Head of Marketing Performance & Analytics

NPAworldwide; Toronto; Hybrid; CAD 150,000 - 180,000; Full time

Job summary

A leading healthcare company is looking for a Head of Marketing Performance & Analytics on a Future Director Track. This hybrid role in Toronto or Montreal offers a chance to design and own the marketing performance engine, driving measurable growth for a fast-scaling national platform. The ideal candidate will have extensive experience in marketing analytics and budget management, alongside strong data handling skills using tools like SQL and Power BI. Competitive compensation includes a base salary between $150K–180K plus a 10% bonus.

Qualifications

• 10+ years of experience in marketing performance, analytics, or FP&A within a marketing-intensive business.
• Strong expertise in budget management and P&L reporting.
• Proven ability to track and optimize multi-million-dollar marketing budgets.

Responsibilities

• Own KPIs, dashboards, and cadence for the entire marketing function.
• Lead budget management, monthly P&L reporting, and variance analysis.
• Prepare Board and Executive reporting that cuts through complexity.
• Get hands-on with data to connect sources into actionable insights.
• Positioned to build and mentor an analytics team as the company scales.

Skills

Budget management

Marketing analytics

Data storytelling

SQL

Python

Power BI

Tableau

Google Analytics

Education

Degree in mathematics, statistics, data science, or similar

MBA

Tools

Power BI

Tableau

Google Analytics

MS Dynamics

ClickDimensions

Job description

Head of Marketing Performance & Analytics (Future Director Track)

• Toronto or Montreal | Hybrid (3-4 days in office)
• $150–180K base + 10% bonus

Why This Role, Why Now

This isn’t just another analytics role. It’s the chance to design and own the marketing performance engine for one of Canada’s fastest-scaling healthcare companies - a national platform with 500+ locations and 8,000+ employees, backed by ambitious growth plans.

Every year, millions are invested into marketing. Your mission : make sure every dollar drives measurable growth. You’ll sit at the intersection of Marketing, Finance, and the Executive team, with a mandate to create clarity, accountability, and impact at scale.

For the right person, this is a launchpad : you’ll be mentored as the future Director of Marketing Performance, with direct exposure to the VP Finance, VP Marketing, CFO, and even the Board.

What You’ll Do

• Build the scorecard that drives the business
  Own KPIs, dashboards, and cadence for the entire marketing function - lead quality, funnel performance, CAC, ROI, and more. Your frameworks will be the truth the company runs on.
• Be the financial conscience of marketing
  Lead budget management, monthly P&L reporting, and variance analysis with Regional Marketing Directors. Hold the spend accountable, highlight risks, and spotlight opportunities.
• Shape the narrative at the highest level
  Prepare Board and Executive reporting that cuts through complexity. Link investment to growth, and tell the story with clarity and conviction.
• Get hands-on with the data
  SQL / Python / R, Power BI / Tableau / Looker, Google Analytics, MS Dynamics, ClickDimensions, Azure - you’ll connect messy, imperfect sources into seamless, actionable insights.
• Lay the foundation for a future team
  No direct reports today, but you’ll be positioned to build and mentor an analytics team as the company scales.

Power BI, Tableau, Google Analytics, MBA

• Degree in mathematics, statistics, data science, or similar. MBA an asset. Additional certifications an asset (Google Analytics, Tableau, Power BI).
• 10+ years of experience in marketing performance, analytics, or FP&A within a marketing-intensive business.
• Strong expertise in budget management, P&L reporting, financial modelling, and marketing analytics.
• Hands‑on with Business Intelligence tools (Tableau, Power BI, Looker), Google Analytics, CRM (MS Dynamics), and marketing automation (ClickDimensions).
• Experience with Big Data models, econometrics, statistical analysis (Random Forest, K‑Means, Partial Dependence Plots, T‑tests), and multi‑variate analysis.
• Data hacking : Python, SQL, R, APIs (JSON), cloud computing (MS Azure). Ability to find, normalize, import, and interpret data across platforms.
• Proven ability to track and optimize multi‑million‑dollar marketing budgets.
• Excel wizard; strong PowerPoint and data storytelling skills.
• Strong analytical skills with the ability to translate complex data into actionable marketing strategies.
• Experience managing marketing planning processes and performance reporting frameworks.
• Ability to lead cross‑functional teams and influence stakeholders at all levels.