Head of Demand Generation - ShareGate

Workleap; Remote; CAD 90,000 - 120,000; Full time

Job summary

A Montreal-based tech company is seeking a Senior Manager, Demand Generation. The successful candidate will lead demand generation strategies, optimizing paid and SEO channels while driving partner growth. This role involves high-velocity experimentation and collaboration with a GTM engineer to leverage AI and automation for growth. Ideal candidates will have a proven track record in B2B SaaS and possess strong leadership skills.

Benefits

Healthy and inclusive work environment

Supportive team culture

Qualifications

• Proven track record of scaling acquisition in B2B SaaS.
• Experience with Google Ads and multi-channel growth.
• Ability to design and execute campaigns with partners.

Responsibilities

• Scale & optimize Paid + SEO channels.
• Drive partner-led growth through joint campaigns.
• Identify and scale new growth channels.
• Run high-velocity growth experiments.
• Collaborate with GTM engineer for automation.

Skills

SEO & SEM Mastery

Paid Media & Multi-Channel Growth

Partner Growth Experience

AI & Data-Driven Marketing

High-Velocity Experimentation

Leadership & Team Management

CRO Expertise

Tools

Google Ads

LinkedIn

YouTube

Bing

Reddit

Job description

Workleap is a Montreal-based tech company on a mission to make work simpler. Since 2006, we’ve been building game-changing products that tackle HR and IT’s biggest challenges. Workleap operates two distinct product lines:

• The Workleap Platform, an AI-powered HR solution designed to drive team performance and boost employee engagement.
• ShareGate, the leading Microsoft 365 migration and governance solution, trusted by IT professionals worldwide for its unmatched simplicity.

Today, more than 20,000 companies rely on Workleap products to grow, lead, and operate with confidence. We’re builders at heart, with a clear purpose: to craft the simplest products that deliver exceptional value for our customers. Period.

Job Description

So, what will your new role look like?

We’re looking for a Senior Manager, Demand Generation to lead Paid, SEO, experimental channels, and partner growth—driving a data-driven, AI-enhanced, and high-velocity growth strategy for ShareGate.

This is a dream role for a demand gen leader. You’ll scale a high-performing growth engine (Paid + SEO), launch new growth experiments, and drive partner-led pipeline growth. You’ll have the resources, budget, and autonomy to build, test, and expand demand generation at scale while collaborating closely with a GTM engineer to unlock automation and AI-driven growth.

If you thrive in high-velocity testing, understand digital channels deeply, and love blending AI, creativity, and partner activation into growth plays, this role is for you.

Responsibilities

• Scale & Optimize Paid + SEO – strengthen core acquisition channels with support from agencies and in-house teams.
• Drive Partner-Led Growth – build and execute joint campaigns with partners, expand partner-driven pipeline, and support partner growth initiatives.
• Identify & Scale New Growth Channels – test emerging platforms, niche paid media, influencer/partner ecosystems, and community-driven growth.
• Run High-Velocity Growth Experiments – apply a structured experimentation framework to test and scale new channels, creative, messaging, and partner activations.
• Leverage GTM Engineering – collaborate with a dedicated GTM engineer to integrate AI-driven workflows, automation, and data pipelines that improve targeting and personalization.
• Lead & Manage the Team – oversee Paid, SEO, partner growth marketing, and experimental initiatives; manage agencies and collaborate cross-functionally.
• Drive Conversion Optimization (CRO) – optimize landing pages, ads, partner campaigns, and funnel performance to improve efficiency and growth.

A typical week? Set the growth strategy for the week, review campaign and partner pipeline performance, and align with the GTM engineer on automation priorities. Dive into SEO & Paid results, reviewing tests and optimizing campaigns. Collaborate with partners on co-marketing initiatives, launch new experiments, and sync with Content, Design, and Partner Marketing to develop high-impact creative and landing pages. Track pipeline impact, prepare next-round tests, and report results to leadership.

What does your future team look like?

We’re building one of the most advanced, AI-enabled growth engines in SaaS, where demand generation is not just about campaigns—it’s about scaling pipeline across direct and partner channels.

Team

• A dedicated GTM engineer to build automation and AI workflows.
• In-house marketing teams (content, design, web, PMM, lifecycle) to fuel high-converting campaigns.
• Partner growth marketer to activate co-marketing plays and scale channel growth.

Next Challenges

• Scaling Paid + SEO globally while improving efficiency.
• Unlocking partner-led growth through scalable co-marketing programs.
• Finding & scaling new channels like niche media, communities, and influencers.
• Embedding AI & automation into demand gen workflows.
• Optimizing full-funnel conversion from direct and partner campaigns.

Qualifications

• SEO & SEM Mastery – proven track record of scaling acquisition in B2B SaaS.
• Paid Media & Multi-Channel Growth – experience with Google Ads, LinkedIn, YouTube, Bing, Reddit, and emerging platforms.
• Partner Growth Experience – ability to design and execute campaigns with partners that drive pipeline.
• AI & Data-Driven Marketing – experience integrating automation, AI workflows, and data insights into growth.
• High-Velocity Experimentation – skilled at structured testing, iteration, and scaling campaigns.
• Leadership & Team Management – experience managing demand gen and/or partner growth teams, agencies, and cross-functional collaboration.
• CRO Expertise – familiarity with conversion optimization best practices.

Who we are

We’re a team of curious minds and bold builders, brought together by a shared drive to make work simpler - and better - for everyone. Challenges fuel our creativity, fast-paced environments keep us sharp, and pushing boundaries is just part of how we operate. We believe the best ideas come from experimentation, rapid learning, and even the occasional discomfort - that’s where growth happens.

Since 2006, we’ve been rethinking the way teams work, blending creativity and tech to solve real problems in IT and HR. We move quickly, we learn constantly, and we always keep our customers at the center of what we do. If you're a proactive thinker who takes ownership, loves to collaborate, and isn’t afraid to leap into the unknown - you’ll fit right in.

Additional Information

At Workleap, we build together, we trust each other, and we support each other in success or failure. You will be able to express yourself, evolve and develop your creativity in an environment that will adapt to your daily life and your needs.

We strive to create a healthy and inclusive work environment. This is everyone’s business.

Our Candidate Experience Flow at Workleap:

• Phone Screen
• Virtual Interview using Microsoft Teams
• Work Sample
• Job Offer

We are looking forward to getting to know you!

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