Intermediate level MEDIA BUYER

Futuretek; Toronto; On-site; CAD 90,000 - 130,000; Full time

Job summary

Futuretek is seeking a data-driven Media Buyer (iGaming) in Canada to plan, launch, and optimize high-quality mobile acquisition campaigns across Meta, TikTok, Snapchat, and StackAdapt. You will drive ROAS, manage seven-figure budgets, and collaborate with creative teams to test and refine assets based on data insights.

You are experienced with AppsFlyer tracking, post-install optimization, and have a strong analytical mindset to translate data into strategic actions.

Qualifications

• 2-4 years hands-on experience in media buying/performance marketing/user acquisition across Meta, TikTok, Snapchat, and StackAdapt.

Responsibilities

• Plan, launch, and optimize paid user acquisition campaigns across Meta, TikTok, Snapchat, and StackAdapt.
• Manage and scale seven-figure monthly budgets with strong ROAS.
• Leverage AppsFlyer for event mapping, attribution, and cohort analysis.
• Lead creative strategy and testing with the art team to produce high-performing assets.
• Execute a structured A/B testing framework to identify winning audiences and creatives.
• Continuously optimize campaigns for cost efficiency, engagement, and revenue.
• Build and refine tracking and reporting frameworks for visibility across funnels.
• Monitor platform changes (SKAN, privacy updates, attribution models) and adapt strategies.
• Integrate brand awareness and performance campaigns for cross-channel efficiency.
• Explore growth opportunities through programmatic, influencer, and emerging networks.

Skills

Media buying

Performance marketing

User acquisition

Campaign optimization

Data-driven decision making

Audience segmentation

A/B testing

Tools

AppsFlyer

Meta Business Suite

TikTok Ads Manager

StackAdapt

Job description

We are a performance-driven marketing agency helping brands grow through strategy, creativity, and execution. We work closely with clients, partners, and internal teams to deliver measurable results. As we continue to expand,we’re looking for aMedia Buyer (iGaming)with deep expertise inMeta Ads, Snapchat, TikTok, andStackAdapt— a hands-on optimizer who thrives on testing, data-driven scaling, and creative collaboration.

Key Responsibilities

• Plan, launch, and optimizepaid user acquisition campaignsacrossMeta, TikTok, Snapchat, andStackAdapt, focused on driving high-quality mobile installs and first-time deposits.
• Manage and scale7-figure monthly budgets, ensuring strong ROAS, retention, and user lifetime value.
• LeverageAppsFlyerfor event mapping, attribution, and cohort analysis.
• Leadcreative strategy and testing— collaborate with the art team to produce high-performing static and video assets based on data insights.
• Execute a structuredA/B testing frameworkto identify winning audiences, placements, and creatives.
• Continuouslyoptimize campaignsfor cost efficiency, engagement, and revenue — adjusting bidding, segmentation, and creative rotation in real time.
• Build and refinetracking and reporting frameworksfor visibility across all acquisition funnels.
• Monitor platform changes (SKAN, privacy updates, attribution models) and proactively adapt strategies.
• Integrate and alignbrand awareness and performance campaignsto maximize cross-channel efficiency.
• Explore new growth opportunities through programmatic, influencer, and emerging ad networks.

Requirements

• 2 - 4years of hands-on experience inmedia buying /performance marketing / user acquisitionacrossMeta, TikTok, Snapchat, andStackAdapt.
• Proven ability tomanage and optimize large-scale budgets (7 figures annually)with measurable performance impact.
• Deep expertise incampaign optimization, bid strategy, audience segmentation, and conversion rate improvement.
• Strong understanding ofmobile app acquisition,AppsFlyertracking, andpost-install event optimization.
• Experience collaborating closely withcreative and motion teamson ad concepts and iterations.
• Strong analytical mindset — ability to translate complex data into clear strategic actions.
• Excellent understanding ofA/B testing,ROAS optimization,FTD-focused funnels.
• Competitive compensation andperformance-based bonus structure.
• Direct collaboration with senior leadership and creative teams.
• Access to premium ad tech —AppsFlyer, Meta Business Suite, TikTok Ads Manager,StackAdapt, and more.
• A creative, analytical, and growth-oriented work culture.