Head of Performance Marketing

Intuit Inc.; Toronto; On-site; CAD 150,000 - 200,000; Full time

Job summary

A technology company seeks a Group Marketing Manager for Digital Acquisition to oversee acquisition strategies for QuickBooks and Mailchimp in Canada and Latin America. The role involves leading a team, optimizing marketing ROI, and collaborating with cross-functional teams. Ideal candidates should have a degree in business, extensive experience in digital marketing, and skills in team leadership. Competitive compensation and benefits are offered, in accordance with company policies.

Benefits

Cash bonus

Equity rewards

Comprehensive benefits package

Qualifications

• 10+ years overall experience in digital marketing.
• 5+ years leading teams in a marketing environment.
• Proven experience in digital/mobile acquisition marketing.

Responsibilities

• Lead a growing team of marketers for QuickBooks and Mailchimp.
• Develop strategies for customer acquisition through various channels.
• Optimize marketing ROI through advanced methodologies.

Skills

Digital marketing

Team leadership

Customer insights

B2B/B2C marketing

Campaign measurement

Education

Bachelor's degree in business/marketing

MBA or equivalent

Job description

We are looking for a Group Marketing Manager, Digital Acquisition to oversee our marketing efforts for QuickBooks and Mailchimp for Canada and Latin America. Reporting to the Director of Marketing, this position will lead a growing team of marketers and agencies and will own our acquisition growth targets for both product lines. The position will have broad visibility across the business as well as the global Intuit Marketing Community and will collaborate daily with peers in Marketing, Sales, GTM Tech, Finance, and Analytics.

This position will be based in Toronto but you will work cross functionally with partners located across many of our global sites, including the US, UK and Australia collaborating on improving measurement methodologies, agency management, sharing best practices as well optimizing ROI. You will be leading a team of digital marketing professionals across search, programmatic and brand supported by multiple agencies on strategy and execution.

Responsibilities

• Effectively partner with a broad array of cross-functional teams across countries (US, UK, AU) to advance our use of measurement, optimizing ROI on spend, optimizing use of assets, as well as coordinating on agency relationships
• Own the overall strategy for bringing customers into the Quickbooks and MailChimp franchise to support both conversion on the website as well as lead generation for our SMB and mid-market sales teams
• Champion a culture of experimentation with rapid test-and-learn cycles across platforms (e.g., Google Ads, Meta, LinkedIn). Implement incrementality testing, audience segmentation strategies, creative variant testing, and funnel optimization to drive growth.
• Champion and utilize Marketing Mix Modeling (MMM), multi-touch attribution and cohort analyses to continuously refine investment strategy and optimize ROI
• Build, lead, empower, and inspire a team of direct reports (responsible for executing on Display, Search (PPC), SEO, Mobile and Social acquisition channels) to do the best work of their lives, resulting in world-class annual employee engagement
• Develop and manage targeted sponsorships and partnerships that align with acquisition goals. Define success metrics, integrate campaign measurement, and evaluate lift and efficiency within your channel portfolio
• Manage agency engagement to maximize value using their varied expertise surgically to extend the capabilities of the team

Qualifications

• Bachelor’s degree in business/marketing required, with MBA or equivalent preferred
• Experience in digital/mobile acquisition marketing in a B2B or B2C environment. Preference for candidates with experience marketing SaaS products.
• 10+ years overall experience in digital marketing with 5+ years experience leading teams
• Ability to define strategies based on business goals & customer insights, leading with a hypothesis, and translating them into actionable tests & implementation plans
• Passion for delighting customers & using customer insights to improve end-to-end experiences
• Results-oriented mindset with a track record of focusing on high impact activities & driving initiatives through to execution
• Proven experience as an Innovative thinker with a track record of generating new ideas, nurturing a culture of creativity, & continuing to raise the bar on business performance

Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position will be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit Careers | Benefits). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender. The expected base pay range for this position is: