Lead Product Manager, CRM

AutoTrader.ca; Canada; Hybrid; CAD 100,000 - 130,000; Full time

Job summary

A leading digital automotive solutions provider in Canada is seeking a Lead Product Manager for their CRM solution, Activix. You will define the product strategy and execution to enhance dealership operations through innovative CRM solutions. The ideal candidate has over 7 years of product management experience in B2B SaaS or CRM, with strong analytical and communication skills. This role offers a competitive salary and benefits, including a pension matching program and wellness support.

Benefits

Gym discounts

Employee and Family Assistance program

Virtual wellness events

Conferences & training budget

Regular internal training programs

Financial planning

3% matching towards pension

Annual bonus structure

Qualifications

• 7+ years of product management experience, preferably in B2B SaaS or CRM products.
• Experience in CRM, automotive, or sales enablement platforms preferred.
• Proven ability to deliver on product strategy.
• Demonstrated success leading cross-functional teams.
• Strong analytical skills for data-driven decisions.

Responsibilities

• Define and execute the product vision and roadmap for Activix.
• Partner with teams to increase CRM adoption and dealer satisfaction.
• Understand dealer sales processes to shape product priorities.
• Lead initiatives to modernize the CRM experience with automation and AI.
• Establish feedback loops with dealers for product excellence.

Skills

Product management

CRM systems

Cross-functional leadership

Analytical skills

Communication skills

Understanding of sales funnels

Job description

We are TRADER, a Canadian leader in digital automotive solutions. Our flagship brands — AutoTrader.ca, AutoSync, Dealertrack Canada and CMS — help Canadians buy, sell, and finance vehicles with confidence.

As part of AutoScout24 group, Europe’s largest online car marketplace, we’re shaping the future of automotive retail in Canada and beyond.

Learn more at tradercorporation.com.

This role will be within the AutoSync team. AutoSync supports over 3,500 dealerships nationwide, delivering cutting-edge software tools to simplify operations, boost marketing, and drive sales.

About AutoSync and Activix

AutoSync is the largest automotive technology platform in Canada, powering digital retailing, marketing, and operations solutions for thousands of dealers, OEMs, and partners. We’re transforming the automotive industry through innovation, scalability, and customer-first experiences.

At the heart of AutoSync’s platform is Activix, our flagship CRM solution that empowers dealerships to manage leads, build lasting customer relationships, and drive sales performance. As the central hub of dealer operations, Activix helps sales teams convert opportunities into results through intuitive workflows, data-driven insights, and seamless integrations across the AutoSync ecosystem.

We are looking for a Lead Product Manager, CRM to define and execute the strategy that makes Activix the premier automotive CRM in the market. This is a high-impact role that combines product leadership, strategic vision, and execution excellence to deliver meaningful results for our dealer partners.

What You’ll Do:

• Define and execute the long-term product vision and roadmap for Activix, ensuring it delivers measurable impact for dealers and aligns with AutoSync’s broader platform strategy.
• Partner closely with Customers, Engineering, Design, Sales, and Customer Success to identify opportunities that increase CRM adoption, dealer satisfaction, and retention.
• Deeply understand dealer sales processes, lead management workflows, and customer engagement challenges to shape product priorities.
• Lead large, cross-functional initiatives to modernize the CRM experience, incorporating automation, AI, and actionable insights.
• Drive product excellence across Activix by establishing strong feedback loops with dealers and internal stakeholders.
• Manage and mentor Product Managers within the CRM domain, fostering a culture of ownership, accountability, and innovation.
• Define and monitor key success metrics such as dealer engagement, CRM adoption, and sales funnel conversion.
• Represent the CRM portfolio at the executive level, building confidence across leadership, and advocating for the product vision internally and externally.

What You’ll Need:

• 7+ years of product management experience, including ownership of complex B2B SaaS or CRM products.
• Experience in CRM, automotive, or sales enablement platforms is strongly preferred.
• Proven ability to set and deliver on product strategy in fast-paced, high-growth environments.
• Demonstrated success leading cross-functional teams and balancing competing priorities across technical and business domains.
• Deep understanding of sales funnels, lead management, and customer lifecycle optimization.
• Strong analytical skills and experience leveraging data to guide product decisions and measure success.
• Experience introducing AI or automation to streamline workflows or enhance user productivity.
• Excellent communication and storytelling skills with the ability to influence at the executive level.

Why Join AutoSync:

The CRM is the cornerstone of AutoSync’s ecosystem and plays a pivotal role in how dealerships operate and grow. As the Lead Product Manager, CRM, you will:

• Shape the future of automotive CRM and redefine how dealers connect with their customers.
• Lead a passionate, collaborative team dedicated to product excellence.
• Drive measurable business outcomes while influencing AutoSync’s broader strategic direction.

If you’re excited by the challenge of transforming the way dealerships manage relationships and accelerate growth, we want to hear from you.

What’s in it for you…

We understand that there is life at work and life outside of work. Here are a few benefits we all benefit from that support us to be our creative best.

Benefits from Day 1

• Gym discounts
• Employee and Family Assistance program
• Virtual wellness events
• Conferences & training budget
• Regular internal training programs
• Financial planning
• Let us help you invest in your future with 3% matching towards your pension and multiple forms of income protection.
• Competitive salary
• Annual bonus structure
• 3% CPP matching