Interim Performance Media Director

Super Proper; Toronto; Hybrid; CAD 158,000 - 186,000; Full time

Benefits offered by this job

Flexible hours

Health and dental

Vacation days

Free Money

Job summary

Super Proper is seeking a senior performance media lead for a 6–8 week freelance engagement in Toronto. You will own the performance media function across search, social, and programmatic, manage a 3–5 person team, and maintain client relationships while keeping budgets on track.

You will lead platform execution, optimize campaigns daily, and own reporting and measurement across multiple clients. This role requires strong GA4/GTM expertise, hands-on results, and the ability to start quickly with

Qualifications

• 8+ years in performance media.
• Current, daily platform fluency across Google Ads, Meta Ads Manager, TikTok Ads Manager; knowledge of LinkedIn, Pinterest, Snap, and programmatic DSPs.
• Measurement depth with GA4 and GTM; ability to debug tracking and explain attribution gaps; incrementality testing a plus.
• Speed to competence: quick to contribute on live accounts and triage effectively.
• Senior presence: confident leading a team and running client calls from week one.
• Creative understanding: knowledge of how platform algorithms reward formats and how to brief creatives for performance.
• Hands-on results: recent examples of programs that moved ROAS, CAC or revenue.
• Availability: able to start on short notice and commit full-time for 6–8 weeks.

Responsibilities

• Run the platforms: manage Search, Social, and Programmatic with hands-on optimization and reporting.
• Lead the team and clients: direct 3–5 Performance/AdOps staff; own client calls and budgeting decisions; ensure documentation and next steps.
• Own reporting and measurement: oversee weekly/monthly reporting; keep Looker dashboards healthy; fix tracking in GA4/GTM/Conversions API; reconcile data discrepancies.

Skills

Performance media

Platform fluency

GA4/GTM

Account leadership

Client communication

Budget management

Creative briefing

Leadership

Tools

GA4

GTM

Looker Studio

Job description

Performance Leadership: Full scope. Hands on.

We need a senior performance media lead to step in and run our performance media function for six to eight weeks while our day to day lead is in-and-out on a well deserved break. We’re looking for someone to cover the same ground as a full time hire and get stuck in: you lead the team, own the client relationships and keep budgets on track.

You'll sit across our Search, Paid Social and Programmatic effort every day — building, auditing, troubleshooting and optimizing — not dropping in when something breaks.

You'll join a 20-person media team with 3-5 direct reports and live accounts across multiple clients. By the end of week one (with some remote onboardings from our in-role lead) you'll know where every account stands, what's underperforming and what's being done about it. If you pick up new clients, account structures and reporting stacks fast - and enjoy it - this is for you.

Super Proper is a multi-disciplinary advertising studio uniting creative, insight and performance experts under one roof. Launched in November 2024, we already work with Audi, Hasbro, Johnson & Johnson, Planet Fitness, FanDuel, UFC & WWE and more across US and Canadian markets. You'll work alongside a 28+ person creative and content studio, social strategists, CRM experts and our media planning team who sit across both Tadiem Inc. (our parent company) and Bensimon Byrne - one of Canada’s most long-standing advertising success stories.

What you'll do

The work splits into three buckets: running the platforms, leading the team and clients, and owning reporting and measurement.

Run the platforms

• Paid search: manage Google Ads and Microsoft Ads hands-on — account structure, bidding, keyword and search-query management, Performance Max and Smart Bidding.
• Paid social: build and optimize across Meta, TikTok, LinkedIn, Pinterest and Snap — Advantage+ setup, audiences, creative rotation and pacing.
• Programmatic and video: run display and YouTube — setup, inventory and brand safety, frequency and deal management.
• Troubleshoot fast: diagnose delivery issues, learning-phase resets, disapprovals and sudden performance drops — then fix them, not escalating them.
• Optimize continuously: make bid, budget, audience and creative calls on a daily and weekly cadence, with a rationale the team and clients can follow.
• Know when to intervene: use platform automation where it works, and step in where it doesn't.

