Head of Marketing Performance and Analytics (Future Director Track)

Valor Search; Toronto; On-site; CAD 150,000 - 180,000; Full time

Job summary

A leading healthcare platform in Canada seeks a Head of Marketing Performance and Analytics to drive marketing strategy. This role involves overseeing KPIs, managing budgets, and preparing executive reports. The successful candidate will have 10+ years in analytics, strong financial acumen, and expertise in Business Intelligence tools. Compensation includes a base salary of $150,180K and a 10% bonus, with significant visibility and influence within the company.

Benefits

Strong benefits

10% bonus

Board-level impact

Qualifications

• 10 years of experience in marketing performance analytics or FP&A within a marketing-intensive business.
• Strong expertise in budget management, P&L reporting, financial modelling and marketing analytics.
• Proven ability to track and optimize multi-million-dollar marketing budgets.

Responsibilities

• Own KPIs dashboards and cadence for the entire marketing function.
• Lead budget management and variance analysis with Regional Marketing Directors.
• Prepare Board and Executive reporting linking investment to growth.

Skills

Digital Marketing

Performance Marketing

B2B Sales

Customer Acquisition

Team Management

Education

Degree in mathematics, statistics, data science or similar

MBA

Tools

SQL

Python

R

Power BI

Tableau

Google Analytics

MS Dynamics

ClickDimensions

Azure

Job description

Overview

Head of Marketing Performance and Analytics (Future Director Track)

Toronto or Montreal Hybrid (3-4 days in office)

$150180K 10% bonus

Why This Role Why Now

This isn’t just another analytics role. It’s the chance to design and own the marketing performance engine for one of Canada’s fastest-scaling healthcare companies - a national platform with 500 locations and 8000 employees backed by ambitious growth plans.

Every year millions are invested into marketing. Your mission: make sure every dollar drives measurable growth. You’ll sit at the intersection of Marketing, Finance and the Executive team with a mandate to create clarity, accountability and impact at scale.

For the right person this is a launchpad: you’ll be mentored as the future Director of Marketing Performance with direct exposure to the VP Finance, VP Marketing, CFO and even the Board.

What Youll Do

Build the scorecard that drives the business

• Own KPIs dashboards and cadence for the entire marketing function - lead quality, funnel performance, CAC, ROI and more. Your frameworks will be the truth the company runs on.

Be the financial conscience of marketing

• Lead budget management, monthly P&L reporting and variance analysis with Regional Marketing Directors. Hold the spend accountable, highlight risks and spotlight opportunities.

Shape the narrative at the highest level

• Prepare Board and Executive reporting that cuts through complexity. Link investment to growth and tell the story with clarity and conviction.

Get hands-on with the data

• SQL / Python / R, Power BI / Tableau / Looker, Google Analytics, MS Dynamics, ClickDimensions, Azure - you’ll connect messy imperfect sources into seamless actionable insights.

Lay the foundation for a future team

• No direct reports today but you’ll be positioned to build and mentor an analytics team as the company scales.

Education Credentials and Qualifications

• Degree in mathematics, statistics, data science or similar. MBA an asset. Additional certifications an asset (Google Analytics, Tableau, Power BI).
• 10 years of experience in marketing performance analytics or FP&A within a marketing-intensive business.
• Strong expertise in budget management, P&L reporting, financial modelling and marketing analytics.
• Hands-on with Business Intelligence tools (Tableau, Power BI, Looker); Google Analytics; CRM (MS Dynamics) and marketing automation (ClickDimensions).
• Experience with Big Data models, econometrics, statistical analysis (Random Forest, K-Means, Partial Dependence Plots, T-tests) and multi-variate analysis.
• Data hacking: Python, SQL, R, APIs (JSON), cloud computing (MS Azure). Ability to normalize, import and interpret data across platforms.
• Proven ability to track and optimize multi-million-dollar marketing budgets.
• Excel wizard; strong PowerPoint and data storytelling skills.
• Strong analytical skills with the ability to translate complex data into actionable marketing strategies.
• Experience managing marketing planning processes and performance reporting frameworks.
• Ability to lead cross-functional teams and influence stakeholders at all levels.

Why Youll Love It Here

• Board-level impact from day one: You’ll shape how executives and investors view marketing ROI.
• Fast-growth platform: Entrepreneurial, can-do culture with a diverse workforce and a national footprint.
• Future trajectory: Clear runway to Director as you build frameworks and eventually your own team.
• Visibility and influence: Daily collaboration with VP Finance and VP Marketing, with regular exposure to CFO and CEO.
• Compensation: $150,180K base, 10% bonus, strong benefits.

Key Skills

Digital Marketing, Performance Marketing, B2B Sales, Marketing, SAAS, Growing Experience, Customer Acquisition, Multichannel Marketing, Affiliate Marketing, Team Management, Public Speaking, Lead Generation

Employment Type: Full Time

Experience: years

Vacancy: 1