Healthcare Performance Marketing Lead — Remote, Stock Options

PocketHealth; Toronto; Remote; CAD 60,000 - 80,000; Full time

Job summary

A leading health tech company in Toronto seeks a Performance Marketing Specialist to manage and scale digital ad programs across various platforms. This role requires expertise in paid search, paid social, and programmatic advertising. The ideal candidate has at least 2 years of experience and a strong grasp of DTC marketing principles. You will have the opportunity to work remotely and enjoy competitive compensation, including stock options, generous PTO, and a strong commitment to diversity and inclusion.

Benefits

Competitive salary

Stock options for every employee

Four weeks of paid time off

Unlimited paid wellness days

Extended mental health coverage

16 weeks of parental leave top-up

Qualifications

• 2 years of experience in a similar role working with creative teams/agencies.
• Strong understanding of DTC marketing.
• Successful track record of driving demand through paid channels.
• Deep hands-on experience with Paid Search, Paid Social, and Programmatic advertising.

Responsibilities

• Oversee day-to-day campaign management across paid social, paid search, and programmatic.
• Manage campaign launches including building audiences and uploading creative.
• Analyze reporting to optimize campaigns in line with KPIs.
• Conduct regular creative and audience A/B tests.

Skills

Analytical skills

Creative thinking

Experience with paid channels

Data interpretation

Problem-solving

Job description

A leading health tech company in Toronto seeks a Performance Marketing Specialist to manage and scale digital ad programs across various platforms. This role requires expertise in paid search, paid social, and programmatic advertising. The ideal candidate has at least 2 years of experience and a strong grasp of DTC marketing principles. You will have the opportunity to work remotely and enjoy competitive compensation, including stock options, generous PTO, and a strong commitment to diversity and inclusion.