Lead Product Communication

BioTalent Canada; Toronto; Hybrid; CAD 80,000 - 100,000; Full time

Job summary

A leading biopharma firm in Toronto is seeking a Communication Lead, Product Communication to join their team. This hybrid position focuses on strategic communication planning, media relations, and executing patient awareness campaigns. Candidates should possess a Bachelor’s degree in Communications or a related field, along with 5-7 years of relevant experience in the pharmaceutical or healthcare sector. This role offers the chance to directly impact patient lives while working with a collaborative team in an innovative environment.

Benefits

Health and wellbeing benefits

Supportive team environment

Career growth opportunities

Qualifications

• Minimum 5-7 years of experience in pharmaceutical or healthcare communication.
• Strong understanding of Canadian healthcare landscape and regulatory environment.
• Proven track record of successful product launch communication.

Responsibilities

• Develop and execute comprehensive communication strategies shaping a favorable environment for product launches.
• Create and execute social media strategies for product communication.
• Facilitate cross‑functional alignment on product messaging and positioning.

Skills

Strategic communication

Project management

Digital communication platforms

Excellent written and verbal communication

Education

Bachelor’s degree in Communications, Marketing, Public Relations, or related field

Job description

Location: Toronto, ON (Hybrid) requiring office attendance 3 days per week

Sanofi is Canada country’s largest biopharma manufacturer, and the only company investing, innovating and operating across the full life sciences value chain. Driven by R&D and powered by AI, we are 2,000+ employees strong, focused on delivering an industry‑leading pipeline of first‑ and best‑in‑class medicines and vaccines to improve lives and build a healthier Canada.

About the Job

Join the team transforming care for people with immune challenges, rare diseases, cancers, and neurological conditions. You will help deliver breakthrough treatments that bring hope to patients with some of the highest unmet needs.

Join Sanofi’s committed Communications team in Canada as a Communication Lead, Product Communication, where you will play a pivotal role in shaping the favorable environment for successful launches of first‑in‑class and best‑in‑class products in the Canadian market. This strategic position combines external communication excellence with cross‑functional collaboration to drive product success across both Specialty Care and General Medicine portfolios.

Main Responsibilities

External Communication (80% Primary Focus)

Strategic Communication Planning

• Develop and execute comprehensive communication strategies shaping a favorable environment for product launches
• Create integrated communication plans that align with brand objectives and business goals
• Establish key performance indicators and measurement frameworks for communication initiatives and impact

Earned Media Relations and Management

• Build and maintain relationships with key healthcare journalists,
• Develop compelling story angles and press materials for product launches and milestones
• Coordinate media interviews, briefings, and exclusive opportunities
• Monitor media coverage and manage crisis communication when necessary

Paid Media Strategy and Execution

• Collaborate with agencies and internal teams to develop paid media campaigns
• Ensure messaging consistency across all paid communication channels
• Coordinate with regulatory and legal teams to ensure compliance

Disease Awareness Campaigns

• Design and implement disease education initiatives that create market readiness
• Partner with Public Affairs team to leverage patient advocacy groups and healthcare organizations
• Develop educational content that addresses unmet medical needs
• Facilitate patient storytelling opportunities that humanize therapeutic areas

Social Media Strategy and Management

• Create and execute social media strategies for product communication
• Develop impactful content
• Measure and report impact
• Ensure compliance with pharmaceutical social media regulations

External Events Planning and Execution

• Coordinate speaking and thought leadership opportunities
• Amplify Medical external events and expert presence at medical events

Internal Communication (20% Secondary Focus)

Employee Engagement Around Key Products

• Facilitate cross‑functional alignment on product messaging and positioning
• Develop internal communication strategies to build employee excitement and knowledge
• Craft engaging stories that connect employees to the patient impact of our products

Brand Planning Integration

• Contribute strategic communication insights to brand planning processes
• Align communication strategies with marketing objectives and timelines
• Provide communication expertise during brand team strategic sessions

