Head of Email Marketing — Build a SaaS Newsletter

knak.; Canada; Remote; CAD 80,000 - 100,000; Full time

Job summary

A top SaaS marketing firm in Canada is seeking a Head of Email Marketing to build and optimize their flagship newsletter and lifecycle campaigns. The ideal candidate will possess over 5 years of experience in email marketing within a SaaS or B2B context, with a strong writing and editing ability. This role entails performance tracking, campaign management, and hands-on creativity, offering a rewarding work environment focused on company growth and employee development.

Benefits

Competitive salary

Equity in company

Paid vacation

Life leave days

Team lunches and off-sites

Qualifications

• 5+ years building or running email programs, ideally in SaaS, B2B.
• Proven ability to write and edit newsletters or campaigns.
• Confident in using data to improve performance.

Responsibilities

• Build Knak’s flagship newsletter from the ground up.
• Architect pre-customer lifecycle campaigns.
• Run regular A/B and multivariate tests on campaigns.

Skills

Email marketing

Content curation

Performance optimization

Campaign management

Experimentation

Tools

Marketo

SFMC

Pardot

Job description

A top SaaS marketing firm in Canada is seeking a Head of Email Marketing to build and optimize their flagship newsletter and lifecycle campaigns. The ideal candidate will possess over 5 years of experience in email marketing within a SaaS or B2B context, with a strong writing and editing ability. This role entails performance tracking, campaign management, and hands-on creativity, offering a rewarding work environment focused on company growth and employee development.