Head of Marketing

AbbVie; Canada; On-site; CAD 150,000 - 210,000; Full time

Job summary

AbbVie canada is seeking a Head of Marketing within Allergan Aesthetics to drive multiple brands, align with global plans, and lead a cross-functional team on strategy, execution, and campaigns. The role requires strong leadership, multichannel marketing expertise, and a track record in consumer healthcare or beauty marketing.

The ideal candidate will manage budgets, collaborate with international teams, and shape brand plans while reporting to the Canada Leadership team.

Qualifications

• Must have prior consumer healthcare or beauty industry marketing experience.
• Product launch experience at a Country or International level.
• Experience of strategic brand planning through to local execution.
• Experience of hiring and managing external agencies (creative/med comms).
• Digital and consumer experience preferred.
• Sales/sales management experience or can demonstrate how they have gained strong understanding of customer needs/insights and applied these in their marketing career.
• People management / team leadership.

Responsibilities

• Lead the development of robust strategic plan for brands for the entire portfolio.
• Lead the development of annual cross functional and operational brand plans. Align full multichannel strategy (sales team, other channels) to strategic plan.
• Create campaign assets for roll out to teams (e.g. Digital Sales Aids, Briefing Documents, Training Guides).
• Develop digital marketing programs for portfolio (in line with HCP compliance frameworks).
• Develop consumer campaigns for relevant parts of portfolio.
• Manage creative and medical communication agencies.
• Prepare and launch new products and categories.
• Ensure clear cascade of strategy and plans throughout organization with specific emphasis on sales teams.

Skills

Strong communication

Leadership

Brand strategy

Cross-functional collaboration

People management

Digital marketing

Job description

About AbbVie

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on LinkedIn, Facebook, Instagram, X and YouTube.

Joining Allergan Aesthetics (AA), an AbbVie company means, you will be part of a team of outstanding professionals dedicated to making a remarkable impact on patients’ lives. AA exists to empower confidence for consumers and customers, creating products and technologies that drive the advancement of aesthetic medicine. We believe in the power of shaping your own life, your own business, your own look – and we continue to evolve our business around the needs of those we serve. United by our shared belief in what we do and a commitment to doing what is right, we bring our best every day to empower confidence.

The Head of Marketing will drive Allergan Aesthetics product lines, envisioning and executing marketing programs to support brand, customer and consumer awareness and needs, whilst abiding by the relevant codes of conduct.

The Head of Marketing will lead the marketing department and a cross functional matrix team to drive strategy, operational excellence and brand success. This is a senior level position within Canada Allergan Aesthetics organization and the successful individual will take a place on the Canada Leadership team.

The Head of Marketing will also have a very active role liaising with International Marketing and Commercial Operation organization to align on global plans and contribute in the development and execution of co‑created plans for International. The candidate will need strong leadership and communication skills, and have significant aesthetics, consumer beauty or healthcare marketing experience. This is a highly rewarding role for somebody to lead key brands within a key market for Allergan Aesthetics, and help shape the future of the Industry.

KEY/ACCOUNTABILITIES

Financials

• Participate in annual forecasting cycle as well as plan process including forecasting and expense planning.
• Routinely utilize market data to appraise brand performance and market evolution and take action as appropriate
• Manage promotional budget to ensure that activities are conducted as per the brand plan and the affiliate strategy.

Development of Brand strategy and tactical deployment

• Lead the development of robust strategic plan for brands for the entire portfolio.
• Lead the development of annual cross functional and operational brand plans. Align full multichannel strategy (sales team, other channels) to strategic plan.
• Create campaign assets for roll out to teams (e.g. Digital Sales Aids, Briefing Documents, Training Guides).
• Develop digital marketing programs for portfolio (in line with HCP compliance frameworks.
• Develop consumer campaigns for relevant parts of portfolio.
• Manage creative and medical communication agencies.
• Prepare and launch new products and categories.
• Ensure clear cascade of strategy and plans throughout organization with specific emphasis on sales teams.

Inspire and lead a team

• Lead, manage and develop the Marketing team to optimize their contribution to the business, enhance their work experience and develop their skills
• Work with direct reports to create individual development plans, and follow up through regular meetings. Develop a team culture aligned to Allergan’s values
• Lead cross functional marketing and brand meetings

Experience/Knowledge:

• Must have prior consumer healthcare or beauty industry marketing experience.
• Product launch experience at a Country or International level.
• Experience of strategic brand planning through to local execution.
• Experience of hiring and managing external agencies (creative/med comms).
• Digital and consumer experience preferred.
• Sales/sales management experience or can demonstrate how they have gained strong understanding of customer needs/insights and applied these in their marketing career.
• People management / team leadership.

Behaviours/Skills:

• Strong communication skills (1:1 verbal, written and presentations).
• Demonstrated leadership and excellent influencing skills.
• Very strong planning and project management skills.
• Creativity.
• Ability to work well in a team environment, multi-functional, multi-stakeholder collaboration.
• Ability to multi-task and to get things done.
• Flexible and adaptable approach.

Compliance and integrity

• You will be responsible for conducting your activities on behalf of the company consistent with a high standard of business ethics and in compliance with the laws and regulations that govern our activities (subject to local law/requirement).

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.

US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html

US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:

https://www.abbvie.com/join-us/reasonable-accommodations.html