Head of Demand Generation

AON3D; Quebec; On-site; CAD 90,000 - 120,000; Full time

Job summary

A leading 3D printing company in Quebec is seeking a strategic Head of Demand Generation to drive marketing efforts and lead strategies across various channels. This role involves oversight of paid media campaigns, inbound lead generation, and demand generation metrics. The ideal candidate has over 5 years of experience in B2B marketing, particularly in additive manufacturing, with strong analytical skills and proficiency in marketing automation tools. The position promises opportunities for significant growth and impact on the company's market presence.

Qualifications

• 5+ years of experience in B2B demand generation or growth marketing.
• Proven experience managing PPC campaigns and working with agencies.
• Strong analytical skills to translate data insights into strategies.

Responsibilities

• Develop and execute a multichannel demand generation strategy.
• Manage demand generation budgets and performance reporting.
• Oversee paid media campaigns and ensure continuous optimization.
• Own inbound lead generation programs and email workflows.
• Develop lead scoring models and report on key funnel metrics.

Skills

B2B demand generation

Growth marketing

Performance marketing

Analytical skills

Marketing automation systems

PPC campaign management

Tools

Google Ads

LinkedIn Ads

HubSpot

Job description

Head of Demand Generation

Position Summary

About AON3D

At AON3D, we build industrial 3D printing systems for high performance plastics & composites. The technology we're developing solves hard material science problems to make use of the thousands of known thermoplastic blends possible.

Today, AON3D serves hundreds of the world's most advanced engineering organizations in industries spanning aerospace, robotics, manufacturing, energy, education, and health care.

We’re seeking a strategic and data-driven Head of Demand Generation to lead our efforts in attracting, engaging, and converting high-quality leads across multiple marketing channels. This role focuses on owning the demand generation strategy, channels, and performance metrics — working closely with Product Marketing and Content Marketing to align campaigns with our overall go-to-market and brand strategy. The ideal candidate is a hands-on leader who understands how to build trust with technical audiences, scale inbound programs, and leverage paid and organic channels to create measurable growth.

Key Responsibilities

Strategy & Leadership

• Develop and execute a comprehensive, multichannel demand generation strategy spanning inbound, paid media, events & tradeshows, partnerships, and account-based programs.
• Partner closely with the Product and Content Marketing Manager to ensure all campaigns and messaging align with our content strategy and brand positioning.
• Collaborate with Sales to refine ideal customer profiles (ICP), define audience segments, and ensure marketing efforts drive qualified pipeline.
• Manage demand generation budgets, agency relationships, and performance reporting across all programs.

Paid Media & Acquisition

• Oversee paid search (Google Ads, LinkedIn, etc.), social, display, and retargeting campaigns, ensuring ROI-driven investment and continuous optimization.
• Interface with and manage external agencies or freelancers responsible for PPC, paid social, or media buying.
• Use A/B testing, conversion tracking, and analytics tools to optimize ad performance and lead quality.

Inbound & Lifecycle Marketing

• Own inbound lead generation programs — ensuring alignment with content themes and audience pain points developed by the content marketing team.
• Build and manage nurturing workflows, email sequences, and automation logic that guide leads through the funnel.
• Partner with content and product marketing to design educational offers, campaigns, and event promotions that fuel engagement and conversion.

Analytics & Optimization

• Develop and maintain lead scoring models, campaign dashboards, and multi-touch attribution to evaluate performance across channels.
• Report on key funnel metrics — including lead quality, conversion rates, cost per acquisition, and pipeline contribution.
• Use data insights to refine targeting, channel mix, and messaging strategies.

Qualifications

Required

• 5+ years of experience in B2B demand generation, growth marketing, or performance marketing, ideally in additive manufacturing sector.
• Proven experience managing PPC / paid media campaigns (Google Ads, LinkedIn, programmatic, etc.) and working with external agencies.
• Deep understanding of inbound marketing, lead nurturing, and funnel optimization.
• Proficiency with marketing automation and CRM systems (e.g., HubSpot).
• Strong analytical skills and ability to translate performance data into actionable insights.

Preferred

• Experience marketing within advanced manufacturing sector.
• Strong cross-functional communication skills and the ability to align with content, product, and sales teams.
• Comfortable managing multiple agency and vendor relationships simultaneously.
• Willing to relocate

Success Metrics

• Growth in qualified inbound and paid leads.
• Improved lead-to-opportunity conversion and pipeline velocity.
• ROI and efficiency of paid media programs.
• Increased trust, engagement, and brand authority across channels.
• Strengthened alignment between demand generation, content marketing, and sales.