Lead Designer, Brand

Onix Inc.; Montreal; On-site; CAD 65,000 - 100,000; Full time

Job summary

Onix Inc. is looking for a designer with a real visual voice to shape how the brand appears across the app, website, social, events and print. You will work in person with the team in Old Montreal, applying and evolving the design system so that engineering, product, and marketing can build from it directly.

You are hands-on in Figma, create campaigns and brand assets, and defend design decisions in leadership reviews to arrive at strong, cohesive work.

Qualifications

• Portfolio demonstrates a distinct visual voice.
• Experience across brand identity, campaigns, and shipped app UI.
• You create personal work: illustration, art, type, photography, or side projects.
• Hands-on in Figma; you produce the files yourself.
• You have strong opinions with reasons and defend them under feedback.
• You use AI in your process while maintaining craft and taste.

Responsibilities

• Visual direction: own Onix’s look and feel across app, site, social, events and print.
• Product design: design screens/flows for the iOS app with the product lead.
• Brand and campaign design: create social posts, campaign pieces, event materials, print items.
• Design system: evolve the existing system for engineers/product/marketing to build from.
• Ship with engineering: specify, review builds, defend important details.
• Leadership reviews: present decisions to founders and iterate based on feedback.

Skills

Figma expert

Brand identity

UI design

Campaign design

AI in design

Art direction

Tools

Figma

Illustration

Job description

Generic AI averages the internet. Onix lets you summon the actual judgment of a health and wellness expert who has spent a career on your problem, private and personal: names already live on the App Store include Dave Rabin , Mark Sisson , Ashley Koff , William Li , and Elissa Epel .

We need a designer with a real visual voice: someone who decides how Onix looks and feels everywhere a person meets it. The app, the website, social, events, and print, down to postcards, bookmarks, and stickers.

You have artistic direction and flair, and you make the work yourself in Figma every day. You build on the design system we already have, and you push it further. You work in person with our team in Old Montreal.

What You Will Do

• Visual direction. Own how Onix looks and feels across every surface, so the app, website, social feed, events, and print all read as one brand.
• Product design. Design screens and flows for the iOS app with our product lead, from first open through the hundredth session.
• Brand and campaign design. Make the social posts, campaign pieces, event materials, and print items yourself.
• Design system. Evolve our existing system (color, type, spacing, components, illustration, and imagery) so engineering, product, and marketing can build from it directly.
• Ship with engineering. Specify clearly, review builds, and hold the line on the details that matter.
• Leadership reviews. Present and defend design decisions to the founders regularly, work with the feedback, and come back with something better.

Who You Are

• You have a distinct visual voice, and your portfolio shows it.
• Range across brand identity, campaigns, and shipped app UI.
• You make personal work: illustration, art, type, photography, or side projects.
• Hands-on in Figma. You make the files yourself.
• Strong opinions with reasons, and you defend them under direct feedback.
• You use AI in your process and still hold craft and taste as non-negotiable.

This Role is NOT For You If:

• You want a remote job. We build together in person, in Old Montreal.
• You want to manage a design team rather than make the work yourself.
• Your portfolio is mostly dashboards and device mockups.
• You would rather avoid direct critique than take it and get better.

What Success Looks Like

• People recognize an Onix post, screen, or postcard before they see the logo.
• The app, website, social feed, events, and print share one visual system.
• The design system includes brand elements, and everyone builds from it independently.
• You have shipped meaningful changes to the app, not just explorations.
• Marketing and growth get assets from you fast, without breaking the brand.

How to Apply

Download Onix from the App Store using invite code OnixCareers. Use it properly. Try several onixes with real questions, and go past the first session. Then look at our website and Instagram.

Send us three things:

• Your read on our look. Where Onix feels generic today, and how you would change it.
• Your portfolio, brand and product. Show brand identity and campaign work next to shipped app UI, with the thinking attached.
• Your personal work. Anything you made for its own sake.

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