Lifecycle Marketing Lead (Remote) — Build & Scale Practice

Directive; Ottawa; On-site; CAD 130,000 - 160,000; Full time

Benefits offered by this job

Remote-first

Unlimited PTO

Annual bonus

Comprehensive benefits

Career growth

Job summary

Directive Consulting is seeking an Associate Director of Lifecycle Marketing to build the practice from the ground up and shape its approach from day one. You will lead strategy and hands-on delivery across Lifecycle Marketing, mentor the team, and work with the Director to create scalable, measurable programs for B2B SaaS and eCommerce.

This remote-first role offers international scope, a CAD salary of 130-160k, and a comprehensive benefits package including health, unlimited PTO, and

Qualifications

• 6+ years in Lifecycle Marketing or related fields.
• B2B, SaaS, or complex eCommerce experience.
• Strong leadership and client-facing communication.

Responsibilities

• Develop lifecycle strategies and architecture.
• Lead client delivery and mentor the team.
• Define measurement frameworks tied to revenue.

Job description

Directive Consulting is seeking an Associate Director of Lifecycle Marketing to build the practice from the ground up and shape its approach from day one. You will lead strategy and hands-on delivery across Lifecycle Marketing, mentor the team, and work with the Director to create scalable, measurable programs for B2B SaaS and eCommerce.

This remote-first role offers international scope, a CAD salary of 130-160k, and a comprehensive benefits package including health, unlimited PTO, and