About You

Required Qualifications

• Bachelor’s degree in Communications, Marketing, Public Relations, or related field
• Minimum 5-7 years of experience in pharmaceutical or healthcare communication
• Proven track record of successful product launch communication
• Strong understanding of Canadian healthcare landscape and regulatory environment
• Demonstrated ability to influence and collaborate across multiple functions
• Excellent written and verbal communication skills in English
• Experience with digital communication platforms and social media management
• Strong project management skills with ability to manage multiple priorities
• Knowledge of pharmaceutical compliance and regulatory requirements

Preferred Qualifications

• Advanced degree in Communications, Marketing, or related field
• Experience working in matrix organizations and cross‑functional teams
• Previous experience with crisis communication and issues management
• Familiarity with Canadian media landscape and healthcare journalism
• Experience with patient advocacy and disease awareness campaigns
• Proficiency in communication measurement and analytics tools

Core Competencies

Aim Higher

• Demonstrates strategic thinking and innovative approach to communication challenges
• Sets ambitious goals and drives excellence in all communication initiatives
• Continuously seeks opportunities to elevate communication standards and impact

Act for Patients

• Places patient needs and experiences at the center of all communication strategies
• Develops authentic, empathetic messaging that resonates with patient communities
• Advocates for patient voice and representation in communication planning

Be Bold

• Takes calculated risks to achieve breakthrough communication results
• Challenges conventional approaches and embraces innovative communication methods
• Demonstrates courage in addressing complex communication challenges

Lead Together

• Builds strong collaborative relationships across all organizational levels
• Cooperates in cross‑functional product teams
• Facilitates effective teamwork and knowledge sharing
• Demonstrates inclusive leadership and cross‑cultural competency

This role offers an exceptional opportunity to make a meaningful impact on patient lives while advancing your career in pharmaceutical communication within a global leader committed to transforming healthcare.

Why Choose Us?

• Bring the miracles of science to life alongside a supportive, future‑focused team.
• Discover endless opportunities to grow your talent and drive your career, whether it’s through a promotion or lateral move, at home or internationally.
• Enjoy a thoughtful, well‑crafted rewards package that recognizes your contribution and amplifies your impact.
• Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high‑quality healthcare, prevention and wellness programs

This position is for a new vacant role that is now open for applications.

AI Usage

“Artificial Intelligence” refers to any systems that use automated processes, including algorithms and machine learning, to analyze data and make predictions, inferences, decisions, or recommendations without direct human involvement. These systems may process personal information to identify patterns, improve services, or support decision‑making. The Company may use Artificial Intelligence for purposes including, but not limited to, resume screening and hiring, scheduling interviews or meetings, conducting surveys, matching skills with potential job openings, interview scoring, ensuring compliance with regulations applicable to our industry, and activities related to performance evaluation. Information collected and processed by the Company’s Artificial Intelligence systems may include the personal information detailed above and calendar availability. It excludes the information collected and processed for monitoring purposes. You should contact Human Resources if you have a question or concern regarding your personal information. You can also contact Canada’s Privacy Officer via Sanofi’s data subject request portal, can also be used to request access or correction of your personal information and file a complaint.

Sanofi is an equal opportunity employer committed to diversity and inclusion. Our goal is to attract, develop and retain highly talented employees from diverse backgrounds, allowing us to benefit from a wide variety of experiences and perspectives. We welcome and encourage applications from all qualified applicants. Accommodations for persons with disabilities required during the recruitment process are available upon request.

All compensation will be determined commensurate with demonstrated experience. Employees may be eligible to participate in Company employee benefit programs, and additional benefits information can be found here.

Join Sanofi and step into a new era of science – where your growth can be just as transformative as the work we do. We invest in you to reach further, think faster, and do what’s never‑been‑done‑before. You’ll help push boundaries, challenge convention, and build smarter solutions that reach the communities we serve. Ready to chase the miracles of science and improve people’s lives? Let’s Pursue Progress and Discover Extraordinary – together.

At Sanofi, we provide equal opportunities to all regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, protected veteran status or other characteristics protected by law.