Integrated Marketing Manager

EF Education First Gruppe; Toronto; On-site; CAD 70,000 - 90,000; Full time

Job summary

A global education organization seeks an Integrated Marketing Manager in Toronto to lead and execute marketing campaigns. You will shape strategies, manage projects, and ensure consistent messaging across platforms. Ideal candidates have 4-5 years of marketing experience, strong project management skills, and the ability to analyze performance data. Enjoy a dynamic work environment with opportunities for professional growth, travel, and excellent perks including paid vacation and health coverage.

Benefits

Four weeks paid vacation

20% RRSP matching

Health and wellness benefits

Flexible work model

Free coffee and snacks

Qualifications

• 4–5 years of marketing or advertising experience.
• Experience with multi-channel marketing campaigns.
• Experience writing copy with a portfolio.

Responsibilities

• Shape marketing strategies with clear audience understanding.
• Lead planning and execution of marketing campaigns.
• Write audience-focused copy and guide messaging approaches.

Skills

Project management skills

Copywriting ability

Marketing strategy development

Analytical skills

Job description

Location: Toronto (4 days per week in office)

Team: Brand & Content

Reports to: Director of Brand & Content

For more than 50 years, EF has worked toward one global mission: Opening the World Through Education. At EF Educational Tours Canada (ETCA), we believe in creating meaningful, memorable experiences for students and educators—and thoughtful marketing plays a critical role in bringing that mission to life.

We are seeking a passionate, motivated, and detail‑oriented Integrated Marketing Manager to join our Brand & Content team.

The Role:

As part of the Marketing & Creative Team, the Integrated Marketing Manager will play a key role in shaping and executing integrated marketing campaigns and one-off projects across multiple channels. You’ll partner with the Director of Brand & Content to develop campaign strategies, guide messaging, and turn ideas into clear plans and aligned execution.

This role is ideal for someone with 4-5 years of experience who’s ready to expand their strategic skills while staying close to the work—crafting strong copy, coordinating cross-functional teams, and ensuring our brand shows up consistently and thoughtfully across all touchpoints.

More Specifically, You Will:

• Shape integrated marketing strategies and campaign plans with a clear understanding of audience needs and business goals.
• Lead the planning and execution of multi-channel marketing campaigns—translating strategy into clear briefs, timelines, deliverables, and aligned workstreams across paid, email, web, social, and creative.
• Manage and support one-off marketing projects that require both strategic thinking and hands‑on execution, spanning web, sales enablement, print, and content development.
• Write clear, audience-focused copy and help guide messaging approaches across channels to ensure a consistent, human‑first brand voice.
• Conduct audience, market, and competitive research and use insights to inform campaign direction and messaging recommendations.
• Identify opportunities to enhance campaign performance, streamline workflows, and improve the overall customer experience across touchpoints.

About You

• 4–5 years of marketing or advertising experience.
• Demonstrated experience working on integrated, multi‑channel campaigns and strategies.
• Strong project management skills and the ability to juggle multiple priorities with accuracy and attention to detail.
• Experience writing copy with a portfolio of examples.
• Comfortable analyzing performance data and using insights to inform future work.
• Able to see the big picture while managing executional details.
• Thrive in a fast‑paced, collaborative environment with shifting priorities.
• Experience working with or alongside sales teams is a plus.
• English fluency required; French is an asset.
• Ability to be in the Toronto office four days per week.

If you are excited by the idea of shaping integrated campaigns, bringing ideas to life, and contributing to a mission‑driven organization, we would love to meet you.

Why You’ll Love Working Here:

• Work in our light‑filled, conveniently located downtown office where you’ll be part of a fun, fast‑paced and collaborative team, working together to make an impact. Did we mention we were voted one of Greater Toronto’s Top Places to Work 3 years in a row? Plus, enjoy free coffee and snacks!
• The opportunity to travel with your customers for FREE at least once a year! Experience the product you’ll be selling first‑hand by embarking on one of our unique travel itineraries alongside one of our student tour groups.
• Take advantage of our professional growth and learning opportunities, including monthly trainings, workshops, and inspiring talks with global leaders and experts.
• Participate in social networking opportunities by joining one of our many employee‑run social groups, like book club, movie club, or any of our “EFinity” resource groups.
• Enjoy four weeks paid vacation, to rest, relax or adventure - plus 11 paid holidays.
• Grow your savings with a 20% company match on your RRSP contributions (25% after 5‑years!)
• Excellent health, dental, and vision coverage, along with life and disability insurance.
• Wellness benefits, including an annual $500 healthy lifestyle reimbursement.
• EF program discounts including travel, language schools, childcare, and more.
• Discounts at local venues and businesses.
• Eligibility for our Workplace Flexibility Program: our hybrid work model allows you to work from home on Fridays!

About Educational Tours Canada:

For over 40 years in Canada, EF Educational Tours has been helping teachers and students experience the life‑changing power of travel. We believe travel transforms: it sparks curiosity, builds confidence, and opens minds to new perspectives. At EF, you’ll be part of a team that empowers the next generation and supports the educators who guide them—work that truly makes the world a better place.

With offices in 115 countries and teams on the ground around the world, EF is a global community. We don’t just work in the destinations we serve—we live there. That means our people bring authentic, local knowledge and global expertise to everything we do. Behind every safe, inspiring, and seamless travel experience are EF team members working together across borders and time zones to make it possible.

When you join EF, you join a mission‑driven, diverse, and dynamic workplace. We’re committed to opening the world to everyone, and our vision for diversity, equity, inclusion, and belonging drives how we build our teams and the experiences we create. Here, you’ll find a culture of collaboration, innovation, and growth—where your ideas matter, your impact is real, and your work helps change lives every single day.

About EF Education First

Some companies are in the Business of Technology.

Others are in the Business of Finance….Sports…Or Soft Drinks.

At EF, we’re in a different kind of Business.

One that's a little less tangible, and a lot more important.

Because our Business, what we make, makes everything else possible.

We’re in the Business of Understanding.

For over half a century we’ve been the leader in international educational programs and experiences designed to foster such understanding. Through Language, Cultural Exchange, Academic Studies, and Educational Travel, we create the kinds of immersive experiences that challenge biases, open minds, and pave the way for a more understanding world.

You’ll find our 115 offices located in some of the world’s greatest cities, and filled with smart, driven people who push each other to be better every day. And yes, we have technology, we have finance, we even have sports with our own professional cycling team. But it’s what we do with it – Building greater understanding, breaking down barriers, and creating a better world…that makes all the difference.

Want to learn more about life at EF? Follow us on social.