Head of Creator Marketing: Red Bull Canada in Toronto

CanadaLync; Toronto; On-site; CAD 117,000 - 129,000; Full time

Job summary

Red Bull Canada in Toronto is hiring a Head of Creator Marketing to set the strategic direction for creator marketing in Canada, develop national creator programmes, and report results to business stakeholders. This full-time permanent role leads relationships with national creators and coordinates cross-functional marketing work.

The position requires at least six years of experience working with social-media influencers or high-profile talent.

Qualifications

• Demonstrated ability to lead creator/influencer marketing strategies.
• Experience coordinating cross-functional marketing initiatives.
• Ability to manage budgets and report outcomes to stakeholders.

Responsibilities

• Own strategic direction for Creator Marketing in Canada.
• Develop national creator programmes and educate teams on best practices.
• Lead relationships with national creators and partners; coordinate cross-functional work.
• Track and report ROI, insights, and performance to leadership and stakeholders.

Skills

Creator marketing

Strategic planning

Budget ownership

Cross-functional leadership

Influencer relations

Education

University degree in Marketing or Public Relations (preferred)

Job description

# Head of Creator Marketing: Red Bull Canada in Toronto**Red Bull Canada**Toronto, ON, Canada Start Date16/09/2026123,300.00 Full-TimeRed Bull Canada is hiring a Head of Creator Marketing for a full-time permanent position in Toronto, Ontario. The role sets the strategic direction for creator marketing in Canada, develops national creator programmes, and reports results to business stakeholders. The advertised annual base salary is $117,135 to $129,465, with the currency not specified.The position leads relationships with national creators, coordinates cross-functional marketing work, manages budgets, and develops creator-marketing training. The work mode is not provided by the employer. The role requires at least six years of experience working with social-media influencers, creators, or other high-profile talent.* Role: Head of Creator Marketing* Employer: Red Bull Canada* Location: Toronto, Ontario, Canada* Employment type: Full-time permanent* Work mode: Not provided by the employer* Salary: $117,135 to $129,465 annual base salary; currency not provided* Application deadline: Not provided by the employerApply for This RoleApplicants can prepare a current resume that demonstrates creator or influencer marketing, strategic planning, relationship management, budget ownership, and cross-functional leadership. The application uses the \"I'm interested\" link on the official job page.Red Bull Canada states that accommodations are available throughout the recruitment process and that it is committed to integration and equal opportunity.## Canadian Creator Marketing LeadershipThe role owns Red Bull Canada's strategic direction for Creator Marketing and defines creator-marketing goals and assessment guidelines. The head of the function educates the business, leads training, and shares Canadian creator-market insights with international stakeholders.The position develops cross-functional approaches that connect creator work with marketing and business goals. It also supports the annual Red Bull Canada marketing business plan and acts as a role model for wider Red Bull marketing team members.## National Creator ProgrammesThe role identifies, prospects, onboards, and executes programmes with Key National Creators. Direct creator relationships are developed around creators' interests and goals, while business cases are prepared for Global approval.Creator strategies support brand reach, product understanding, and consumer trust. The role works with Product Experts to address product barriers and helps creators communicate product functions, usage, and benefits accurately.* Creator prospecting and onboarding* Direct creator relationship management* Creator hospitality programmes* Creator-network diversity and brand-value alignment* Product education with Product Experts* Creator reporting, monitoring, and ROI review## Measurement, Budgets, and StakeholdersThe head of Creator Marketing establishes key performance indicators for organic earned reach, product understanding, and trust. Reporting and monitoring tools are refined as the programme develops, and results are shared with business stakeholders.The role manages budgets and develops commercial business cases. Project groups support strategic and creative work, while international collaboration connects the Canadian team with broader Red Bull marketing activity.Canadian employers commonly assign marketing work in Canada that includes digital campaign development, social-media account management, reporting, and promotional events, as outlined in the Canadian marketing occupation profile.## Red Bull Canada and Creator WorkRed Bull Canada states that its creator programme builds a roster of social creators who act as brand and product advocates. The Canadian market objective includes increasing brand awareness, product relevance, and consumer trust.Red Bull Canada is part of the wider Red Bull organization, whose Canadian marketing work connects creator relationships with product communication and consumer activity. This position focuses on the Canadian market and collaborates with international stakeholders.## Application Questions### What employment type does Red Bull Canada list?Red Bull Canada lists the role as full-time and permanent.### What experience does the role require?The role requires a minimum of six years of experience working with social-media influencers, creators, or other high-profile talent.### Does the role require a degree?A university degree in Marketing or Public Relations is preferred, not stated as a mandatory requirement.### Is the work mode stated?The employer does not provide a remote, hybrid, or on-site work mode for this vacancy.### When is the application deadline?Red Bull Canada does not provide an application deadline for this vacancy.