Industry Marketing Manager (Public Sector)

Softchoice; Ottawa; Hybrid; CAD 76,000 - 102,000; Full time

Benefits offered by this job

Health & wellbeing benefits

RRSP/DPSP matching

Paid time off

Parental leave

Volunteer days

Bereavement leave

Employee discount program

Hybrid work schedule

Job summary

Softchoice in Canada seeks an Industry Marketing Manager, Public Sector, to own go-to-market strategy for Defence, Healthcare, and Education, building outcomes-led programs with senior government stakeholders.

You will coordinate across Growth Marketing, Solution Marketing, Partner Alliance, and WWT Marketing, guiding campaigns, content, events, and partner programs, including MDF commitments and budget management.

Qualifications

• Bachelor's degree in marketing, business, or related field.
• 5+ years of B2B marketing experience with ownership of vertical strategy and GTM execution.
• Experience marketing to public sector, government, healthcare, and education.
• Proven ability to translate technology capabilities into executive narratives and lead partner co-marketing campaigns.
• Experience with Salesforce and ABM/Power BI is a plus.

Skills

B2B marketing

Public Sector marketing

Demand generation

Partner co-marketing

Communication

Leadership

Strategy development

Storytelling

Education

Bachelor's degree in marketing, business, or related field

Tools

Salesforce

Power BI

ABM platforms

Job description

Why You’ll Love Softchoice

At Softchoice, a World Wide Technology (WWT) company, we work together to make a new world happen. As an IT solutions provider serving U.S. commercial and SMB organizations, as well as the entire Canadian market, we help organizations turn ambition into real‑world outcomes. We do this through the delivery of secure cloud, AI, software and digital workplace solutions that enable agility, innovation and growth.

Why You’ll Love Softchoice

At Softchoice, a World Wide Technology (WWT) company, we work together to make a new world happen. As an IT solutions provider serving U.S. commercial and SMB organizations, as well as the entire Canadian market, we help organizations turn ambition into real‑world outcomes. We do this through the delivery of secure cloud, AI, software and digital workplace solutions that enable agility, innovation and growth.

With a highly engaged, high-performing team, we are certified as a Great Place to Work® in both Canada and the United States, and have been recognized as a Best Workplace in Canada for more than 20 years. We stand proudly for our people and their success through career development and advancement, and continuously strive to do what’s good for our people and communities.

As part of WWT, we connect customers to the global scale, advanced innovation, world‑class partnerships, and deep expertise of a leader in AI and digital transformation. This includes access to WWT’s Advanced Technology Center (ATC), a collaborative ecosystem featuring state‑of‑the‑art hardware and software that enables customers and partners to conceptualize, test, and validate innovative solutions before deploying them at scale.

The Impact You’ll Have

The Industry Marketing Manager, Public Sector shapes how Softchoice shows up across Defence (Federal), Healthcare, and Education. This role owns the go‑to‑market strategy and vertical narrative, building outcome‑led programs that engage senior public sector decision‑makers, strengthen market credibility, generate qualified pipeline, and unlock partner co‑investment.

Working across Public Sector sales leadership, Solution Marketing, Partner Alliance Managers, the Growth Marketing team, and WWT Marketing, the Manager sets direction, aligns resources, and guides execution across campaigns, content, events, and partner programs. This role sits within Growth Marketing; the specific reporting line is to be confirmed.

This role is hybrid with the expectation of working 1-2 times per month in your local office as well as up to 10% travel for conferences.

What You’ll Do

Vertical Strategy & Narrative

• Build and own annual and quarterly marketing plans for Defence, Healthcare, and Education, aligned to pipeline targets, business priorities, procurement timelines, and partner investment calendars.
• Develop audience personas, buying journeys, and outcome‑led messaging frameworks tailored to senior public sector stakeholders.
• Design the program architecture for each vertical across owned, earned, event, partner‑funded, and account‑based marketing tactics.
• Own the strategic content calendar across all three verticals in coordination with Softchoice Brand, Content, and WWT Marketing teams.
• Brief internal teams, agencies, and vendors on campaign priorities, content requirements, and event strategy, and review outputs before launching.

Partner Co‑Marketing & MDF Strategy

• Own the Public Sector partner co‑marketing strategy, including identifying and prioritizing opportunities with strategic technology partners.
• Build and present MDF business cases and maintain accountability for partner commitments, program delivery, and claims.
• Lead joint go‑to‑market messaging and offer development with partner marketing counterparts for public sector procurement audiences.
• Maintain senior‑level relationships with partner marketing and WWT Partner Alliance teams, representing Softchoice in planning sessions and co‑marketing reviews.

