Lead UX Designer

Launch Potato; Halifax; On-site; CAD 80,000 - 100,000; Full time

Job summary

A leading digital media company is seeking a UX/UI Designer in Halifax to create data-driven, optimized user experiences. Required qualifications include 8 years of experience in performance marketing, expertise in Figma and A/B testing, and excellent communication skills. This full-time role offers a dynamic environment with a focus on measurable outcomes and collaboration with cross-functional teams.

Qualifications

• 8 years of UX / UI experience in performance marketing or lead generation.
• Expertise in optimizing conversion rate and revenue metrics.
• Excellent communication skills and ability to present concepts effectively.

Responsibilities

• Create data-informed, CRO-optimized user experiences.
• Deliver complete user experiences from concept to dev hand-off.
• Collaborate with engineers to ensure design alignment.

Skills

UX / UI experience

Performance marketing

Data-informed design

Figma

Adobe Creative Suite

A/B testing

Communication

Tools

InVision

Balsamiq

Axure

Sketch

Job description

WHO ARE WE

Launch Potato is a profitable digital media company that reaches over 30M monthly visitors through brands such as FinanceBuzz All About Cookies and OnlyInYourState.

As The Discovery and Conversion Company our mission is to connect consumers with the worlds leading brands through data-driven content and technology.

Headquartered in South Florida with a remote-first team spanning over 15 countries weve built a high-growth high-performance culture where speed ownership and measurable impact drive success.

WHY JOIN US

At Launch Potato youll accelerate your career by owning outcomes, moving fast and driving impact with a global team of high-performers.

This position is Contract to Hire.

MUST HAVE

• 8 years of UX / UI experience in performance marketing lead generation or a similar data-driven environment
• Expertise in data-informed design focused on optimizing key metrics like conversion rate (CVR) and revenue per session
• Mastery of Figma or similar wireframing / prototyping tools; fluency with Adobe Creative Suite
• Hands‑on experience collaborating with developers and executing A / B tests for CRO
• Excellent communicator with the ability to present design rationale across technical and non‑technical audiences

8 years of UX / UI experience within performance marketing lead generation or conversion rate optimization environments.

YOUR ROLE

Drive measurable revenue and performance gains by creating data-informed CRO‑optimized user experiences that blend strategy, aesthetics and functionality across Launch Potato web properties.

OUTCOMES

• Deliver complete test‑ready user experiences from concept and ideation through high‑fidelity prototypes and dev hand‑off backed by A / B test results and user insights
• Independently lead design projects across all stages: stakeholder alignment, UX strategy, UI development and post‑test iteration
• Generate UX insights by analyzing behavioral data metrics (CVR, RPS), heatmaps and user recordings to inform and validate design direction
• Identify and proactively improve underperforming experiences through iterative UX / CRO design leveraging both qualitative and quantitative inputs
• Collaborate closely with product engineering and stakeholders to ensure design solutions align with business goals and technical constraints
• Champion and mentor design best practices, sharing knowledge and driving UX strategy across the organization
• Propose and implement design process improvements that enhance experimentation velocity and design scalability

COMPETENCIES

• Performance‑Minded: Designs with a CRO‑first lens balancing business goals with user needs to drive measurable outcomes
• Analytical: Relies on data and behavioral patterns to uncover insights and validate hypotheses through experimentation and iteration
• Initiative‑Driven: Doesn’t wait for direction, identifies design gaps and proactively proposes and executes UX solutions
• Clear Communicator: Effectively tailors communication to different audiences whether engineers, PMs or stakeholders, ensuring alignment and clarity
• Collaborative: Thrives in cross‑functional environments building productive relationships across design, product and engineering teams
• Mentorship‑Oriented: Shares expertise, coaches peers and helps foster a high‑performance UX culture
• Strategic Thinker: Understands how UX decisions impact broader business objectives and prioritizes solutions accordingly

Want to accelerate your career Apply now!

Since day one weve been committed to having a diverse inclusive team and culture. We are proud to be an Equal Employment Opportunity company. We value diversity, equity and inclusion.

We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability or other applicable legally protected characteristics.

Key Skills: CSS, InVision, Balsamiq, HTML5, Information Architecture, UX, Usability, Wireframing, UI, Axure, Responsive Web Design, Sketch

Employment Type: Full Time

Experience: years

Vacancy: 1