Lifecycle Marketer - Data-Driven Campaign Automation

audiobooks.com; Burlington; Hybrid; CAD 60,000 - 80,000; Full time

Job summary

A technology-driven audiobook company is looking for a Lifecycle Marketing Specialist for an 18-month contract. You will manage segmentation and automation strategies to enhance member experiences through effective app and email communications. The role requires strong analytical skills and experience with marketing software. This is an exciting opportunity for someone passionate about books and marketing, offering a collaborative environment with opportunities for creativity and innovation.

Benefits

Full benefits

Unlimited paid vacation

Healthy snacks

Free parking

Qualifications

• 3/4 years of experience in marketing or communication.
• Strong analytical and problem-solving skills are essential.
• Experience with marketing communication software preferred.

Responsibilities

• Build and optimize communications flows across app and email.
• Lead segmentation and targeting strategies for campaigns.
• Measure and analyze marketing initiatives and member behavior.
• Design and analyze experiments and A/B tests.

Skills

Analytical skills

Problem-solving skills

Strategic thinking

Content development

Familiarity with HTML

Experience with SQL

Familiarity with BI systems

Experience creating surveys

Education

Post-secondary education in Marketing or related fields

Tools

Braze

Survey Monkey

Canva

Quicksight

Job description

A technology-driven audiobook company is looking for a Lifecycle Marketing Specialist for an 18-month contract. You will manage segmentation and automation strategies to enhance member experiences through effective app and email communications. The role requires strong analytical skills and experience with marketing software. This is an exciting opportunity for someone passionate about books and marketing, offering a collaborative environment with opportunities for creativity and innovation.