Thought Leadership & Stakeholder Engagement

• Partner with Industry Advisors to shape thought leadership, including white papers, executive briefs, event keynotes, and digital content series.
• Serve as the marketing lead within the Public Sector business unit, participating in pipeline reviews, QBRs, and account planning sessions.
• Identify scalable programmes, including executive roundtables and summits, and adapt them across verticals and institutions.
• Build relationships with external organizations and industry bodies to deepen vertical insight and strengthen market credibility.
• Oversee the external reference and proof‑point library, ensuring customer outcomes are packaged into assets that support active sales pursuits.

Cross‑Functional Alignment, Performance & Leadership

• Align Growth Marketing, Solution Marketing, Public Sector sales, Partner Alliances, and WWT Marketing to coordinate resources, avoid duplication, and amplify programme impact.
• Ensure programmes align to contract vehicles, procurement timelines, and buying cycles specific to each vertical.
• Manage the Public Sector marketing budget, MDF commitments, spend forecasts, and investment allocation across programmes and verticals.
• Report on programme performance, budget pacing, pipeline contribution, ROI, and brand metrics, owning the performance narrative for business and marketing leadership.
• Develop and manage the Industry Marketing Specialist through clear direction, regular feedback, and career development support.

What You Will Bring To The Table

• Bachelor's degree in marketing, business, or a related field, or equivalent professional experience.
• 5+ years of B2B marketing experience with ownership of vertical strategy and go‑to‑market execution (technology experience preferred).
• Demonstrated experience marketing to public sector, government, healthcare, and/or education environments required.
• Proven ability to translate technology capabilities into outcome‑led narratives for senior non‑technical stakeholders, including C‑suite and deputy minister audiences.
• Experience owning partner co‑marketing programs and securing marketing development funds from technology partners.
• Working knowledge of demand generation mechanics and how marketing strategy connects to pipeline outcomes.
• Salesforce experience preferred.
• Power BI & ABM platforms preferred.
• Strong written and verbal communication skills, with the ability to influence VP‑and C‑level stakeholders across marketing, sales, and partner organizations.
• Experience directing junior team members, agencies, or vendors.

Compensation

A reasonable estimate of the current base pay range for this position in Canada is $76,000 to $102,000, annually + 10% as target incentives.

Actual salary will be based on a variety of factors, including location, experience, skill set, education, and related certification. The range for this position in other geographic locations may differ.

Softchoice offers a comprehensive and competitive benefit plan to all full‑time employees, which includes:

• Health and Wellbeing: Medical and Dental Care, Employee & Family Assistance Program
• Financial Benefits: RRSP/DPSP Retirement Savings Plan with Company Matching, Life and Disability Insurance
• Paid Time Off: Vacation and Sick Leave, Holidays, Parental Leave, Volunteer Days, Bereavement Leave
• Additional Perks: Employee Discount Program

Not sure if you qualify? Think about applying anyway:

We understand that not everyone brings 100% of the skills and experience for the role. At Softchoice, we offer opportunities to a diverse group including those with a variety of workplace experiences and backgrounds. Whether you are new to corporate tech, returning to work after a gap in employment, or looking to transition and take the next step in your career, we are excited to learn more about you and encourage you to apply.

Why You’ll Love Working Here

• The People: You’ll thrive in our collaborative environment, surrounded by incredible colleagues who foster support and innovation, driving our collective success
• High‑Performing Culture: At Softchoice, we are dedicated to achieving our goals and committed to success for our customers and each other
• Flexibility: Plan your workdays in a way that suits you best
• Award‑Winning Workplace: Proudly recognized as a Great Place to Work for 21 consecutive years
• Inclusive Culture: We are committed to a company culture where every team member can be their authentic self
• Competitive Benefits: Benefit from competitive perks that start on day one

Inclusion & Equal Opportunity Employment

We are an equal opportunity employer committed to diversity, inclusion & belonging. People seeking employment at Softchoice are considered without regard to any protected category including but not limited to, race, color, religion, national origin, age, sex, marital status, ancestry, disability, veteran status, gender identity, or sexual orientation.

Require accommodation? We are ready to help:

We are proud to provide interview & employment accommodation during the recruitment and hiring process. If you require any accommodation to apply or interview for a position, please reach out directly to [e-mail]. We are committed to working with you to best meet your needs.

Our Commitment To Your Experience

We are committed to the safety of all applicants and team members. With that in mind, we have implemented digital interviewing for everyone. We understand that you may need to interview with distractions around you (such as children or furry friends) and we will be doing the same. Before you start with us, we will conduct a criminal record check, verify your education, and check your references. When you join Softchoice, we will onboard you remotely. Don't worry. It's quick, simple and you'll be connected with your new team in no time.