Head of Marketing

Shakudo; Toronto; On-site; CAD 80,000 - 120,000; Full time

Job summary

An innovative company is seeking a dynamic marketing leader to architect and execute a comprehensive marketing strategy. This role involves driving brand awareness, customer acquisition, and lead generation through digital advertising and data analysis. The ideal candidate will have over 7 years of marketing experience, including leadership in startups, and a strong analytical mindset. Join a collaborative culture where your contributions will directly impact success and growth in the exciting data and AI sectors. If you are passionate about marketing and eager to make a difference, this opportunity is perfect for you.

Benefits

Health Insurance

Stock Options

Career Growth Opportunities

Collaborative Culture

Qualifications

• 7+ years in marketing, including 3 years at Head/Director level in startups.
• Strong analytical skills and data-driven marketing decisions.

Responsibilities

• Develop and lead comprehensive marketing strategy for brand awareness.
• Oversee content creation and social media strategy to enhance brand leadership.

Skills

Marketing Strategy Development

Digital Advertising

Data Analysis

Team Leadership

Content Creation

Cross-Functional Collaboration

Education

Bachelor's Degree

MBA or Master's Degree

Tools

AI-driven Marketing Automation Tools

Job description

At Shakudo, we are committed to fostering an inclusive environment that values diversity. We offer competitive compensation, health insurance, stock options, opportunities for career growth, and a collaborative culture where your contributions will have a direct impact on our success. Shakudo is an equal opportunity employer and encourages candidates from all backgrounds to apply. We believe in a diverse and inclusive workplace where everyone’s ideas and experiences contribute to our success.

Key Responsibilities

• Develop & Lead Marketing Strategy: Architect and execute a comprehensive marketing strategy that drives brand awareness, customer acquisition, and lead generation.
• Digital Advertising Programs: Establish, optimize, and scale paid search, LinkedIn, and YouTube ad campaigns from the ground up.
• Metrics-Driven Approach: Continuously monitor, analyze, and report on the effectiveness of campaigns with a focus on KPIs such as CAC, ROAS, and LTV.
• Cross-Functional Collaboration: Partner with sales, product, and data teams to align marketing initiatives with business objectives and ensure consistent messaging.
• Content & Brand Leadership: Oversee content creation, social media strategy, and thought leadership initiatives to position Shakudo as a leader in the data and AI space.
• Team Development: Build, mentor, and scale a high-performing marketing team as the company grows.

Requirements

• Proven Experience: 7+ years of experience in marketing roles with at least 3 years at the Head/Director level in Series A/B startups, especially in the data and AI sectors.
• Technical Marketing Expertise: Demonstrated success in starting and scaling paid search, LinkedIn, and YouTube ad programs.
• Data-Driven Mindset: Strong analytical skills with a history of using metrics to drive marketing decisions.
• Startup Focus: Must have stable tenures with past employers; we are seeking a candidate who is not a job-hopper but instead demonstrates commitment and results.
• Location Requirement: Must be based in Toronto, ON.
• Hands-On & Strategic: Willing to roll up your sleeves while also thinking strategically to drive growth and innovation.

Nice to haves

• Experience with AI-driven marketing automation tools.
• Background in scaling marketing efforts in SaaS or technology companies.
• MBA or a master's degree is preferred.