Lead Product Manager, CRM

AutoTrader.ca; Toronto; On-site; CAD 100,000 - 150,000; Full time

Job summary

A digital automotive solutions leader is seeking a Lead Product Manager for CRM to define the strategy for Activix, a premier automotive CRM. This high-impact role demands over 7 years of product management experience in B2B SaaS or CRM, with a focus on enhancing user engagement through data-driven insights and automation. The successful candidate will collaborate with various teams to modernize CRM experiences, mentor others, and drive the product's strategic direction, including defining success metrics.

Benefits

Employee and Family Assistance program

Weekly virtual wellness events

Regular internal training programs

Annual bonus structure

3% CPP matching

Qualifications

• 7+ years of product management experience, preferably in B2B SaaS or CRM.
• Strong analytical skills and experience leveraging data for decisions.
• Experience with automation technology to enhance user productivity.

Responsibilities

• Define and execute the long-term product vision and roadmap for Activix.
• Partner with cross-functional teams to enhance CRM adoption.
• Lead initiatives to modernize the CRM experience using AI and automation.
• Manage and mentor Product Managers within the CRM domain.

Skills

Product management experience

CRM expertise

Analytical skills

Communication skills

Job description

We are TRADER, a Canadian leader in digital automotive solutions. Our flagship brands —AutoTrader.ca,AutoSync,Dealertrack Canada and CMS— help Canadians buy, sell, and finance vehicles with confidence.

As part ofAutoScout24 group, Europe’s largest online car marketplace, we’re shaping the future of automotive retail in Canada and beyond.

This role will be within theAutoSyncteam. AutoSync supports over 3,500 dealerships nationwide, delivering cutting‑edge software tools to simplify operations, boost marketing, and drive sales.

About AutoSync and Activix

AutoSync is the largest automotive technology platform in Canada, powering digital retailing, marketing, and operations solutions for thousands of dealers, OEMs, and partners. We’re transforming the automotive industry through innovation, scalability, and customer‑first experiences.

At the heart of AutoSync’s platform is Activix, our flagship CRM solution that empowers dealerships to manage leads, build lasting customer relationships, and drive sales performance. As the central hub of dealer operations, Activix helps sales teams convert opportunities into results through intuitive workflows, data‑driven insights, and seamless integrations across the AutoSync ecosystem.

Lead Product Manager, CRM

We are looking for a Lead Product Manager, CRM to define and execute the strategy that makes Activix the premier automotive CRM in the market. This is a high‑impact role that combines product leadership, strategic vision, and execution excellence to deliver meaningful results for our dealer partners.

What You’ll Do

• Define and execute the long‑term product vision and roadmap for Activix, ensuring it delivers measurable impact for dealers and aligns with AutoSync’s broader platform strategy.
• Partner closely with Customers, Engineering, Design, Sales, and Customer Success to identify opportunities that increase CRM adoption, dealer satisfaction, and retention.
• Deeply understand dealer sales processes, lead management workflows, and customer engagement challenges to shape product priorities.
• Lead large, cross‑functional initiatives to modernise the CRM experience, incorporating automation, AI, and actionable insights.
• Drive product excellence across Activix by establishing strong feedback loops with dealers and internal stakeholders.
• Manage and mentor Product Managers within the CRM domain, fostering a culture of ownership, accountability, and innovation.
• Define and monitor key success metrics such as dealer engagement, CRM adoption, and sales funnel conversion.
• Represent the CRM portfolio at the executive level, building confidence across leadership, and advocating for the product vision internally and externally.

What You’ll Need

• 7+ years of product management experience, including ownership of complex B2B SaaS or CRM products.
• Experience in CRM, automotive, or sales enablement platforms is strongly preferred.
• Proven ability to set and deliver on product strategy in fast‑paced, high‑growth environments.
• Demonstrated success leading cross‑functional teams and balancing competing priorities across technical and business domains.
• Deep understanding of sales funnels, lead management, and customer lifecycle optimisation.
• Strong analytical skills and experience leveraging data to guide product decisions and measure success.
• Experience introducing AI or automation to streamline workflows or enhance user productivity.
• Excellent communication and storytelling skills with the ability to influence at the executive level.

Why Join AutoSync

The CRM is the cornerstone of AutoSync’s ecosystem and plays a pivotal role in how dealerships operate and grow. As the Lead Product Manager, CRM, you will:

• Shape the future of automotive CRM and redefine how dealers connect with their customers.
• Lead a passionate, collaborative team dedicated to product excellence.
• Drive measurable business outcomes while influencing AutoSync’s broader strategic direction.

If you’re excited by the challenge of transforming the way dealerships manage relationships and accelerate growth, we want to hear from you.

What’s in it for you…

We understand that there is life at work and life outside of work. Here are a few benefits we all benefit from that support us to be our creative best.

Benefits from Day 1

• Employee and Family Assistance program
• Weekly virtual wellness events
• Regular internal training programs
• Annual bonus structure
• 3% CPP matching

Apply for this job

For a career where you can drive our business and shape your future, apply now.

Use of Artificial Intelligence in Hiring: We use artificial intelligence (“AI”) in our hiring process, including to screen, assess, or select applicants for this position.

Vacancy Status: This job posting is for an existing vacancy.