Intermediate Analyst - Digital Product Optimization (101028)

WestJet; Calgary; On-site; CAD 70,000 - 90,000; Full time

Job summary

A prominent Canadian airline is seeking an Intermediate Digital Product Optimization Analyst in Calgary, AB. The role focuses on planning and delivering A/B Testing and Personalization initiatives, collaborating with cross-functional teams to optimize digital products and enhance guest experiences. The ideal candidate should have a strong understanding of web optimization and at least 2 years of experience with relevant tools. Competitive compensation and travel privileges are offered.

Benefits

Fun and friendly culture

Travel privileges for you and your family

Flexible savings and benefit programs

Qualifications

• Deep understanding of web optimization concepts, terms, and digital metrics.
• 2+ years’ experience with optimization platforms (i.e. Adobe Target / Optimizely).
• Ability to translate, distill, and communicate testing results into actionable format.

Responsibilities

• Subject matter expert for A/B testing, MVT, and personalization activities.
• Collaborate with teams for the optimization life cycle.
• Develop effective presentations conveying findings and results.

Skills

Web optimization concepts

A/B testing

Digital metrics

Adobe Target

Google Analytics

Education

Degree/diploma in business or mathematics

Tools

Adobe Analytics

JavaScript

HTML

CSS

Job description

Employment Type: Full-time Regular

City: Calgary, AB (YYC)

Posting Open Date: 11/03/2025

Posting Close Date: 11/17/2025 (Please note the posting will close at 11:59pm MST)

Why WestJet:

Every WestJet journey has the potential to enrich lives; a career with us is no exception.

WestJet arrived on the Canadian airline scene in 1996 and changed the industry for the better. We made air travel more affordable for Canadians and now we're going global.

Join us, this is where your career story takes off.

WestJet is committed to delivering the best-in-class digital experiences for our guests. The Intermediate Digital Product Optimization Analyst will be responsible for planning and delivering A|B Testing and Personalization initiatives across WestJet’s broad array of digital products, cross-journey experiences. This role will use the power of testing, data, and actionable insights, to optimize products, campaigns, and enhance our guest experience.

Embracing principles such as always be testing, fail fast learn fast, and focusing on what matters, you will collaborate closely with peers on our Optimization team and an assortment of stakeholders to test, analyze and communicate the effectiveness of digital enhancements and launches; continually working cross-functionally with product owners and managers, marketers, commercial team stakeholders, and other insights teams to ultimately provide recommendations from holistic data-driven insights.

Responsibilities

• Subject matter expert for A/B testing, MVT and personalization activities across multiple digital product and marketing domains, driving growth and adoption of the optimization program.
• Active participant in the process of collaborating with teams throughout the optimization life cycle, from ideation and prioritization, through to sharing results and recommendations, for A|B testing and personalization initiatives.
• Complete assigned tasks on a day-to-day basis, to test, analyze and communicate the effectiveness of testing associated to new product launches, site changes and enhancements and marketing initiatives (during and following optimization initiatives).
• Provide testing and data-driven recommendations from actionable insights and trends to stakeholders.
• Support and/or facilitate the organization and maintenance of published content within team SharePoint site (including the publishing of testing learnings, results and reports).
• Develop effective presentations that convey findings and results in a clear and concise manner.
• Familiarity with the Adobe Target sample size calculator and/or other third‑party tools used for the purpose of ensuring statistical integrity and validating testing / analysis sample sizes.
• Highlight tagging and new measurement requirements needed to enable A|B Testing initiatives and use cases that may otherwise not be possible.
• Partner and collaborate with peers in Digital and IT as necessary to leverage multiple data sources for enhanced audience segmentation purposes, to be applied in testing and personalization use cases.

Qualifications

• Degree / diploma in business or mathematics, or other related combination of education and experience is preferred.
• Deep understanding of web optimization concepts, terms and digital metrics.
• 2+ years’ experience with optimization platforms (i.e. Adobe Target / Optimizely) and analytics platforms (i.e. Adobe Analytics, Google Analytics). Hands‑on experience with Adobe Target and Adobe Analytics is an asset.
• Experience in Marketing, Customer Behavior, Financial Analysis and Digital Analysis is an added benefit.
• Proactive and self‑motivated with a strong sense of ownership. Identifies what needs to be done and has a bias towards action.
• Ability to translate, distill and communicate testing results into a digestible, actionable format.
• Functional understanding of JavaScript, HTML and CSS (i.e. ability to make high level sense of how page content is constructed and familiarity with browser‑based debugging tools like Chrome developer tools, VEC helper)
• Familiarity with Single Page Applications (SPA’s)
• Detail‑oriented to ensure diligence and accuracy, while keeping sight of the bigger picture / story.

Other capabilities that are desirable include

• Experience in the aviation / travel industry

The benefits of being a WestJetter

WestJet provides all WestJetters with a competitive total rewards package. On top of that, we offer:

• A fun and friendly culture with colleagues who work together to win
• Travel privileges for you and your family, effective from your start date
• Savings and Benefit programs that are flexible to meet your specific needs

Think we are a fit? Apply now!

About WestJet Group of Companies

WestJet took to the skies in 1996 with just over 200 employees and three aircraft operating service to five destinations. Since then, WestJet has pioneered low‑cost travel in Canada, cutting airfares in half, and increasing the flying population in Canada by more than 50 per cent. Following integration with Sunwing in 2025, more than 14,000 WestJetters support nearly 200 aircraft and connect guests to more than 100 destinations across North America, Central America, the Caribbean, Europe and Asia.

As a major Canadian employer that includes WestJet Airlines, Sunwing Vacations Group and WestJet Cargo, the WestJet Group is Canada’s leading low‑cost airline and largest vacation provider, with a united purpose of providing affordable and accessible air and vacation travel to Canadians.

Our Safety Promise

At WestJet, the safety and security of our people and our guests is a core value and at the heart of what we do. As safety and security is a shared responsibility, it is expected that you will use safe work practices to ensure your well‑being and the safety of others.

WestJet recognizes that the use of Alcohol and Drugs can adversely impact a safe work environment and the well‑being of others including guests, suppliers and the public, as well as place WestJet's operations at risk. All roles that are identified as safety sensitive are required to pass a Pre‑Employment Alcohol and Drug Test as per WestJet's Alcohol and Drug Policy.

Our Commitment to Diversity and Inclusion

We embrace what makes us each unique, and what makes us uniquely WestJet. WestJet is committed to inclusiveness, equity, and accessibility and if you require accommodation during the selection process, please let our Talent Acquisition team know at [e-mail]. We encourage all qualified candidates to apply.

At WestJet, we welcome unique skills, experiences, and backgrounds - if you’re passionate and excited about this role, we encourage you to apply even if you do not meet every single qualification in the posting. We are committed to inclusivity, equity, and accessibility in the selection process. If you require an accommodation during the recruiting process, please let our Talent Acquisition team know.

We thank all applicants for their interest in WestJet; however, only those candidates who are selected will be contacted.

For more information about everything WestJet, please visit WestJet.com.

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