Lead Management Operations

Rogers Communications; City of Langley; On-site; CAD 90,000 - 120,000; Full time

Job summary

Rogers Communications is seeking a Marketing Operations Manager to oversee end-to-end campaign operations across Marketing and Sales, acting as the Salesforce lead for lead management and automation. You will drive data governance, reporting, and process improvements to support revenue growth across multiple business units.

The role collaborates with Marketing, Sales, Analytics, and Technology teams and requires strong expertise in Salesforce, Power BI, and marketing automation tools.

Qualifications

• 5+ years experience in Marketing Operations, CRM Operations, Sales Operations, Lead Management, or Business Analytics.
• Experience supporting national sales and marketing organizations.
• Experience managing complex campaigns within Salesforce environments.
• Experience developing business reporting and dashboard solutions.

Responsibilities

• Manage end-to-end campaign operations for marketing and sales programs.
• Coordinate campaign launches across channels and units.
• Act as business lead for Lead Management in Salesforce and optimize automation workflows.
• Establish standards for lead quality, campaign attribution, and data integrity.
• Identify opportunities to automate manual processes using Salesforce and Power Automate.

Skills

Salesforce

Lead lifecycle management

Campaign attribution

Data governance

Power BI

Excel

Marketing automation

Power Automate

Tools

Salesforce

Power BI

Excel

Marketing automation

Power Automate

Job description

We are committed to connecting Canadians through unique partnerships, our world-class network and content Canadians love—and our innovative team is growing. We are looking for dedicated team members to join our Corporate team who have a genuine passion for making positive impacts on customers and the communities where we live and work. We have a variety of business units with exciting and meaningful work waiting for you, including Communications, HR, Legal and Corporate Affairs, Supply Chain, Finance, and Real Estate. If you are considering your next step, we have exciting opportunities waiting for you. Come build a rewarding career at Rogers and be a driving force behind our success story!

The Marketing Operations Manager is responsible for the operational execution, governance, reporting, and optimization of marketing-generated leads and campaigns across Rogers Business. This role serves as a subject matter expert for Salesforce, lead management processes, campaign execution, reporting and analytics, and data governance.

Working cross-functionally with Marketing, Sales, Sales Operations, Product, Digital, and Technology teams, the incumbent ensures that campaigns are successfully launched, leads are accurately managed and routed, reporting is reliable, and business stakeholders receive actionable insights to support revenue growth.

This position plays a critical role in supporting growth initiatives across Enterprise, SMB, Dealer/Partner, Retail, Digital, and Base programs while driving continuous improvement of lead management platforms, processes, and reporting capabilities.

Key Responsibilities

Campaign Operations & Execution

• Manage end-to-end campaign operations for marketing and sales programs.
• Support campaign intake, requirements gathering, prioritization, and execution planning.
• Coordinate campaign launches across multiple channels and business units.
• Ensure campaigns are executed accurately and on time.
• Support major revenue-generating initiatives including acquisition, upsell, cross-sell, retention, migration, serviceability, and partner programs.

Salesforce Administration & Lead Management

• Act as the business lead and subject matter expert for Lead Management within Salesforce.
• Maintain campaign structures, lead routing rules, ownership processes, and automation workflows.
• Design and implement process improvements that improve reporting accuracy and sales execution.
• Manage lead ownership governance.
• Support Salesforce enhancements, releases, testing, and adoption initiatives.
• Work closely with Sales Operations and Technology teams to improve CRM functionality and user experience.

Data Governance & Quality Management

• Establish and maintain standards for lead quality, campaign attribution, and Salesforce data integrity.
• Conduct data validation, cleansing, segmentation, and campaign readiness reviews.
• Manage lead distribution and assignment processes across multiple sales organizations.
• Identify and resolve data quality issues impacting campaign execution and reporting.

Process Improvement & Automation

• Identify opportunities to automate manual operational processes.
• Partner with business and technical teams to build scalable solutions using Salesforce, Power Automate, Revenue.io, and related technologies.
• Support business transformation initiatives focused on improving campaign execution efficiency.
• Document processes, create operating procedures, and maintain operational standards.

Stakeholder Management & Enablement

• Serve as the primary operational liaison between Marketing, Sales, Analytics, Technology, and Sales Operations teams.
• Train and support users on lead management processes, Salesforce functionality, and reporting tools.
• Influence business decisions through data-driven recommendations and operational expertise.

Qualifications

Experience

• 5+ years experience in Marketing Operations, CRM Operations, Sales Operations, Lead Management, or Business Analytics.
• Experience supporting national sales and marketing organizations.
• Experience managing complex campaigns within Salesforce environments.
• Experience developing business reporting and dashboard solutions.

Technical Skills

• Advanced Salesforce CRM knowledge.
• Strong understanding of lead lifecycle management and campaign attribution.
• Power BI reporting and dashboard development.
• Advanced Excel and data analysis capabilities.
• Marketing automation platform experience.
• Process automation experience (Power Automate, workflow tools, CRM automations).

Key Success Metrics

• Campaign launches delivered on time.
• Lead volume and quality targets achieved.
• Salesforce data quality and compliance standards maintained.
• Campaign conversion and opportunity creation performance.
• Reporting accuracy and stakeholder satisfaction.
• Reduction in manual processes through automation.
• Revenue contribution from supported campaigns.

To protect our people, brand and assets, a pre-employment background check will be conducted. As part of our selection process, all candidates must clear a criminal background check. Additionally, a credit check and drivers abstract may be required depending on the role.

Schedule Full time

Shift Day

Length of Contract Not Applicable (Regular Position)

Work Location 475 Richmond Rd. (100), Ottawa, ON

Travel Requirements Up to 10%

Background Check(s) Required Canadian Criminal Record Check and Driver's Abstract

Posting Category/Function Marketing & Product Management

Requisition ID 343961

To support career growth, collaboration, and high-performing teams, all Corporate Employees are expected to work onsite. We believe that in-person connection strengthens our culture and drives industry-leading performance.

At Rogers, we believe the key to a strong business, is a diverse workforce where equity and inclusion are core to making everyone feel like they belong. We do this by embracing our diversity, celebrating our different perspectives, and working towards creating environments that empower our people to bring their whole selves to work. Everyone who applies for a job will be considered. We recognize the business value in creating a workplace where each team member has the tools to reach their full potential by removing any barriers for equal participation. We work with our candidates who are experiencing a disability throughout the recruitment process to ensure that they have what they need to be at their best. Please reach out to our recruiters and hiring managers to begin a conversation about how we can ensure that you deliver your best work. You matter to us! For any questions, please visit the Recruitment Process FAQ.

Posting Notes Corporate