Head of Marketing

Legend; Halifax; On-site; CAD 80,000 - 110,000; Full time

Job summary

A leading digital media company in Halifax is seeking a Head of Marketing to drive brand growth and customer engagement. You will manage cross-functional teams, optimize marketing performance, and lead innovative strategies in the competitive sports betting industry. Ideal candidates possess strong analytical skills and a proven track record in B2C marketing. This role offers engaging development opportunities and a flexible work-life balance.

Benefits

Annual discretionary bonus

Paid annual leave

Long-term incentive plan

Qualifications

• Proven success in multi-channel B2C marketing across acquisition, retention, and revenue growth.
• Deep expertise in paid, CRM/lifecycle, partnership, product, and brand marketing, with strong SEO knowledge preferred.
• Strong analytical mindset with the ability to interpret data and measure performance.

Responsibilities

• Own the strategy and execution that drives brand growth.
• Manage budgets, performance reporting, and a high-performing team.
• Lead go-to-market and multi-channel campaign planning.

Skills

B2C marketing

CRM/lifecycle management

Data analysis

Communication

Team leadership

Marketing strategy

Job description

About Covers and Legend

Here at Covers, we're a top digital media company in the sports betting industry, with a clear sense of purpose and a belief that success comes from the strength of our team and our culture.

We're proudly part of Legend. The team quietly building #1 products that make noise in the most competitive comparison markets in the world. iGaming. Sports Betting. Personal Finance.

We exist to build better experiences. From amplified career paths to supercharged online journeys — for our people and our users, we deliver magic rooted in method. With over 500 Legends and counting, we’re helping companies turbocharge their brand growth in over 18 countries worldwide.

If you’re looking for a company with momentum and the opportunity to progress at pace, Legend has it.

Unlock the Legend in you.

The Role

Legend is hiring a Head of Marketing, reporting directly to our Chief of Sports.

As Head of Marketing for Legend Sports, you’ll own the strategy and execution that drives brand growth, customer engagement, and long-term value. You’ll lead across CRM, community, paid media, partnerships, go-to-market campaigns, and brand initiatives—while ensuring performance is data-driven and aligned with Pillar and Brand objectives. Working closely with agencies and cross-functional teams, you’ll optimize acquisition funnels, onsite merchandising, and marketing ROI. As a leader, you’ll manage budgets, performance reporting, and a high-performing team, representing Marketing at the Sports leadership table and to global stakeholders.

Your Impact

• Deliver performance across paid media, CRM, and acquisition funnels, aligning campaigns with Brand and Pillar goals.
• Drive membership and community growth with strategies that increase sign-ups, engagement, and lifetime value.
• Lead go-to-market and multi-channel campaign planning to support brand visibility and conversion.
• Develop and optimize partnership marketing strategies, working with Commercial, Product, and Content teams to drive revenue.
• Strengthen brand presence through awareness, thought leadership, and improved onsite engagement.
• Manage budgets, reporting, and performance tracking to maximize marketing ROI.
• Recruit, coach, and inspire a high-performing team while representing Marketing in leadership forums.

What You'll Bring

• Proven success in multi-channel B2C marketing across acquisition, retention, and revenue growth.
• Deep expertise in paid, CRM/lifecycle, partnership, product, and brand marketing, with strong SEO knowledge preferred.
• Strong analytical mindset with the ability to interpret data, measure performance, and optimize ROI.
• Excellent collaboration skills with experience managing agencies and cross-functional teams.
• Exceptional storytelling and communication across diverse channels.
• Demonstrated leadership in building and developing high-performing teams in fast-paced environments.
• Strategic thinker with industry experience in sports, betting/gaming, or affiliate marketing (preferred).

The Interview Process

• 1st: Initial Chat with Talent Partner (30 mins via Zoom)
• 2nd: Interview with our team, Interviewer 1 and Interviewer 2 (1 hour video via Zoom)
• 3rd: Take home task - you will be given 3 days to complete the task and present it back to the team, Interviewer 1 and Interviewer 2 (Hiring Manager) (1 hour video via Zoom)
• 4th: Final interview with our team, Interviewer 1 and Interviewer 2 (1 hour video via Zoom)

Why Legend?

• Super smart colleagues to work alongside and learn from.
• Engaging development opportunities at all levels.
• Tailored flexibility for your work-life balance.
• Annual discretionary bonus to reward your efforts.
• Paid annual leave PLUS a well-deserved break to recharge your batteries during the festive season! Our offices are closed between Christmas and New Year's, allowing you to enjoy downtime without dipping into your annual allowance.
• Long-term incentive plan so we can all share in the growth and success of Legend.
• Exciting global Legend events, where we unite in person to ignite our shared passion and unveil the exciting strategies for the year ahead!

Unlock your full potential by joining the Legend team. To support you on this journey, we provide an extensive array of benefits and perks, as outlined in our global offerings above. For country specific benefits please reach out to your talent partner.

Legend is an Equal Opportunity Employer, but that’s just the start. We believe different perspectives help us grow and achieve more. That’s why we’re dedicated to hiring and developing the most talented and diverse team- which includes individuals with different backgrounds, abilities, identities and experiences. If you require any reasonable adjustments throughout your application process, please speak to your Talent Partner or contact the team [e-mail], and we'll do all we can to support you.