Head of AI Search

LinkGraph; Toronto; Hybrid; CAD 150,000 - 200,000; Full time

Job summary

A leading SEO agency in Toronto is seeking a Senior SEO Leader with expertise in technical SEO and AI-driven search systems. The role involves developing advanced SEO strategies, managing a team, and advising clients at the executive level. Candidates must possess strong technical knowledge, proven experience with enterprise SEO, and excellent communication skills. The position promises a collaborative and innovative work environment with competitive compensation and flexible work options.

Benefits

15 Days PTO

Paid off for Christmas and New Year's Day

Flexible working hours

Charity initiatives

Qualifications

• Deep expertise in technical SEO and AI-driven search systems.
• Experience managing SEO teams of 3–5+ people.
• Ability to translate complex technical concepts into clear insights.

Responsibilities

• Develop and implement advanced SEO strategies.
• Analyze search engine algorithm updates and assess impact.
• Join client calls to present strategy and recommendations.
• Manage and mentor SEO team members.

Skills

Expert-level technical SEO knowledge

Proven experience with enterprise SEO strategy

Strong client-facing presentation skills

Deep understanding of AI search systems

Tools

Search Atlas Suite

Screaming Frog

Google Analytics 4

A/B testing platforms

Job description

Requirements

This role is expected to work in EST.

We are seeking a senior-level SEO leader with deep expertise in technical SEO and AI-driven search systems to lead strategy, mentor a high-performing team, and drive exceptional results for enterprise clients. This is a highly client-facing role that blends hands‑on execution, strategic leadership, and thought leadership in the evolving AI search landscape.

You will own advanced SEO strategy development, guide a team of SEO strategists, and serve as a trusted advisor to clients—particularly at the executive level—while staying ahead of algorithm changes and emerging AI search technologies.

Key Responsibilities

Strategy & Execution

• Develop and implement advanced SEO strategies, including AI search optimization and enterprise‑scale initiatives
• Analyze search engine algorithm updates and assess impact on client performance and strategy
• Personally manage and execute strategy for high‑value and complex client accounts
• Lead competitive analysis and market positioning for client campaigns

AI Search

• Design and execute strategies for Google SGE and AI‑powered search experiences
• Optimize for LLM‑driven discovery (ChatGPT, Bing Chat, AI Overviews)
• Lead entity SEO, knowledge graph optimization, and semantic search initiatives
• Apply AI content quality frameworks and detection best practices
• Leverage prompt engineering techniques to improve search visibility

Client Leadership

• Join client calls alongside the Customer Success team to present strategy, performance, and recommendations
• Confidently communicate with C‑suite and senior stakeholders
• Proactively address client concerns and reinforce confidence in SEO direction and results

People Leadership

• Manage, mentor, and develop SEO team members (3–5+), including weekly 1:1s and strategy reviews
• Provide hands‑on guidance, feedback, and professional development support
• Ensure team output aligns with best practices, internal methodologies, and client goals

Thought Leadership

• Contribute to internal and external thought leadership around SEO, AI search, and industry trends
• Help shape and evolve company SEO methodologies and best practices

Success Metrics (KPIs)

• Overall team performance and development
• Client SEO performance and goal attainment
• Client retention and satisfaction
• Contribution to thought leadership and innovation

Required Skills & Experience

SEO & Technical Expertise

• Expert‑level technical SEO knowledge, including:
  • Crawling and indexing
  • Core Web Vitals and page experience
  • Structured data
  • Log file analysis
• Proven experience with enterprise SEO strategy and large‑scale site optimization; deep understanding of modern AI search systems (LLMs, vector databases, semantic search, BERT/MUM)
• Strong familiarity with the Search Atlas platform and methodology

Tools & Platforms

• SEO Tools: Search Atlas Suite, Screaming Frog, DeepCrawl, Botify
• Analytics & Data: Google Analytics 4, Google Search Console API, BigQuery
• Testing: A/B testing platforms and statistical significance analysis
• Reporting & Dashboards: Looker, Airtable

Leadership & Communication Requirements

• Experience managing SEO teams of 3–5+ people
• Strong client‑facing presentation and communication skills
• Comfort engaging with executive and C‑suite stakeholders
• Ability to translate complex technical concepts into clear, actionable insights

Benefits

• 15 Days PTO + Christmas Day + New Years Day paid off

Salary

• $5,000 - $7,000 USD a month

Recruitment Process

1. Initial screening call with our recruitment team
2. Technical assessment to showcase your skills (if applicable)
3. Final interview with our Hiring Manager
4. Offer extended

Life at LinkGraph

We are committed to fostering a healthy work‑life balance, innovation, and a collaborative, inclusive culture—no matter where you work. We host monthly virtual game days and events, and our team enjoys the flexibility of contributing to charity initiatives of their choice. We believe in supporting both personal growth and professional success, ensuring that remote work doesn’t mean disconnected work.

Here’s a look into our core values:

• Collaborative & Engaged: We’re a tight‑knit team that supports each other and shares knowledge.
• Excellence Driven: We aim for the highest standards, always raising the bar.
• Self‑Starter Mentality: We take initiative and problem‑solve independently.
• Innovative: We embrace change, experiment, and think outside the box.
• Student Mentality: We learn from our mistakes and constantly evolve.

Why Join Us?

We’re proud of the recognition we’ve received for our growth and commitment to creating a positive, inclusive work environment. Here are just a few of the accolades that highlight our success and culture:

• Nevada’s Top Workplaces - #1 Small Business (Under 150 Employees), Best New Ideas
• Best Start‑Up Agency (U.S. Search Awards)
• Top B2B Companies (Clutch)
• Inc’s On The Rise and Best Places to Work (Inc. Magazine)
• Great Place to Work Certified (Great Place to Work)

These awards reflect the hard work, dedication, and passion of our entire team, and we’d love for you to be a part of it!