Lead Business Systems Analyst, Sales Technology

Lyft; Toronto; Hybrid; CAD 129,000 - 162,000; Full time

Job summary

A leading transportation technology company in Toronto is seeking a senior technical leader to manage the sales technology architecture for Lyft for Business. The role involves designing scalable Salesforce solutions and leading complex sales technology implementations. Candidates should possess 7+ years of Salesforce experience and a strong record in B2B sales environments. Competitive compensation and flexible hybrid work options are offered.

Benefits

Extended health and dental coverage

Mental health benefits

Flexible paid time off policy

Subsidized commuter benefits

Paid time off for new parents

Qualifications

• 7+ years of Salesforce administration and configuration experience.
• Salesforce Administrator certification required.
• Extensive experience with B2B sales technology platforms.

Responsibilities

• Own the long term roadmap for Salesforce CRM and manage the lead-to-order ecosystem.
• Lead projects from requirements through deployment.
• Design and manage integrations between Salesforce and sales technology platforms.

Skills

Salesforce administration

Enterprise B2B sales experience

Requirements gathering

Business process analysis

Mentoring team members

Education

Bachelor's degree in Business, Information Systems, Computer Science, or related field

Tools

Salesforce Einstein

ZoomInfo

LinkedIn Sales Navigator

Outreach

Job description

At Lyft, our purpose is to serve and connect. We aim to achieve this by cultivating a work environment where all team members belong and have the opportunity to thrive.

We are seeking a senior technical leader to own the sales technology architecture for Lyft for Business. This role manages the lead-to-order technology ecosystem supporting $1B+ in annual bookings across Enterprise and Healthcare business units, including healthcare systems, government entities, educational institutions, and enterprise clients. You will architect scalable Salesforce solutions, lead complex sales technology implementations, and partner with Revenue Operations, Sales Leadership, Enablement, Legal, Engineering, and Finance stakeholders to drive business growth through technology innovation.

Responsibilities

• Own the long term roadmap and technical architecture for Salesforce CRM and sales technology stack supporting Lyft for Business, managing the lead-to-order ecosystem for $1B+ in annual bookings with an AI-first approach to automation and intelligent workflows
• Lead enterprise-scale projects from requirements through deployment, including new product introductions with Product teams to configure pricing, approval workflows, contract terms, and billing processes for Lyft for Business offerings
• Gather and analyze business requirements from sales stakeholders and translate them into scalable solutions that prioritize intelligent automation, leveraging Salesforce Einstein, agent-based workflows, and advanced configurations including custom objects, workflows, validation rules, and approval processes for complex B2B sales needs
• Design and manage integrations between Salesforce and sales technology platforms (Outreach, ZoomInfo, LinkedIn Sales Navigator, LeanData, SellerCrowd, Ringlead, Pardot, Oracle) by partnering with engineering teams, identifying opportunities for predictive lead scoring, automated enrichment, and intelligent routing
• Architect solutions for complex sales processes including GPO partnerships, volume-based rebate calculations, multi-product contract management, and Quote-to-Cash automation in partnership with Finance and Legal teams
• Build comprehensive reporting and dashboard solutions that provide sales leadership with real-time visibility, predictive insights into pipeline performance, conversion metrics, and revenue forecasting while establishing data quality standards and governance processes
• Drive user adoption of new sales technologies through training programs, documentation, and change management initiatives while mentoring team members on modern automation approaches, Salesforce best practices, and requirements analysis methodologies
• Lead troubleshooting and resolution of sales technology incidents, conduct root cause analysis, identify gaps in current technologies, and recommend new AI-enabled sales tools and intelligent solutions to enhance productivity and support business growth objectives

Experience

• Bachelor's degree in Business, Information Systems, Computer Science, or related field
• 7+ years of Salesforce administration and configuration experience in enterprise B2B sales environments
• Salesforce Administrator certification required; Advanced Administrator certification preferred
• Extensive experience with sales technology platforms including Outreach, ZoomInfo, LinkedIn Sales Navigator, and lead management tools with proven track record leading complex CRM configuration projects in high-volume sales organizations
• Strong understanding of B2B sales processes, pipeline management, and revenue operations in enterprise or healthcare markets with experience in complex sales cycles and multi-stakeholder decision processes
• Expert-level requirements gathering and business process analysis skills with demonstrated ability to translate business needs into scalable system configurations that drive measurable business results
• Experience architecting Quote-to-Cash processes and understanding of billing system integration requirements in enterprise environments
• Proven ability to mentor team members and establish best practices for system administration, process optimization, and modern automation approaches
• Experience with Salesforce Einstein, AI-powered sales tools, or intelligent automation platforms strongly preferred

Benefits

• Extended health and dental coverage options, along with life insurance and disability benefits
• Mental health benefits
• Family building benefits
• Child care and pet benefits
• Access to a Lyft funded Health Care Savings Account
• RRSP plan to help save for your future
• In addition to provincial observed holidays, salaried team members are covered under Lyft's flexible paid time off policy. The policy allows team members to take off as much time as they need (with manager approval). Hourly team members get 15 days paid time off, with an additional day for each year of service
• Lyft is proud to support new parents with 18 weeks of paid time off, designed as a top-up plan to complement provincial programs. Biological, adoptive, and foster parents are all eligible.
• Subsidized commuter benefits

Lyft is committed to creating an inclusive workforce that fosters belonging. Lyft believes that every person has a right to equal employment opportunities without discrimination because of race, ancestry, place of origin, colour, ethnic origin, citizenship, creed, sex, sexual orientation, gender identity, gender expression, age, marital status, family status, disability, pardoned record of offences, or any other basis protected by applicable law or by Company policy. Lyft also strives for a healthy and safe workplace and strictly prohibits harassment of any kind. Accommodation for persons with disabilities will be provided upon request in accordance with applicable law during the application and hiring process. Please contact your recruiter if you wish to make such a request.

Lyft highly values having employees working in-office to foster a collaborative work environment and company culture. This role will be in-office on a hybrid schedule — Team Members will be expected to work in the office at least 3 days per week, including on Mondays, Wednesdays, and Thursdays. Lyft considers working in the office at least 3 days per week to be an essential function of this hybrid role. Your recruiter can share more information about the various in-office perks Lyft offers. Additionally, hybrid roles have the flexibility to work from anywhere for up to 4 weeks per year. #Hybrid

The expected base pay range for this position in the Toronto area is CAD $129,000 - CAD $161,250. Salary ranges are dependent on a variety of factors, including qualifications, experience and geographic location. Range is not inclusive of potential equity offering, bonus or benefits. Your recruiter can share more information about the salary range specific to your working location and other factors during the hiring process.