Lead the team and clients

• Manage the team day to day: direct 3–5 performance and AdOps / activation staff — set priorities, unblock, QA their work and coach in the flow of work.
• Own client relationships: be the senior media voice on client calls. Present results, recommend budget and platform shifts, and handle the tough conversations with confidence.
• Manage budgets and pacing: oversee spend across multiple clients — pacing, reallocation and forecasting against targets.
• Work with creative: brief creative for performance and feed test results back into what gets made next.
• Hand back cleanly: leave every account documented — current status, open issues, live tests and next steps — so nothing drops when you roll off.

Own reporting and measurement

This is a big part of the role, not a side task. There's a lot of reporting to cover, much of it tied to live client dashboards.

• Run the reporting cycle: oversee and where necessary check and correct weekly and monthly performance reporting across clients — delivered on time, accurate, and with clear commentary on what it means and what we're doing next.
• Keep the dashboards healthy: maintain and QA client dashboards in Looker Studio. Fix broken data connections and naming or taxonomy issues so what clients see matches what's in platform.
• Fix tracking: audit and troubleshoot conversion tracking across GA4, GTM, Meta Pixel and Conversions API, and Google enhanced conversions.
• Reconcile the numbers: explain gaps between platform-reported, GA4 and client source-of-truth data, credibly and in plain language.
• Read tests properly: keep live A/B, lift and incrementality tests on track, interpret results correctly and turn them into optimization decisions.

What you bring

• 8+ years in performance media, including at least 3 years leading teams in an agency or brand-side environment.
• Current, daily platform fluency: you're in Google Ads, Meta Ads Manager and TikTok Ads Manager now. Solid working knowledge of LinkedIn, Pinterest, Snap and programmatic DSPs.
• Measurement depth: strong in GA4 and GTM. You can debug a tracking issue, repair a broken dashboard and explain an attribution gap to a client — on the same day. Experience with incrementality testing or MMM outputs is a plus.
• Speed to competence: you've stepped into live accounts before — interim, freelance or a fast agency move — and been productive within days. You audit fast, triage what matters and ask the right questions early.
• Senior presence: confident leading a team you've just met and running client calls from week one. Calm under scrutiny, clear in your recommendations, no ego.
• Creative understanding: you know how platform algorithms reward formats and how to brief creative for performance.
• Hands-on results: recent examples of programs you ran yourself that moved ROAS, CAC or revenue.
• Availability: able to start at short notice and commit full-time for 6–8 weeks.

Role type: 6–8 week freelance engagement, full-time hours

Location: Downtown Toronto, Hybrid

Salary: $115 - $135, commensurate with experience

Salary noted above is hourly.

About Tadiem

Tadiem is proud to foster a culture of talent and decency, in equal measure. Our people are our priority, and we work hard to cultivate an environment where they can do the best work of their careers — including the specialists who join us on contract.

As an equal opportunity employer, our goal is to build a diverse workforce that is representative, at all job levels, of the world we live in. If you require any accommodations during the selection process, please reach out.

We use an AI tool to help with notetaking during interviews. Using this tool is optional. If you are invited to an interview, you will be given the opportunity to opt out if you choose.

We do not use any AI tools to screen applicants, and if you've taken the time to reach out to us, please know that we've taken the time to review it.

Free Money

Build the future with us, we’ll help build the future you. We match you dollar for dollar on retirement; the longer you stay, the more we pay.

We’re a studio obsessed with the future of AI. Subscriptions, events and training is on us, so you can grow as we do.

Flexible hours

We’re ‘Forever Run by Humans’, not the clock. We’re trialing new models of work to make the agency studio a more efficient, effective, and happier place to be.

Health and dental

You need some energy and good smiles to win in this game.

Because yeah, we know you’re scrolling. Get some extra $ towards your bill and hey, you might learn something between those crispy memes.

Mmm...vacation

Step. Away. From. The. Screen. We make long weekends longer, close for holidays and actively encourage those personal days get used for experiences IRL.