimize retention strategies in a fast-paced and result-driven environment. Ideal candidates will have experience in DTC marketing and a passion for driving significant business growth.

Benefits

Flexible PTO

Team retreats

Learning and development budget

Monthly wellness stipend

Qualifications

• 3+ years of experience in DTC retention or CRM marketing roles.
• Proven success in building and optimizing campaigns.
• Strong analytical skills with experience in LTV tracking.

Responsibilities

• Optimize full post-purchase customer journey.
• Build and manage email and SMS marketing flows.
• Analyze funnel performance to identify retention opportunities.

Skills

DTC retention

CRM marketing

Email/SMS campaigns

Cohort analysis

Customer lifecycle management

Education

Bachelor's degree in Marketing, Business, or related field

Tools

Klaviyo

Postscript

Attentive

Job description

A dynamic consumer brands company in Vancouver is looking for a lifecycle marketing manager to maximize customer lifetime value across their brands. This role will manage email and SMS marketing, analyze customer behavior, and optimize retention strategies in a fast-paced and result-driven environment. Ideal candidates will have experience in DTC marketing and a passion for driving significant business growth.