Head of Digital Marketing & Growth (AI-Driven)

Interac; Toronto; On-site; CAD 100,000 - 150,000; Full time

Job summary

A leading Canadian financial services provider is seeking a strategic Leader of Digital Marketing in Toronto. This role involves developing comprehensive digital marketing strategies, managing a new marketing team, and leveraging data-driven insights to enhance customer engagement. The ideal candidate will have over 10 years of experience in digital marketing, particularly within fintech or technology sectors, alongside strong leadership skills. Join a team that values innovation and excellence.

Benefits

Competitive salary

Performance-driven pay

Benefits and perks

Qualifications

• Proven track record of driving growth and optimizing performance.
• Experience managing agency relationships and multi-million-dollar budgets.
• Strong analytical skills with experience in marketing analytics.

Responsibilities

• Develop and lead a unified digital marketing strategy.
• Lead the vision for customer lifecycle journeys via CRM platforms.
• Oversee relationships with digital media agencies for effective campaign planning.

Skills

Digital marketing leadership

Data-driven insights

CRM experience

SEO optimization

Leadership and team management

Education

10+ years of experience in digital marketing

Tools

Salesforce Marketing Cloud

Digital media platforms

Job description

A leading Canadian financial services provider is seeking a strategic Leader of Digital Marketing in Toronto. This role involves developing comprehensive digital marketing strategies, managing a new marketing team, and leveraging data-driven insights to enhance customer engagement. The ideal candidate will have over 10 years of experience in digital marketing, particularly within fintech or technology sectors, alongside strong leadership skills. Join a team that values innovation and excellence.