Head of Marketing

Medium; Canada; Hybrid; CAD 311,000 - 534,000; Full time

Job summary

A leading communication company in Canada seeks a Head of Marketing to oversee brand strategies and drive growth. The successful candidate will possess a deep understanding of consumer marketing and experience in managing brand impacts. Responsibilities include developing campaigns for diverse audiences and translating the company's mission into effective narratives. This role offers a competitive salary with the potential for high-level compensation based on multiple factors.

Qualifications

• Experience leading brand, growth, lifecycle, and creative in a consumer company with $100M+ revenue.
• Hands-on leadership style capable of executing strategy effectively.
• Understanding of performance marketing and brand growth metrics.

Responsibilities

• Oversee brand, growth, lifecycle, and creative with full ownership of the plan.
• Develop campaigns that resonate with lower-income consumers.
• Translate the company’s mission into relevant narratives.

Skills

Brand building

Growth strategy

Campaign development

Analytical skills

Collaboration

Collaboration

Job description

About TextNow

We believe communication belongs to everyone. We exist to democratize phone service. TextNow is evolving the way the world connects, and that’s because we’re made up of people with curious minds who bring an optimistic yet critical lens into the work we do. We’re the largest provider of free phone service in the nation. And we’re just getting started. Join us in our mission to break down barriers to communication and free the flow of conversation for people everywhere. We’re looking for a Head of Marketing — a proven consumer marketing leader who knows how to build brands that matter, drive growth with discipline, and connect authentically with value‑seeking audiences.

What You’ll Do

• Lead the whole thing: Oversee brand, growth, lifecycle, and creative — from strategy through execution — with full ownership of the plan and P&L impact.
• Build and scale: Strengthen our existing marketing foundation, assess what’s working, and identify what’s needed to accelerate growth and brand impact.
• Know the audience: Develop campaigns and programs that resonate with value‑seeking and lower‑income consumers — across categories like prepaid wireless, fintech, discount retail, and digital marketplaces.
• Think beyond ads: Leverage community, partnerships, field, and product‑led growth to build brand awareness and trust.
• Collaborate deeply: Partner across Product, Growth, and Creative to elevate cross‑functional impact — and model a ‘disagree and commit’ mindset.
• Tell our story: Translate TextNow’s mission into a differentiated, culturally relevant narrative that builds awareness and drives affinity beyond paid channels.
• Measure what matters: Bring analytical rigor to full‑funnel marketing — optimizing spend, improving CAC/LTV performance, and demonstrating clear ROI.
• Reposition with purpose: Evolve and elevate the TextNow brand to build trust, expand cultural relevance, and reach new audiences.

Who You Are

• A builder — with experience leading brand + growth + lifecycle + creative at a $100M± consumer company.
• A hands‑on leader who can go from strategy to scrappy execution and thrives in a fast‑moving environment.
• A creative marketer who understands how to grow awareness and love for a brand beyond performance marketing.
• A data‑driven operator who knows how to measure what matters and make smart, disciplined investments.
• A collaborative partner who elevates the work, earns trust, and leads with curiosity and integrity.

Estimated Base Salary Range

• US– National (USD): $220,500 - $378,000
• Final compensation will be determined based on a number of factors, including skills, experience, location and on‑the‑job performance. We’re committed to paying competitively to hire and retain high‑caliber talent. We recognize that exceptional talent may fall outside of these ranges; we encourage all qualified candidates to apply even if their compensation expectations are outside of the listed range.